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19,679 articles covering the AdTech ecosystem
Spectrum Reach’s Bill Herman: Local Advertisers Now Have More Opportunities Than Ever Before
Local advertising has always traded on reach. What’s changing is the precision with which local brands can now find their audiences. But as with all advertising, the details depend on the measurement infrastructure. “Relevancy is great, but making sure that the measurement is included is even more important. That way you know that you are […]
EMARKETER’s Blake Droesch: AI is Showing Consumers Fewer Products. Brands Need to Understand Why
The retail shelf has always been competitive. AI is making it smaller. “AI is showing a smaller selection of products to consumers than they would see if they were walking down the aisles of the store or even searching on Amazon,” Blake Droesch, senior analyst at EMARKETER, told Beet.TV contributor David Kaplan at EMARKETER’s Future […]
Jordan Matter is doing a full-day AMA at VidSummit so younger creators can learn everything he knows
Next week, at VidSummit 2026, Jordan Matter will do something no one else has done before. He will spend an entire day sitting in a room, door open, and answering every question fellow creators throw his way. Matter, whose channel has 38 million subscribers and drives more than 400 million views per month with content […] Visit Tubefilter for more great stories.
Author Chloe Gong on ‘Eyes of Kings’ ending, ‘Deadlock’ debut and how she wants ‘These Violent Delights’ adapted for TV or film
Chloe Gong has had a busy 2026. The author best known for her hit 2020 “Romeo & Juliet” retelling “These Violent Delights,” which is set in 1920s Shanghai, released the conclusion of one trilogy series last month and is preparing for the launch of her second book in another series in November, all while writing […]
Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode. The post Google Spam Update, Image Search Data In GSC – SEO Pulse appeared first on Search Engine Journal.
What do YouTube’s eating disorder rules mean for the future of mukbang content?
For over a decade, mukbang streams have been one of the internet's greatest curiosities. In 2026, however, parents and tech companies are worried about imitable patterns of disordered eating within creator content, and those concerns are bringing changes to the mukbang category. Mukbang, a Korean word that literally translates to "eating broadcast," refers to live streams in which creators consume gargantuan quantities of food. In Korea, a nationwide loneliness epidemic is believed to be one of the main reasons why social eating content first got big. It didn't take long, however, before the trend spread to other countries, gaining its own Twitch category in the process. Visit Tubefilter for more great stories.
YouTube CEO Neal Mohan shrugs off Meta’s attempt to persuade rivals to add safety features
Neal Mohan has had a busy week. On Wednesday, the YouTube CEO led his company as it presented new products and features at its annual Made On event. Then, after he stepped off the stage, Mohan delivered another announcement: He told CNN that YouTube will not be heeding Meta's request to add a specific set of safety features. "We have invested in making sure that young people are safe on our platform…for a very long time," Mohan said. "What you should expect from YouTube is continuing to focus on those things." Visit Tubefilter for more great stories.
Have you heard? Saying sayonara to the PewDiePie vlog and taking “go back to Africa” literally.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a YouTube legend is ending a chapter of his career, two others are thinking about a comeback, and a Finnish creator found a clever response to a racist remark. Creator commotion PewDiePie has decided to call it quits on his vlogs. After stepping away from gaming content, moving to Japan, and having a kid with his wife Marzia, Felix Kjellberg documented his son's early years with vlogs that offered candid snapshots of his life abroad. But as he reckons with his fame and watches his son grow, the man known as PewDiePie is moving on. "It's a good time to stop," he said. Visit Tubefilter for more great stories.
FTC Personalized Pricing Disclosure Too Vague, Ad Industry Says
A recent proposal that would require companies to disclose their use of personalized pricing in some circumstances "will create confusion and uncertainty," ad industry groups told the FTC Friday.
Jury Finds Meta Deceived Users About Privacy, Content Moderation
The New Mexico jury's verdict came after a two-week trial that largely focused on the Cambridge Analytica debacle.
‘Control Resonant’ Team on ‘Reverse Symmetry’ of Switching From Jesse to Dylan as Sequel Game’s New Protagonist
Following a nearly seven-year development journey, Remedy Entertainment has unleashed the sequel to its 2019 hit video game “Control.” Released Thursday for Steam, the Epic Games Store, PlayStation 5 and Xbox Series X and S, “Control Resonant” picks up after Jesse Faden, the protagonist of the original “Control” game, goes missing upon the conclusion of […]
Creators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing Results
Why creator content should be treated as a core paid media asset.
Ticker: Kara Swisher Confirms CNN Exit After Paramount-WBD Merger Is Complete
Dateline celebrates the premiere of its 35th season by lighting up the Empire State Building.
JCPenney Drafts Teachers - And Football - In New Fashion Push
Using "Thursday Night Football," Substack and educators with a fashion edge, the retailer is rolling out a new campaign.
Wendy's Goes Emo, Drops Album For Parking Lot Meltdowns
The album, "Songs to Listen to in a Wendy's Parking Lot," was created as a soundtrack for QSR customers who "have turned Wendy's parking lots into an unexpected backdrop for documenting life's emotional moments."
The Text-Only Version Of Your Website Strips Out The Wrong Layer via @sejournal, @slobodanmanic
Strip the visual layer and a machine can still use a website. Strip the structure, as markdown does, and it can only read about it. The post The Text-Only Version Of Your Website Strips Out The Wrong Layer appeared first on Search Engine Journal.
Google Tests AI Chips for 'Fractionalized' Space Data Centers
For advertisers, this technology will not change daily procedures today, but it lays the foundation for massive scale, hyper-localized ad delivery, and lower long-term infrastructure costs by the mid-2030s, based on a Google paper and research.
AI Makes Creatives Faster, Brands Cheaper, Agencies More Expensive
Everybody agrees AI saves time. Agencies believe the saved time should cost clients more.
FTC Considers Requiring Online Ad Platforms Combat Fake Ads
Online impersonation scams "have been amplified by search engine, social media, and other digital marketplace platforms that profit from optimizing online ads for third parties, regardless of whether the third parties are legitimate," the FTC said in an advance notice of proposed rulemaking.
OpenAI Loyalty Settles In, Reshapes Advertising, Marketing Funnel
Many consumers have begun to settle into routines with preferred chatbots. The implications for advertisers are reshaping the traditional marketing funnel.
Horizon Commerce, Pacvue Expand Alliance
According to the companies, the main goal is to help brands shift ad budgets toward the campaigns that are generating the best returns.
Paid For By A Narcissistic Void
Of all the self-aggrandizing things Trump has used our taxpayer dollars for, a paid ad calling on us to "love" him is the last straw. I mean, until the next one.
Bill Would Tax Platforms That Make Algorithmic Recommendations
The In Real Life Act, unveiled by Senator Chris Murphy (D-Connecticut), would require social platforms with at least $500 million in ad revenue to pay taxes at rates ranging from 10% to 50% -- but only if they use automated systems to promote content based on users' personal data.
Volkswagen Introduces AirConsole In-Vehicle Gaming
Select games will also support ambient lighting integration in compatible vehicle models and trims, allowing interior lighting to respond to gameplay for a more immersive in-car experience.