News
16,154 articles covering the AdTech ecosystem
Veritone Adds Document Redaction to Create an All-in-One, AI-Powered Redaction Suite
Reducing the need for expensive, disconnected point solutions, Veritone Redact becomes a single source for a broad range of digital redaction Veritone, Inc. , a leader in enterprise AI and data solutions, announced the addition of AI-powered document redaction to Veritone Redact, expanding the platform into a unified solution for securely redacting documents, images, audio […]
Elastic and OpenAI Collaborate to Bring Frontier Intelligence to Unstructured Enterprise Data
Collaboration combines OpenAI’s advanced reasoning models with governed enterprise context in Elasticsearch across AI applications, security operations, and observability Elastic, the Search AI Company, announced an expanded collaboration with OpenAI to help organizations build production-ready AI applications and agents using OpenAI models with Elasticsearch. By combining Elasticsearch’s retrieval, search and governance capabilities with OpenAI’s advanced […]
Monetate Acquires Simon AI, Uniting the Leader in AI-Powered Experience Optimization with the AI-First Composable CDP
Acquisition connects on-site personalization and experimentation to full omnichannel journeys, powered by a live unified customer profile, agentic AI, and a major new investment in innovation across both platforms Monetate, the leader in AI-powered digital and omnichannel personalization, experimentation, and experience optimization, announced it has acquired Simon AI, the agentic platform built on the AI-first […]
Universal Ads Brings Audience and Mobile Measurement Partners to Premium TV
New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer segments and app measurement workflows they already use across digital channels on premium TV Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, launched two […]
Grocery TV and Esri Partner to Bring Data-Driven Media Planning to In-Store Retail Media
Partnership lets brands plan against 3,500+ behavioral and psychographic audience attributes across 6,700+ grocery stores, aligning in-store buys with how national advertisers plan TV and digital Grocery TV, the leading in-store retail media platform, today announced a partnership with Esri to enhance Grocery TV’s behavioral and psychographic targeting across its national retailer-owned network of 6,700+ stores. Through […]
MediaRadar Builds Toward a More Connected Advertising Ecosystem with Expanded VideoAmp Integration
MediaRadar integrates VideoAmp viewership data into its ad intelligence platform to help brands, agencies and publishers better understand advertising value, share of voice and competitive performance MediaRadar today announced the integration of ratings from VideoAmp into its industry-leading advertising intelligence platform. This deal brings together MediaRadar’s granular TV ad occurrence and spend data with VideoAmp’s advanced national and […]
Tredence Named an OpenAI Select Partner
Combining OpenAI’s frontier AI with Tredence’s industry expertise, enterprise data modernization, and AI-native engineering to help organizations operationalize AI at scale. Tredence, the world’s leading data & AI services company, today announced that it has been named an OpenAI Select Partner within the OpenAI Partner Network. The partnership places Tredence among a group of global […]
ByteBrew Brings Real-Time Mobile App Intelligence Directly Into Developers’ AI Workflows
Shift extends the platform’s intelligence into where developers already work, completing an agentic path from integration to optimization — growing users and monetization along the way ByteBrew, the leading all-in-one mobile platform to analyze, operate, and grow mobile apps, today announced the launch of Shift, a real-time app intelligence Model Context Protocol (MCP) server integrated into […]
Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important via @sejournal, @martinibuster
Anthropic's Boris Cherny, head of Claude Code, explains how to become one of the top 1% of users who get things done. The post Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important appeared first on Search Engine Journal.
Experian & AUDIENCES Partner to Turn First-Party Customer Intelligence into Smarter Media Activation
Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem. Experian is uniquely combining its consumer insight, [...] The post Experian & AUDIENCES Partner to Turn First-Party Customer Intelligence into Smarter Media Activation appeared first on ExchangeWire.com.
What neuroscience reveals about better advertising
Here’s how agencies can deliver campaigns that outperform expectations without requiring massive budgets.
New Zealand’s ‘Forbidden Pharmacy’ highlights lack of access to medicines
Experiential work from dotdotdash, McCann and FleishmanHillard calls for faster access to publicly funded treatments.
Watch the newest commercials from PayPal, 3M, Nature’s Own and more
PayPal promotes its buy now, pay later (BNPL) payment option in a back-to-school spot.
Why directing AI agents is the next step in marketing work
As AI takes on more execution, your value comes from knowing what to delegate, how to evaluate the output, and when to step in. The post Why directing AI agents is the next step in marketing work appeared first on MarTech.
How to measure marketing when AI owns discovery
AI is becoming the new top of the funnel. Learn how to update lagging analytics to capture brand demand, engagement and buyer intent. The post How to measure marketing when AI owns discovery appeared first on MarTech.
IAB Tech Lab gets AI agents ready for real advertising
AAMP 2.1 adds the governance, integrations, and privacy controls organizations need to move AI agents into production. The post IAB Tech Lab gets AI agents ready for real advertising appeared first on MarTech.
Why SharkNinja Is Betting on Creators Over AI-Generated Content
The vacuum cleaner aisle used to start with a Google search. Now it begins with a TikTok video of someone’s favorite creator demonstrating how a cordless stick vac handles pet hair on hardwood floors. @jessdoinglifee The best thing I’ve ever bought!!! @SharkNinja @Shark Home UK @Shark Home thank you for making my life a lot […]
Breaking Down Silos, Not Building New Tools: WPP Media’s Vision for AI-Enhanced Media
What if the advertising industry’s obsession with shiny new capabilities may be missing the point entirely? While competitors race to stack more technology, one agency leader argues the real transformation lies in dismantling the organizational walls that prevent existing tools from working together. Agentic AI promises to automate the drudgery that slows down execution – […]
Assertive Yield Secures Multi-Year Agreement with Trusted Media Brands
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernize its programmatic ad stack and unlock faster, more agile monetization. This engagement followed a partnership-first onboarding approach, where Assertive […]
LEO Technologies Launches Verus Vision AI, Transforming Correctional Cameras into Active Operational Intelligence
LEO Technologies (“LeoTech”) announces the launch of Verus Vision AI, an agentic AI video intelligence solution purpose-built for corrections that transforms existing correctional camera infrastructure into an active layer of operational intelligence. Built on years of experience supporting correctional agencies across the United States, Verus Vision AI enables facilities to identify developing risks earlier, automate […]
IRL streamers are brands’ biggest marketing opportunity
Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.
Heineken pilots OpenTable program that rewards designated drivers
The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.
Entity Mapping Works On Google. Does Any Of It Reach ChatGPT? via @sejournal, @DuaneForrester
A language model has no node to feed. Here's why on-site entity work moves Google's graph and never touches what the model learned. The post Entity Mapping Works On Google. Does Any Of It Reach ChatGPT? appeared first on Search Engine Journal.
The Marketing Machine of Expertise-led Creators
Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing... The post The Marketing Machine of Expertise-led Creators appeared first on ExchangeWire.com.