6,470 articles covering the AdTech ecosystem
Cam Heyward and Jerome Bettis star in 'Smash the Glass,' a new ad touting the 2026 Draft.
Pringles' unconventional love story follows viral Super Bowl ad starring Sabrina Carpenter.
YouTube Brandcast 2026 takes place on Wednesday, May 13.
As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working together to build brand […]
New Slackbot capabilities hope to connect conversations, data and actions, making Slack the interface where AI-driven work actually gets done. The post Salesforce turns Slack into the front end for enterprise AI appeared first on MarTech.
Drive better visibility and outcomes in AI search by making your brand easier for machines to interpret, connect and act on. The post Agentic AI discovery requires machine-readable brands appeared first on MarTech.
Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward. The post Retail media’s durability is tested as easy growth fades appeared first on MarTech.
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. The post The real impact of AI on budgets, stacks and teams appeared first on MarTech.
New capabilities empower marketers with AI agents for content creation, quality assurance, and decisioning Optimove, the creator of Positionless Marketing, announced new AI agents and AI-powered capabilities that improve and accelerate the entire content lifecycle. The announcement reflects Optimove’s continued investment in empowering marketers with the tools for content creation, quality assurance, and decisioning. Marketers can now move faster from idea to execution, with the confidence that every […]
Global traditional TV and online video revenues are projected to exceed $1 trillion by 2030, according to new data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, at the FED Show in Madrid. Highlighting a major structural shift in the media and entertainment industry, total revenues are forecast to grow from […]
The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.
Bill Hunt explains why enterprise SEO performance improves when accountability matches authority across content, technology, and governance. The post Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance appeared first on Search Engine Journal.
This year's April Fool's work features edible mugs, chocolate-holding phone cases and a giant egg.
Momentum created the experience.
New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.
Release of new awards playbook aims to help entrants.
The brand's consistency around how people think, feel and decide has allowed it to sustain its success.
Comedy isn't universal and it is not about chasing the biggest laughs. Instead, brands should be building something their audience wants to be a part of and have community buy-in.
The conceptual breakthrough came from a bit of mathematical fate.
Bill Murphy previously worked at Neverland on a freelance basis.
Simon Richings had spent four years at We Are Social.
WPP Media this morning launched 'YouTube 5K' (YT5K), a new AI-powered solution which the media agency says will significantly speed up some of the most time-consuming elements of running campaigns on YouTube. The product has been co-developed with Google, will use proprietary AI-assisted technology to handle channel curation and creative versioning. It will be available Read More