News

Back-to-school shoppers will prioritize essentials over apparel

Clothing buys will be spread out over the school year, while sporting goods are increasingly considered essential, according to two reports.

Google Ads Bidding Strategies: Where To Spend Your Time In 2026 via @sejournal, @LisaRocksSEM

Lead-gen and ecommerce managers: two Google Ads bidding changes landed this summer. Here's what shifts, what doesn't, and which campaigns to audit first. The post Google Ads Bidding Strategies: Where To Spend Your Time In 2026 appeared first on Search Engine Journal.

Prostate Cancer UK unites football fans against a shared rival in last work by Elvis

The Prostate United fundraising challenge takes place in October.

Ofcom: BVOD becomes fastest growing TV service as live TV declines

Ofcom’s 2026 Media Nations report revealed a 9% increase in BVOD viewing.

Omnicom records 6.1% increase in organic growth in Q2 2026

Core operations recorded $6bn (£4.5bn) in revenue in Q2.

McCann hires Asad Shaykh from Grey London

Shaykh to lead strategy for Mastercard in EMEA and Nestlé globally.

Cinema First appoints Unbound as creative and production agency

The appointment follows a three-way pitch.

Co-op launches four-part ‘Pop to Co-op’ microdrama

The miniseries stars comedian Jake Bhardwaj.

How The Odyssey lays the foundations for a new era in brand building

Rather than telling myriad, disparate tales, brands need to create cohesive, epic worlds consumers can inhabit. Christopher Nolan’s The Odyssey offers up some valuable lessons.

Ocean Bottle highlights plastic pollution with Liberty London installation

The activation was created by scenographic design studio 1009.

Coca-Cola homes in on families behind UK local hospitality businesses

The campaign was created by MHP Group.

Pinterest marks London office opening alongside Sadiq Khan and Jamie Oliver

Platform’s new UK HQ is designed to reflect London’s boroughs.

UK competition watchdog launches inquiry into Sky/ITV deal

The Competition and Markets Authority has opened an inquiry into Sky’s £1.6bn bid to buy ITV’s Media and Entertainment division.

Taskrabbit pub is the Allen key to a free pint

The experience was created by Insiders and Onepointfive.

Jeppson's Malört - My First Malört - 49s

Reese’s Oreo Casts Lindsay Lohan as a Twin Whisperer in Nod to Her Parent Trap Past

A nostalgic ad from Reese's Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.

Elon Musk’s X and WFA End Multiyear Legal Spat

X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.

Week of July 20 Evening News Ratings: CBS Evening News Gets Gains

ABC News and NBC News maintain strong leads.

Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2

Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG. Total revenue in Q2 was $6.6 billion, roughly flat compared to Omnicom and IPG’s combined revenue […] The post Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2 appeared first on AdExchanger.

If loyalty programs are so important, why doesn’t Trader Joe’s have one?

The brand has the highest loyalty among U.S. grocers because loyalty is a strategy, not just a program, experts say.

More than a Store: The power of human connection

As grocers seek to personalize the shopping experience, some are taking a wider lens by highlighting the shared humanity of food consumption.

Meijer starts accepting WIC benefits for online purchases in Michigan

The grocer is the first retailer in the state to let participants in the federal nutrition program use their benefits for delivery or pickup orders.

Best Salesforce Consulting and Development Companies in USA

Peeklogic strengthens its position as a trusted Salesforce consulting and development partner with top review scores, and 340+ completed Salesforce projects. Best Salesforce Consulting and Development Companies in USA The list includes Peeklogic, CloudMasonry, LaunchPad Lab, SDLC Corp, Itransition, SOLTECH, Facet Interactive, Closeloop Technologies LLC, Sidebench, and Three Ventures Technology, Inc. Each company brings a […]

directree Launches GEO Monitor: Weekly AI Visibility Tracking for Software Vendors

GEO Monitor sends brand-free buyer questions to five AI engines weekly and shows which brands came up, which competitors appeared, and which sources were cited. directree, an independent software discovery platform, today launched GEO Monitor, a weekly tracking tool that tells software companies whether AI answer engines name their brand when buyers ask category questions, […]