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News

6,491 articles covering the AdTech ecosystem

TV’s underrated role in driving influence and impact

Ad Age

TV as a medium has reimagined its role in influencing consumer behavior.

Mar 31, 2026Source

VC firm Adjacent marks anniversary with anime-inspired brand campaign

Ad Age

American Haiku and director Christian Stone craft a mythic story aimed at founders and startups.

Mar 31, 2026Source

Adjacent - Forever Exploring - 2m14s

Ad Age
Mar 31, 2026Source

Unilever food brands to join McCormick in a $44.8 billion deal

Ad Age

The deal leaves Unilever and its shareholders with 65% of the combined entity.

Mar 31, 2026Source

McDonald’s KPop Demon Hunters - Battle for the Fans - 30s

Ad Age
Mar 31, 2026Source

Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Break

Adweek

New Partnership Accelerator proactively addresses tensions and pressures before things go south

Mar 31, 2026Source

Verizon Casts Heated Rivalry’s Connor Storrie in Cabin Thriller Ad With a Twist Ending

Adweek

Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta.

Mar 31, 2026Source

Building an AI competitive edge through strategy and governance

MarTech

AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes. The post Building an AI competitive edge through strategy and governance appeared first on MarTech.

Mar 31, 2026Source

Why digital audio is a must-have for your retail media plan

MarTech

Digital audio is no longer a niche channel. Learn how streaming audio fits into media buying, from incremental reach to measurable performance. The post Why digital audio is a must-have for your retail media plan appeared first on MarTech.

Mar 31, 2026Source

Hightouch streamlines the ad ecosystem with data partnerships

MarTech

Hightouch wants to cut out the middlemen and simplify the digital ad ecosystem by integrating data onboarding with the CDP. The post Hightouch streamlines the ad ecosystem with data partnerships appeared first on MarTech.

Mar 31, 2026Source

Bell Integration Wins NICE’s Implementation Partner of the Year for CX Innovation and AI-Led Transformation

MarTech Series

This award reinforces Bell as a key enabler of AI-powered customer experience on NICE CXone. Bell Integration has been awarded Implementation Partner of the Year by NICE, recognising exceptional contributions to expanding the global adoption of CXone Mpower, NICE’s AI-driven customer service platform. This collaboration brings together two industry innovators to accelerate the adoption of […]

Mar 31, 2026Source

Cuentas, Launches World Mobile Media Group, a Next-Generation Decentralized Media Platform Integrating Content, Connectivity, and Creator Ownership

MarTech Series

Cuentas, a leading integrated communications, entertainment, and lifestyle platform company, announced that its 51%-owned subsidiary, World Mobile Media Group (WMMG), is launching a next-generation decentralized media platform designed to transform how content is created, distributed, and monetized. WMMG introduces a mobile-first, decentralized entertainment ecosystem that combines premium content, global distribution, and direct-to-consumer monetization. The platform […]

Mar 31, 2026Source

NetSuite Extends Commitment to Helping Businesses Use AI Their Way

MarTech Series

Latest additions to NetSuite AI Connector Service help popular AI assistants understand NetSuite’s data, permissions, and workflows while also expanding access to NetSuite and third-party data Customers can now bring familiar NetSuite user experiences directly into their own AI assistants Oracle NetSuite, the #1 AI cloud ERP, announced the latest additions to NetSuite AI Connector […]

Mar 31, 2026Source

Designkit Launches E-Commerce Design Platform to Streamline Product Visuals for Global Sellers

MarTech Series

Designkit announced the global availability of its comprehensive e-commerce design platform, driven by a single core mission: to make every product image look ready to sell. High-quality visuals are essential for conversion in digital retail, yet traditional product photography creates significant bottlenecks due to high studio costs and lengthy production timelines. Designkit addresses this directly, helping […]

Mar 31, 2026Source

New Research Finds Earned Media Accounts for 25% of All Large Language Model Citations

MarTech Series

Muck Rack’s Generative Pulse Report Underscores Why Strategic, Thought Leadership-Driven PR Has Never Been More Consequential A December 2025 research report from Muck Rack’s Generative Pulse platform found that journalistic and earned media sources account for nearly 25% of all citations generated by large language models, with non-paid media sources collectively representing approximately 94% of all AI-cited […]

Mar 31, 2026Source

Doba Launches Unified AI Platform to Consolidate Every Dropshipping Automation Tool in One Place

MarTech Series

Doba Pilot introduces natural language-driven eCommerce operations, enabling sellers to build, source, list, and fulfill orders through a single AI-powered interface Doba, a dropshipping platform that has served more than 3.2 million sellers worldwide, has launched the beta of Doba Pilot, a unified AI system designed to bring every core dropshipping function into one interface. […]

Mar 31, 2026Source

Frivolous Spending is Out, Cocooning is Back – UK Consumers are Clicking Less But Buying More

MarTech Series

Consumers in 2026 are investing in their home life and securing their future Home improvement, finance and insurance are booming, despite economic uncertainty The high-intent internet is here, as zero-click kicks in across all channels Analysis of a giant cache of nearly 70 million email marketing messages reveals how consumer behaviour has shifted dramatically from discovery […]

Mar 31, 2026Source

GetVocal Introduces Control Center to Help Enterprises Scale AI Across 90 Percent Plus of Customer Conversations

MarTech Series

New governance layer enables human-in-the-loop operations, allowing AI to handle customer interactions while humans stay in control of critical decisions GetVocal, Europe’s leading provider of conversational AI agents for enterprise customer support, announced the launch of its Control Center, a human-AI operations interface designed to help enterprises scale customer experience (CX) automation while maintaining trust, […]

Mar 31, 2026Source

MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable, Privacy-Centric Audience Solutions

MarTech Series

Collaboration enables marketers to harness trusted consumer insights from MRI-Simmons and NIQ for privacy-first contextual activation MRI-Simmons, a joint venture majority‑owned by NIQ, is a leading provider of consumer insights and advanced advertising solutions, and NIQ , a leading consumer intelligence company, announced that they have joined Comscore’s Data Partner Network, a new initiative that […]

Mar 31, 2026Source

Keymakr Launches New LLM Suite with Agent Training Data Solutions and Tools to Support the Next Generation of AI Systems

MarTech Series

A new suite of tools and services address need for high-quality domain-specific datasets and human feedback pipelines Keymakr, a global provider of high-quality AI training data solutions, announces a new suite of tools and services focused on data for Large Language Model (LLM) agents and agentic AI systems. Offering our domain expertise with structured data […]

Mar 31, 2026Source

Albertsons on its ChatGPT ads test and push for retail media transparency

Marketing Dive

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

Mar 31, 2026Source

WordPress Delays Release Of Version 7.0 To Focus On Stability via @sejournal, @martinibuster

Search Engine Journal

Delay in release of WordPress 7.0 stems from concerns over the real-time collaboration feature. The focus is on targeting "extreme stability." The post WordPress Delays Release Of Version 7.0 To Focus On Stability appeared first on Search Engine Journal.

Mar 31, 2026Source

School Reports 2026: The most-read creative shops

Campaign

Which creative agencies are readers most interested in this year?

Mar 31, 2026Source

DFS hosts nationwide sofa challenge for Britain’s Got Talent

Campaign

N2O created the experience.

Mar 31, 2026Source
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