News
19,679 articles covering the AdTech ecosystem
Eventtia Launches Native MCP Server to Help Event Teams Manage Events With AI
Eventtia announced the launch of its native Model Context Protocol (MCP) server. The server connects Eventtia’s event management platform with AI assistants, helping teams automate administrative tasks. Built on the open MCP standard, the server takes less than five minutes to connect and requires no code. It is included with every Eventtia plan at no […]
Omneky Introduces TASTE BENCH for Evaluating AI Creative Quality
New evaluation suite assesses brand fit, creative execution, and whether an ad is ready to run Omneky, the autonomous AI growth platform, introduced TASTE BENCH, an evaluation suite that tests how well image and video models turn creative briefs and brand assets into ready-to-run ads. For image ads, GPT Image 2.5 Sunburst has the highest […]
Datadobi Adds Data Access Governance to StorageMAP, Enabling Enterprises to Answer the Critical Question: “Who Has Access to What?”
New Capability Helps Enterprises Discover, Govern, and Operationalize Unstructured Data Datadobi, a leader in the Data Storage Management Services space, today announced the general availability of Data Access Governance (DAG) within StorageMAP. The new capability gives organizations visibility into who has access to their unstructured data and whether that access aligns with corporate policy. It […]
Content Policy to Automatically Enforce WhatsApp Communication Rules
Jatheon introduced Content Policy, an archive feature that detects and removes WhatsApp messages violating an organization’s communication rules. Content Policy is designed for compliance, legal, IT, and records and information governance teams in regulated organizations. When a WhatsApp message matches criteria an organization defines, Jatheon Cloud removes it directly on WhatsApp for everyone in the […]
Uncanny Owl Launches Tin Canny xAPI/SCORM for WordPress, Bringing SCORM and xAPI Courses to Any WordPress Site
The standalone plugin lets any site deliver, protect, and track content created in tools like Articulate Storyline and Adobe Captivate, with every result added to a built-in learning record store. Full Uncanny Automator integration turns those results into completions, enrollments and other actions in LifterLMS, Tutor LMS, MemberPress Courses and other LMS plugins. Uncanny Owl, […]
Techfusion Gear Expands Digital Development Services for Businesses in Ahmedabad
Ahmedabad-based Techfusion Gear offers web development, eCommerce, custom software & ongoing website support for businesses seeking scalable digital solutions. Techfusion Gear, an Ahmedabad-based web and software development company, has expanded its digital development service portfolio for businesses seeking websites, eCommerce platforms, custom web applications and ongoing technical support. The company provides website design and development, […]
Digest: McDonald’s Bets on $1bn Ad Business; Temu Cuts Fake Influencer Network on Meta
In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, Temu cutting a USD$1bn (£750m) fake influencer network on Meta, and TikTok settling with Alabama for USD$100m (£75m) over teen [...] The post Digest: McDonald’s Bets on $1bn Ad Business; Temu Cuts Fake Influencer Network on Meta appeared first on ExchangeWire.com.
This Creator Marketing Platform Has Gone Fully Agentic
Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice. The post This Creator Marketing Platform Has Gone Fully Agentic appeared first on AdExchanger.
What Publishers Don’t Know About New Jersey’s Data Broker Law Could Cost Them
Fellow privacy nerds, farewell. After 100 (hopefully) adorkable dispatches, the Data Privacy Roundup is dropping its last mic. This is the final edition, and it’s been a pleasure to ad serve you. But don’t worry. We’ll still be covering privacy on our website, just not here. Stay tuned for a new AI-themed newsletter coming soon. […] The post What Publishers Don’t Know About New Jersey’s Data Broker Law Could Cost Them appeared first on AdExchanger.
Encore: 'Avengers' Returns To Take $26M
With a record-setting $1.2 billion total worldwide for its opening weekend, 'Avengers: Endgame' comes seven years after the franchise's first film, 'The Avengers.'
Media Buying Briefing: Stagwell’s chief AI officer explains why Palantir differentiates its data platform from competitors
John Kahan explains how Palantir lets clients control their own data destiny, and what differential privacy means as a differentiator.
‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce
Entry-level talent is challenged by AI in the workforce. What are some of the solutions for that cohort?
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
Why AI Treats Publisher Content As A Commodity; Playing Your Credit Cards Right
Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald's launches a media network. The post Why AI Treats Publisher Content As A Commodity; Playing Your Credit Cards Right appeared first on AdExchanger.
Gen Z Still Wants Radio, Podcasts and Actual Humans: iHeartMedia’s Lainie Fertick
NEW YORK — Gen Z may have grown up with smartphones, streaming services, social media feeds and algorithms that know what they want before they’ve finished wanting it. Apparently, they still like radio. That’s one of the findings iHeartMedia is seeing in its research on younger listeners, according to Lainie Fertick, president of iHeart Insights […]
TikTok agrees to teen usage restrictions in Alabama
The measures are very similar to the provisions that Meta agreed to implement as part of its recent settlement deal in California.
How can Instagram creators use Muse AI agents?
There’s a range of ways that Meta's AI agents could be of value for creators, but building trust in them will be a hurdle.
X launches Grok Bot rewards program to showcase AI utility
The new trend in AI development is enabling users to deploy AI-powered bots that can be tasked with online roles on their behalf.
YouTube previews AI-powered Conversational Editing
Conversational Editing will make it easier for creators to build and refine their projects using plain language guidance.
Can Meta be trusted with user data to power its AI agents?
An incomplete list of the many times that Meta has been accused of misusing people’s data over the years reflects how it prioritizes innovation over safety.
Congress Passes Law Mandating AM Radios In New Vehicles
A bill that would require automakers to include AM radio in new passenger vehicles has been passed by the House of Representatives, WTVB reports. The bipartisan AM Radio for Every Vehicle Act was supported by safety advocates and rural lawmakers who argued that it serves as a lifeline during natural disasters and severe weather.
Meta Is Gambling $200 Billion Year On AI
Meta is taking a structurally irreversible gamble worth roughly $200 billion in annual capital expenditure to prove that its AI vision works, BigGo writes in an analysis. The bull side of the argument questions whether AI can transform “every pixel of every photo into an auctionable ad,” BigGo says. The bull case is that Meta’s lease and other obligations may outlast the market’s patience.
Media Traffic Falls Due To AI Summary Products
Traffic to media web sites has plummeted over the past year, as Google and other tech giants funnel into AI products that summarize journalism without encouraging users to click through to the source articles, Futurism reports. The number fell from 70 milion visitors a month in July 2024 to slightly more than 47 million in July 2026. Meanwhile, a firm named Brown Brothers Media buys up defunct media properties and to convert them AI-driven content mills.
Groups File Amicus Brief To Block Paramount-Discovery Merger
Groups uniting under the Block the Merger banner, filed a third-party brief on Friday, opposing the merger of Paramount Skydance and Discovery, Variety reports. This occurred after 12 state attorneys general signed a deal to settle their action over the merger. “The arguments laid out in this brief reflect the concerns that just days ago, California Attorney General Bonta also willingly voiced,” the group said in a joint statement. “While we may never know what caused the radical turnabout to deliver such a toothless settlement, we do know that this consent decree bucks governmental safeguards designed to protect the public from harm. The court should reject it outright.”