News
16,154 articles covering the AdTech ecosystem
Adidas’ World Cup Win Comes at a Cost as Q2 Marketing Spend Tops $1 Billion
Adidas' Q2 marketing spend hit more than $1 billion as it went all in on the tournament with some help from Timothée Chalamet.
Performance Marketing’s Biggest Success Created Its Biggest Blind Spot
Performance marketing has fundamentally changed how marketers define success. Better targeting, attribution and optimization finally give marketing leaders what they’ve always wanted, which is a concrete way to prove that advertising works, expressed through performance metrics that CFOs understand. Yet the tremendous success of performance marketing now presents a growth ceiling for many organizations. We […] The post Performance Marketing’s Biggest Success Created Its Biggest Blind Spot appeared first on AdExchanger.
Netcore is now Netcore.ai, becoming the first agentic marketing platform to share accountability for customer growth
The rebrand signals a structural shift: from software vendor to AI-native outcome partner, backed by seven autonomous agents and a human co-ownership model Netcore Cloud, a global leader in MarTech, Customer Engagement, CPaaS, Email Marketing & Product discovery, announced its rebrand to Netcore.ai, marking the company’s formal transition to an agentic marketing platform. The new identity […]
World Cup Hydration Breaks Provided Two Minutes of Premium Inventory – but Can Anyone Prove It Worked?
The World Cup provided fresh commercial opportunities, including the much-discussed hydration breaks in every game, but tackling measurement remains a challenge for advertisers. Jason Hicks, GM at Kochava for Advertisers, explores how brands can connect their World Cup campaigns to commercial outcomes. This summer, for the first time in tournament history, FIFA introduced scheduled commercial Read More
Assertive Yield Secures Multi-Year Agreement with Trusted Media Brands (TMB)
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad [...] The post Assertive Yield Secures Multi-Year Agreement with Trusted Media Brands (TMB) appeared first on ExchangeWire.com.
Brand Marketer of the Month—Barclays Center entertainment chief on building fan experiences that resonate
Brooklyn Sports & Entertainment’s Laurie Jacoby breaks down how the owner of Barclays Center, New York Liberty and Brooklyn Nets is marketing live events and boosting fandom.
Why the future of advertising lies in beer and peanut butter cups
Perspectives from three creatives on the future of advertising.
How brand and agency media teams should organize their ad tech partnerships
Here’s how media teams can organize and audit their ad tech partnerships.
How agencies can control runaway AI token costs
As AI use cases grow, so do overall token costs, requiring agencies to make critical moves today to avoid having to pay excessive fees tomorrow.
DemandScience and ZoomInfo Announce Strategic Partnership to Deliver Industry-Leading Marketing Insights and Outcomes
Partnership leverages ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes data to drive measurable business results DemandScience and ZoomInfo, leaders in B2B marketing intelligence and sales acceleration, announced a strategic partnership that combines ZoomInfo’s comprehensive data architecture with DemandScience’s award-winning marketing outcomes expertise to deliver unprecedented insights and measurable business impact. Partnership leverages ZoomInfo’s data […]
eSentire Unifies Detection, Response, and Remediation with New Atlas Response, Email, and Patch Management
New Atlas AI Platform capabilities and a partnership with Sublime Security give security teams a single connective layer from exposure and threat identification to response and remediation eSentire, a leader in Controlled Autonomy SecOps, announced new orchestration capabilities for its Atlas AI Platform designed to act as the connective tissue across detection, investigation, response, and […]
AI Visibility Launches Free Tool to Measure Whether AI Assistants Recommend Your Brand
People increasingly ask AI assistants which product or company to choose, and those answers name only a handful of brands. A free tool at aivisibility.pro now lets any business find out whether it is one of them. AI visibility describes whether AI assistants mention a brand when someone asks them for a recommendation. It is a […]
Alloyed Announces Strategic Partnership with SimpliSmart LLC to Deliver Accelerated, End-to-End AI-Powered Enterprise Operations
Alloyed, a global managed business solutions provider, announced a strategic partnership with SimpliSmart LLC, expanding its ecosystem of technology partners dedicated to helping organizations modernize operations through intelligent automation and AI-enabled solutions. Together, the companies will help organizations implement AI while maintaining the human expertise needed to achieve measurable results. “As organizations navigate the next generation of business […]
UK advertising investment increased by 9.3% in Q1 2026
Total advertising investment is set to reach £50.5bn in 2026.
UK TV Ad Market Set for Growth This Year After Flat First Quarter
UK ad spend rose to £11.7 billion in Q1 2026, according to the latest Expenditure Report from the Advertising Association and WARC, prompting an upward revision in the ad market forecast for 2026 and 2027. Based on a survey of media owners and the industry bodies that represent them, the research found that advertisers' investment in Read More
Digest: UK Ad Spend Jumps 9.3% in Q1 2026; Unilever Raises Full-Year Guidance
In today’s Digest, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the BBC as UK viewers’ first choice, [...] The post Digest: UK Ad Spend Jumps 9.3% in Q1 2026; Unilever Raises Full-Year Guidance appeared first on ExchangeWire.com.
Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope
Bold Call: Google's AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.
Time has started serving ads to AI bots
Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
Leveling Up With Show-Level Data; Step Outside The Box
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, they don’t. The strategy involves connecting anonymized content IDs to reporting that shows up in conversion logs. In practice, a […] The post Leveling Up With Show-Level Data; Step Outside The Box appeared first on AdExchanger.
X and WFA ‘reset’ relationship after lawsuit dismissed
The WFA will not form or restart GARM or a similar initiative.
Policing hybrid working: how far are in-office days being enforced?
According to Campaign School Reports data, both the in-office number of days required by agencies and staff attendance rates are increasing, but questions remain over whether this is sustainable or even advisable.
Streaming Platforms Are Looking For Their Wordle
Netflix, LG, and Samsung are betting that free, low-friction gaming could provide a valuable boost to engagement.