News
19,679 articles covering the AdTech ecosystem
Vuulr returns with new leadership
Vuulr, the B2B online rights transaction platform for all content, is returning to the international market with new ownership, fresh investment and a rebuilt business designed for an industry that has changed dramatically since the company first launched. Ben Flint, who co-founded Vuulr in 2018, has returned to the new business as Chief Commercial Officer. […]
Messi’s international farewell to air on Premier Sports
Sports broadcaster Premier Sports will exclusively screen three upcoming Argentina international matches for viewers in the UK & Ireland, including what is being billed as Lionel Messi’s final ever appearance for his country. Argentina will host Bolivia on September 30th before facing Burkina Faso on October 3rd. The final match – Argentina v Benin on […]
Rocket Lab: “We’re more than a rocket business”
Even founder and CEO Sir Peter Beck, of New Zealand and Long Beach-based Rocket Lab, admits that his company’s name is no longer wholly accurate. “I probably shouldn’t have called it Rocket Lab,” he said. “I should have called it Space Lab. The rocket always steals the show because it’s this big roaring stick in […]
Habbershaw appointed BBC Studios President of Global Distribution
BBC Studios has announced the appointment of Sally Habbershaw as President of Global Distribution, a newly expanded London-based role responsible for leading the company’s content sales business and driving the commercial performance, strategic direction and global exploitation of BBC Studios’ content portfolio. Habbershaw will report to Zai Bennett, BBC Studios Global Content CEO and Chief […]
Baumier appointed Chairman of Supervisory Board of Irdeto
Stéphane Baumier, Chief Technology Officer of Canal+ and Member of the Executive Committee, has been appointed Chairman of the Supervisory Board of Irdeto, a Cabal+ company and specialist in cybersecurity for digital platforms and content protection. From its headquarters in the Netherlands, Irdeto currently protects more than 6 billion devices worldwide and serves more than […]
Germany: wedotv launches new channels on MagentaTV
Ad-supported free streamer, wedotv, is expanding its MagentaTV channel offering in Germany with the two FAST channels wedotv Sports and wedotv True Stories. At the same time, wedotv is introducing Dynamic Ad Insertion (DAI) for the existing channel wedotv Movies and the two new channels: Advertising clients can use it to book advertising space programmatically […]
Survey: 80% of UK TV owners use their TV to stream
Survey data from Expert Reviews’ 2026 TV Awards has revealed that the majority of UK TV owners are using their TV for streaming, more than they use it to watch live broadcasts. A significant majority of UK-based respondents (80 per cent) say they use their TV to stream films and TV shows, whereas 64 per […]
How agencies can turn holiday intent into action
Explore how holiday shoppers move from discovery to purchase on TikTok.
AI in grocery retail: 5 tips for better customer experiences
Discover five tips to help you make AI work more effectively across your grocery operations.
Surf, don’t drown: How retailers can ride the AI wave successfully
The AI revolution in retail is transforming opportunity into profit and sustainable growth.
Black Friday 2026 ready: The infrastructure and compliance checklist retailers can’t afford to skip
Large databases are vulnerable to tough new barriers targeting high numbers of consumer complaints and large unsubscribe rates.
How agencies can turn holiday intent into action
Explore how holiday shoppers move from discovery to purchase on TikTok.
Betty White was my best casting call—get your credit in writing
A career-defining collab offers a cautionary tale about ownership, attribution and getting promises on paper.
Harvey’s first commercial looks beyond AI to the lawyers using it
Better Half and Smuggler created the campaign, which frames the handshake as the starting point for legal agreements.
13 key agency and marketing job moves to know about
This week's executive moves include new hires at Google, Kraft Heinz, Crispin, Diageo and more.
How Expedia restructured its marketing for the AI era—6 moves worth copying
Expedia Group CMO Jochen Koedijk on how the travel marketer reorganized its team and workflows to make the most of AI.
Career lessons from CMOs who have moved to mid-size brands from larger companies
Marketing executives from Crunch, Vineyard Vines, Gorilla Glue and Lovesac share career tips and advice on how CMOs can handle downsizing to small or mid-size brands.
How media agency Eden Collective conducted a creative review for one of its clients
Health supplement brand Humann selected WorkInProgress as its first creative agency of record after an unorthodox four-week pitching process.
Starship #14 readies for launch
Weather permitting, SpaceX is scheduled to launch its giant Starship on Test Flight #14 on September 28th. The Federal Aviation Administration (FAA) issued its approval for the test flight on September 26. The Monday flight is the first shot at an orbit for the SpaceX rocket. There was a full ‘wet’ dress rehearsal – without […]
How the creator economy is professionalising for brands and media agencies
The creator economy is undergoing a structural shift. Beyond individual influencers posting sponsored content, a growing tier of top creators are structuring themselves like modern media companies, cross-platform IP hubs, and broadcast studios. The post How the creator economy is professionalising for brands and media agencies appeared first on New Digital Age.
DOCOMO Develops AI Technology for Highly Accurate Predictions with Limited Historical Data
Paper Accepted for Presentation at ACM RecSys 2026 Conference on Recommender Systems DOCOMO, INC. announced the development of a new AI technology, the Dual-view Adaptive Retrieval-augmented Tweedie model, that enables highly accurate predictions even when only limited historical data is available. The model solves the “cold-start problem,” which occurs when AI cannot make reliable predictions […]
Advocacy Unveils Promptless, Revolutionizing AI Litigation Platform by Putting Humans in Control
Promptless Relieves Attorneys of Prompt Drafting, Creates Audit Trail of Human Judgment Advocacy, the first context-driven AI platform for litigation, released Promptless, a major expansion of its matter-centric technology that delivers AI support to litigation teams proactively—without prompting—while also giving a new level of primacy to human judgment in an AI litigation platform. Built on […]
The Martech Operating System: Could AI Become the Layer That Coordinates the Entire Marketing Stack?
Marketing technology has grown from a small set of tools to a large and interconnected ecosystem, including customer relationship management, customer data platforms, advertising technologies, analytics, content management, marketing automation, commerce applications, personalization engines, experimentation platforms and artificial intelligence. Each type of technology has evolved to solve a specific marketing problem. CRM platforms manage relationships […]
Arcadis deepens Autodesk collaboration to accelerate AI and data-led delivery for clients
Arcadis, the world’s leading company delivering data-driven sustainable design, engineering and consultancy solutions for natural and built assets, announced an expanded collaboration with Autodesk to accelerate the use of artificial intelligence, connected data and digital workflows across the built and natural environment, whilst keeping human expertise and judgment at the center of delivery for clients. […]