News
19,679 articles covering the AdTech ecosystem
Spain: AI agents threaten telco pay-TV bundles
Artificial intelligence (AI) could pose a fresh challenge to Spain’s telcos and their traditional strategy of using pay-TV and convergent packages to retain customers, as investors grow increasingly concerned about the potential impact of AI agents on customer loyalty. Telefónica shares have fallen 10.2 per cent over the past five trading sessions, dropping below €3.50, […]
The Weekly Closeout: What will happen to Michael Kors and J. Crew celebrates its Barn Jacket
The fashion brand is dragging on Capri Holdings. Meanwhile, the specialty retailer observes 40 years of a key outerwear product.
TJX CEO: Distribution model will help weather El Niño
The off-price retailer’s supply chain strategy allows it to hold inventory instead of going straight to stores.
Target is opening a store in the Hamptons. It’s not red.
The retailer’s signature color is not part of the external facade of the building at its new location in Bridgehampton, New York.
Neighborhood Intelligence reworks Fathom deal
The company formerly known as Bed Bath & Beyond Inc. intends to leverage "substantially all” of its digital assets, including tZero, Medici-related assets and investments in GrainChain.
L.A. Mayoral Candidate Nithya Raman Turns to Microdramas to Power Youth Vote
It’s an unseasonably warm September day in Chatsworth, and the air conditioning at the Capital Arts soundstages has gone out. The crew has one day to churn out four microdramas for Nithya Raman’s campaign for Los Angeles mayor. They are running a little behind schedule. “Quiet please!” “We’re having fun!” shouts director Ryan Wagner. “Even […]
AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It via @sejournal, @gregjarboe
AI models are everywhere. The data you feed them isn't. Mallory Gray of Skydeo explains why audience signals, not mention counts, decide who buys. The post AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It appeared first on Search Engine Journal.
OpenAI’s grandmas are back and putting ChatGPT Voice to work
The follow-up to an earlier voice campaign shows the women creating documents, starting tasks and using connected apps.
Talent Tracker: Molton Brown, Prose on Pixels, M+C Saatchi and more
Molton Brown appoints Laura Hogan […] The post Talent Tracker: Molton Brown, Prose on Pixels, M+C Saatchi and more appeared first on New Digital Age.
Agency news: Nexer Digital, Leo UK, Perfect Store and more
Crisis appoints Nexer Digital to […] The post Agency news: Nexer Digital, Leo UK, Perfect Store and more appeared first on New Digital Age.
New business bulletin: Happydemics, Vistar Media, VIOOH and more
TiVo Ads appoints Happydemics for […] The post New business bulletin: Happydemics, Vistar Media, VIOOH and more appeared first on New Digital Age.
CallRadius Publishes Guidance for Advertisers Ahead of Google’s October 1 Local Services Ads Missed-Call Billing Change
Missed calls during business hours become billable when the caller stays on the line for more than 20 seconds, and some follow-up calls can also be charged Starting October 1, 2026, Google will begin charging Local Services Ads (LSA) advertisers for some calls that go unanswered. CallRadius, a human-managed Google LSA service, has published five […]
monitorQA Launches Intelligence to Turn Audit Data Into Faster Operational Decisions
New AI capability helps operations teams uncover recurring failures, identify locations that need attention and turn useful analysis into shareable dashboards monitorQA, the operational intelligence platform built to make compliance verifiable and defensible, today announced Intelligence, a new AI-powered analytics capability that lets operations teams question their audit data directly instead of manually building reports. […]
ZoomInfo Launches Native Integration With Replit Through GTM.AI
The ZoomInfo MCP connector makes building on Replit easier through natural-language access to verified company and contact data, with no custom API integration required. ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has confirmed that ZoomInfo MCP is now live as a connector inside Replit’s Integrations marketplace. The connector gives users building on Replit natural-language […]
Workato Named a Customers’ Choice in 2026 Gartner® Peer Insights™ “Voice of the Customer” for Integration Platform as a Service
Workato®, the leading Control and Execution Platform for Enterprise AI, announced today that it has again been recognized as a Customers’ Choice in the 2026 Gartner® Peer Insights™ “Voice of the Customer” for Integration Platform as a Service (iPaaS) for the third time. According to the report, Workato was rated 4.9 out of 5.0 stars […]
UserTesting Brings Human Insight Directly into AI Workflows with New MCP Servers
Two new Model Context Protocol (MCP) servers enable teams to recruit participants, create studies, and validate AI-generated ideas from within ChatGPT, Claude, Figma Make, and other AI applications — spanning a combined network of more than seven million participants across 34 countries UserTesting, the leading provider of customer insights for the enterprise, today announced the […]
Multiple Industry Honors Reinforce CSG/Netcracker Leadership in Customer Journey Orchestration and AI Innovation
Customer engagement platform recognized for ability to orchestrate connected, AI-driven customer experiences The next phase of customer experience hinges on how well brands turn customer data into relevant communications, real-time action, and responsible, proven AI use. CSG® and Netcracker Technology today announced that CSG has been named a Leader in The Forrester Wave™: Customer Journey […]
Evalueserve Partners with Databricks to Accelerate Data and AI Transformation
New partnership will combine the Databricks Databricks Data + AI Platform with Evalueserve’s deep domain, data engineering, and AI expertise to help enterprises build trusted data foundations and scale AI. Evalueserve, a global domain-led AI services firm, today announced a partnership with Databricks, the Data and AI company, to help enterprises modernize their data environments, […]
How Jeep is charting a new course for its marketing
New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
Google Has Deployed A New AI Spam Detector Called SAFE via @sejournal, @martinibuster
Google's new system for catching AI content spam has already been deployed. This is why it may be a part of Google's Spam Update. The post Google Has Deployed A New AI Spam Detector Called SAFE appeared first on Search Engine Journal.
Caitlin Clark is nothing special, Nike deadpans in new Caitlin 1 campaign
Wieden+Kennedy’s work for the WNBA star’s signature shoe celebrates her extraordinary and ordinary sides.
Global Citizen Taps Influential As Its Official Creator Partner
The pro bono partnership, which began around the World Cup, will bring about 20 creators to Saturday's Global Citizen Festival in Central Park.
Are AI Ads Ready for Prime Time?
This post was created in partnership with Higgsfield AI After years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test. During a Brandweek […]
Why you need to stop treating LLMs like people
When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs. The post Why you need to stop treating LLMs like people appeared first on MarTech.