News

Commerce media’s next phase will be defined by choice instead of scale

Sustaining long-term success in today’s market requires real differentiation.

Anthropic x Atlassian Williams F1 Team - Team thinking, visualized by Claude - 30s

Claude’s new F1 design project visualizes the thinking behind auto racing

Mother campaign brings Anthropic’s partnership with the Atlassian Williams F1 Team to life in a spot and on helmets and race suits.

Indeed - Jobs Need People - 30s

ESPN - Super Bowl Toy Story - 60s

ESPN unveils ‘Toy Story’ inspired spot on the road to the 2027 Super Bowl

Toy versions of network personalities take center stage in the newest chapter of Disney’s “We’re Going” campaign.

Watch the newest commercials from Vuori, Ray-Ban Meta, Oura and more

Oura calls attention to the Oura Ring’s designation as the Official Wearable of U.S. Soccer.

Raylo - Something Better Always Comes Along - 60s

How a Scrapped Idea Kicked Off McDonald’s Biggest-Ever World Cup Push

Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead

Prime Video’s NASCAR Coverage Is Driving Sales Results for Sponsors

Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign.

InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying

InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.

AI and Advertising: Protecting Creativity in an Automated World

OMD's Jim Cowsert sits down with Voya Financial's Kim Einan to discuss how AI strengthens human talents.

Indeed Wants to Make Hiring Feel Human Again as AI Disrupts the Job Market

Indeed's campaign by 72andSunny reminds employers that hiring must remain fundamentally human.

Why the NWSL Could Be a Big Winner at the Men’s World Cup

The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.

Scott Pelley Ousted From 60 Minutes After Heated Exchange With Executive Producer

He had been with CBS News for 37 years.

How to activate first-party data across the B2B journey

Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys. The post How to activate first-party data across the B2B journey appeared first on MarTech.

Customer portals, more AI in HubSpot’s April update

April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know. The post Customer portals, more AI in HubSpot’s April update appeared first on MarTech.

Why “it’s just SEO” could cost the industry billions

Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. The post Why “it’s just SEO” could cost the industry billions appeared first on MarTech.

Salesforce pushes agentic marketing from planning to pipeline

Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. The post Salesforce pushes agentic marketing from planning to pipeline appeared first on MarTech.

Don’t Take Customers At Face Value

Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to […] The post Don’t Take Customers At Face Value appeared first on AdExchanger.

This Data Platform Helps Health Care Providers Walk The Line Between Privacy And Precision

If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery options abroad, same deal: A medical tourism practice wants you in their target audience. These are the types […] The post This Data Platform Helps Health Care Providers Walk The Line Between Privacy And Precision appeared first on AdExchanger.

Infometry Partners with dbt Labs to Accelerate AI-Ready Data Transformation

Infometry and dbt Labs partner to deliver scalable analytics engineering and AI-ready data transformation solutions. Infometry, an AI and data solutions company specializing in enterprise modernization and intelligent analytics, today announced its strategic partnership with dbt Labs, the pioneer of analytics engineering and creator of dbt™ (data build tool). Partnering with dbt Labs strengthens our […]

Flexor Announces Integration with Snowflake to Bring AI-Ready Unstructured Data Context right into the Snowflake AI Data Cloud

Flexor’s AI Context Engine (ACE), natively integrated with the Snowflake AI Data Cloud, enables enterprises to transform unstructured data into structured, AI-ready context right inside Snowflake, powering reliable agentic AI and analytics workflows at scale. Flexor, the unstructured AI context company, announced at Snowflake Summit 26 an integration with Snowflake, the AI Data Cloud company. Flexor’s AI […]

Growtheon Challenges Legacy Agency Software With AI-Powered Growth Platform

New all-in-one platform gives agencies CRM, automation, AI voice, funnels, websites, and client management without bloated software stacks. Growtheon announced the launch of its AI-powered growth platform, positioning the company as a direct and disruptive alternative to HighLevel and the legacy agency software model. When we got banned from HighLevel, I realized agencies needed a platform […]