News
11,573 articles covering the AdTech ecosystem
New Relic Celebrates Strategic Partnership with Microsoft at Build 2026
Observability leader grew customer committed bookings through Microsoft Marketplace transactions by double digits over recent 12 months Collaborative innovations empower development, ITOps, DevOps, SRE and platform engineering teams to automate incident resolution to reduce MTTR and boost productivity New Relic, the Intelligent Observability Company, is at Microsoft Build 2026 this week to showcase innovations from its longstanding […]
Immuta Launches New Agentic Data Access Capabilities on Snowflake AI Data Cloud
New integrations, powered by Snowflake, help joint customers govern AI agent access, provision data at machine speed, and unlock natural language compliance insights across the Snowflake AI Data Cloud Immuta, the Data Provisioning Company, announced at Snowflake’s annual user conference, Snowflake Summit 26, the launch of three new capabilities on the Snowflake AI Data Cloud. […]
Semarchy Launches Snowflake Connected App for Governed Data Products and Enterprise AI
Semarchy, a recognized leader in master data management (MDM) solutions and a Select Snowflake partner, announced the Semarchy Data Platform (SDP) Connected App at Snowflake Summit 26, the annual user conference by Snowflake, the AI Data Cloud company. The offering will be available through the Snowflake Marketplace, enabling customers to simplify procurement and apply Snowflake Marketplace Capacity […]
AdPlus Claims adplus.com and adplus.ai as Platform Nears 400 Users and Surpasses 750 Campaigns
Boston startup doubles its user base in weeks after going public, secures its brand domain, and keeps building AdPlus, the AI-powered cross-channel ad platform built for SMBs and in-house marketing teams, today announced it has secured the adplus.com domain. The company is approaching 400 registered users who’ve collectively built more than 750 campaigns and generated […]
Matia Launches on Snowflake Marketplace, Bringing Unified Data Operations to the AI Data Cloud
Matia, the unified data operations platform, announced at Snowflake Summit 26 it has launched on Snowflake Marketplace, giving joint customers a faster path to deploying Matia’s ETL, reverse ETL, observability, and catalog capabilities directly alongside their Snowflake AI Data Cloud environment. The listing makes it simpler than ever for customers to discover, evaluate, and adopt Matia as […]
Market Logic Network Develops Business Knowledge Systems for AI-Ready Operations
Company helps businesses organize internal knowledge, workflows, CRM data, and operational processes into structured systems that support smarter AI adoption Market Logic Network LLC, announced the development of Business Knowledge Systems designed to help companies organize internal information, workflows, documents, customer data, and operating procedures for more effective AI-ready operations. Our role is to help […]
CoSchedule Launches Smart Editor: An AI-Powered Writing and Editing Workspace For Marketers
CoSchedule unveils Smart Editor, combining collaborative editing and AI assistance to accelerate content creation and marketing execution. CoSchedule today announced the launch of Smart Editor, a modern AI-powered editing workspace built specifically for marketing teams. Smart Editor combines collaborative document editing with AI assistance directly inside CoSchedule’s marketing calendar and project workflows. Teams can move […]
Google Tests Dedicated AI Search Reports In Search Console via @sejournal, @MattGSouthern
Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites. The post Google Tests Dedicated AI Search Reports In Search Console appeared first on Search Engine Journal.
Is the World Cup a bigger opportunity for brands than Christmas?
Campaign asks adland whether the upcoming football tournament offers more opportunities for brands than the festive period.
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.
Tariffs forced Temu to slash its U.S. ad spend on nearly every platform
The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.
Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.
The case for and against publishers buying paid traffic
For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.
Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.
Why brands are running to Strava
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.
Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3
Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory on owned-and-operated properties, The Information reports. Over the past year, Amazon contracted two outside partners to sell ads on Twitch and has reached out to […] The post Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3 appeared first on AdExchanger.
How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation
Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing […] The post How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation appeared first on AdExchanger.
Outcome-Based Optimization Is the Key to Unlocking CTV’s Full Potential
The connected TV advertising market is hurtling toward $30 billion, but the real opportunity doesn’t lay in scale alone – it’s in proving that ads actually work. That’s the thesis driving FreeWheel’s recent partnerships with Stagwell and Walmart Connect, both of which prioritize what the industry calls “outcome-based optimization” – the ability to tie advertising […]
Marketers are Drowning in Choices, Noise and AI Agents: Criteo’s Ed Dinichert
MIAMI – At the POSSIBLE conference, marketers arrived looking for clarity. Instead, they found another 47 measurement frameworks, 112 AI startups and at least three people claiming they had finally solved incrementality. For Ed Dinichert, chief customer officer at Criteo, that chaos is precisely the point. In an interview with Beet.TV contributor David Kaplan, Dinichert […]
Target’s ‘food-forward’ strategy includes supply chain improvements, too
The retailer’s newest and largest food facility to date replenishes the nearly 130 stores it serves up to two days faster than before.
How 5 super regional c-store chains are reshaping the competitive landscape
Companies like Wawa, QuikTrip and Sheetz are pushing aggressively into new states and ramping up their foodservice offerings.
How grocers are polishing their loyalty strategies
Food retailers are refining programs as they strive to better cater to shoppers amid intensifying competition and heightened concerns about rising prices.
Mass retailers draw level with supermarkets as primary grocery destinations
People have become just as likely to cite a retailer like Walmart or Target as a supermarket when asked where they spend most of their food budget, according to data from FMI.
Amazon reveals Prime Day dates
The e-commerce company moved the event to June, and is encouraging shoppers to use its Alexa for Shopping AI tech.