The Martech Operating System: Could AI Become the Layer That Coordinates the Entire Marketing Stack?

Marketing technology has grown from a small set of tools to a large and interconnected ecosystem, including customer relationship management, customer data platforms, advertising technologies, analytics, content management, marketing automation, commerce applications, personalization engines, experimentation platforms and artificial intelligence. Each type of technology has evolved to solve a specific marketing problem. CRM platforms manage relationships […]

Last updated Sep 28, 2026 by ATDb automated enrichment