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19,679 articles covering the AdTech ecosystem
GTM teams are losing track of their AI agents
AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do. The post GTM teams are losing track of their AI agents appeared first on MarTech.
Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight – a marketing measurement platform that combines MMM, incrementality testing and attribution […] The post Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine appeared first on AdExchanger.
Thaicom now Gulf Space Technology
Thaicom has announced that it has officially changed its company name to Gulf Space Technology Public Company Limited. The company will begin trading on the Stock Exchange of Thailand (SET) under its new ticker symbol, GST, effective September 28th. The new company name reflects the company’s strategic direction to transition from a communications satellite operator […]
BBC licence fee to be replaced by broadband levy?
The BBC licence fee could be replaced with an £11-a-month (€12.78) charge on household internet bills, as the future of the BBC’s funding model is considered alongside the continued shift from traditional broadcasting towards online viewing. The proposed model would move BBC funding from a charge associated with TV to one attached directly to broadband […]
Moonbug is in its era of “Big Feelings” as it launches “fully integrated music company”
Over a career spanning more than 30 years, Snoop Dogg has collaborated with an eclectic range of artists. He's dropped guest verses for everyone from 2pac to Katy Perry to Psy to Nicepeter and EpicLLOYD. Now, Snoop has teamed up with another unexpected collaborator: Blippi. The kid-friendly character clad in a signature blue-and-orange outfit has joined forces with the hip-hop icon to deliver the "Ice Cream Truck Song." Visit Tubefilter for more great stories.
YouTube wants you to pump its TV watch time with microdramas
At its 2026 Made on YouTube event, Google‘s video platform revealed that microdrama content has racked up 6.5 billion views in the first half of this year. That’s a 50% jump from 2025. And, of even more interest to YouTube, microdrama views on TV screens increased by more than 90% year-over-year during the first half […] Visit Tubefilter for more great stories.
Campaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
Google AI Overviews Have More Links, But Not All Reach The Web via @sejournal, @MattGSouthern
Google's AI Overview links can lead to websites or AI Mode, and Search Console measures those interactions differently. The post Google AI Overviews Have More Links, But Not All Reach The Web appeared first on Search Engine Journal.
Week in Review: Netflix Ads Expands in Europe, Higgsfield On Track for $1 Billion Run Rate, and TVs Account for Half of UK YouTube Viewing
In this week's Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. Top Stories Netflix Announced Further European Expansion of Ads Tier This week Netflix held its first UK Upfront pitch, another sign of the streaming business's growing maturity Read More
The martech skills you need to survive
Build portable expertise, owned relationships, and adaptable skills that help your marketing career gain from AI and platform changes. The post The martech skills you need to survive appeared first on MarTech.
Netflix orders Sesame Street movie
Netflix is expanding its deal with Sesame Workshop for more content from Sesame Street – the iconic, educational children’s TV brand. The streaming platform is sending Elmo, Cookie Monster, Abby Cadabby and friends on their biggest adventures yet with a Sesame Street film currently in development with Rideback and Sesame Workshop. On the series side, […]
AST SpaceMobile: “Satellites will reach indoors”
Ali Esswie, Senior Director, 3GPP Standards & IP Strategy at AST SpaceMobile, says that its BlueBird satellites will handle calls being made and received indoors. There had been criticism that while cellular calls from space will easily cover current ‘dead zones’ in remote areas, they would not cope with calls made within buildings. Not so, […]
Shotwell sells $52m of SpaceX shares
SpaceX president and COO Gwynne Shotwell has filed a document (SEC Form 144) to announce that she would sell 342,170 shares in SpaceX worth about $52 million (€45.6m). The filing is not a statement that a sale has been made but is an intent to sell. Shotwell’s move is not an admission that either she […]
Arabsat chooses China for next satellite and launch
Arabsat has marked its 50th Anniversary at an event in Tunisia by unveiling plans for its Arabsat-50 satellite. The ceremony was held on the sidelines of the 26th Arab Radio and Television Festival, which took place in Tunis, and was attended by a number of Arab and foreign ambassadors accredited to Tunisia, including Saudi Ambassador […]
Disney+ launching ad-plan in Austria, Poland
Disney+ has announced that it is will roll out its ad-supported subscription plan in Poland and Austria this November. The new Standard with Ads plan will be available alongside the Standard and Premium plans, with pricing details to be revealed soon. “This expansion brings us to a total of 17 ad tier markets across EMEA. […]
Ofcom: Brits have mixed feelings about AI customer services
People and small businesses are using AI to navigate phone, broadband and pay TV markets, but have mixed views about it, according to a report by Ofcom. The findings are from a review by the media watchdog examining how artificial intelligence is shaping the future of customer experiences for people and businesses. AI systems have been […]
Blue Origin raises $10bn
Rocket business Blue Origin, backed by Amazon boss Jeff Bezos, has raised $10 billion (€8.7bn) in a fund-raising round with outside investors. Bezos himself has put in another $2 billion, making his overall commitment to Blue Origin to about $30 billion. The new investment puts an overall valuation on Blue Origin to around $140 billion. […]
Fury vs Joshua to stream live on Netflix
The long awaited showdown between Tyson Fury and Anthony Joshua is officially happening. The British heavyweight boxing stars will meet in the ring for the first time on December 11th at the Principality Stadium in Cardiff, Wales, with the event streaming live on Netflix. Fury (36-2-1, 25 KOs) and Joshua (30-4, 27 KOs) have both […]
Report: Streaming audiences increasingly disengaged
TVision by Viant has released its 2026 State of Streaming report, built on one of the largest streaming attention panels in the world. The findings challenge assumptions about where viewers are actually paying attention across streaming and linear TV. Key findings include: The Big Picture Attention Gap: People watch 4+ hours of video a day, […]
Netflix rolling out Pause Ads; expanding ad plan availability
Ed Couchman, Head of Advertising UK, opened Netflix’s first UK Upfront – held in Central London on September 24th – with a call to brands and advertisers to get closer to the company’s growing business. “The point is, we’re not the small challenger in this market anymore. Your customers are watching Netflix — and they’re […]
How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
Parloa to Unveil What’s Next in Agentic Customer Experience at WAVE 2026 Berlin
New product innovations, live demos and insights from leaders at OpenAI, Microsoft, SAP, IKEA, HealthEquity and more will take center stage at Parloa’s flagship AI + CX event Parloa, the leading agentic CX company for enterprise customer service, announced new details for WAVE 2026, its flagship AI and customer experience conference taking place October 7-8, […]
Yeastar Launches NovoOne, an AI-native Multi-tenant Communications Platform for Service Providers
Yeastar, a global leader in Unified Communications solutions, announced the official launch of NovoOne, an AI-native, carrier-grade multi-tenant communications platform purpose-built for MSPs, ITSPs, telecom resellers, and carriers managing large and growing user bases. Today’s communication service providers face a trade-off: traditional carrier-grade platforms offer scale but often held back by fragmented components, slow R&D, […]
Iterable Gives Marketing Tech a Memory, Connecting Every Customer Interaction to the Next
Fall Product Release introduces native RCS, Nova Conversations, Integrations Hub, and new Agents that connect customer data, conversations, and intelligence in one continuous learning loop Iterable, the AI customer engagement platform, introduced a major expansion of its platform — including a native Integrations Hub, Nova Conversations, RCS messaging, new Nova Intelligence Agents, and more — […]