News
16,155 articles covering the AdTech ecosystem
Calvin Klein’s CMO on gaming the algorithm and pursuing an entertainment mentality
Global Chief Marketing Officer Jonathan Bottomley discusses how provocative campaigns such as the recent Dakota Johnson work drives growth for the brand.
What CMOs must do as AI democratizes marketing performance
As AI makes execution a commodity, marketing’s lasting advantage depends on human judgment, imagination and relentless learning.
Meta and Google’s AI can create ads without asking—how to guard against rogue agents
Settings in Meta’s ad platform allow for automated adjustments.
‘It can’t get any worse’—Ad Age’s first Confidence Index finds weak industry sentiment
Nearly six in 10 respondents expect industry conditions to worsen over the next six months.
How CarMax helped turn Gotham FC into a box-office draw
The retailer’s sponsorship goes beyond jersey exposure, funding marketing, fan access and creative programs designed to grow together.
Higgsfield Names Mariam Asmar as First Enterprise Marketing Exec
The $1.3 billion startup named the former Braze and McCann exec to the newly created role
Walmart and Amazon Are Battling for Streaming TV Budgets. Here’s How Their Offerings Break Down
With Vibe.co and Vizio, Walmart is chasing the omnichannel playbook Amazon pioneered.
LoopMe Strengthens Board and Data Advisory Leadership to Support AI Innovation, Product Development and Growth
Expanded expertise is announced alongside the latest product updates, designed to improve customer experience and drive campaign performance LoopMe, the global leader in brand performance, has announced the appointment of Penry Price to its Board and Christina Beaumier to its Data Advisory Board, alongside new progress on its Chartboost Direct platform. Building on more than […]
Beyond Satisfaction: How Brands Can Unlock Hidden Value in Their Martech Stack
Acxiom research shows Adobe CX Enterprise investments deliver results; connected data, strategic roadmaps, and expert partners will unlock next-level AI capabilities Acxiom®, the connected data and technology foundation for the world’s leading brands, announced the findings from new proprietary research examining the value realization of martech investments among senior leaders at large U.S. organizations currently […]
Broadvoice Launches GoContact Integration for Microsoft Dynamics 365
New integration embeds Broadvoice’s contact center platform inside Dynamics 365, giving agents calls, outcomes, and customer records in one workspace. Broadvoice, a global provider of AI-powered customer experience and business communications solutions,announced GoContact for Microsoft Dynamics 365 is now available on Microsoft Marketplace. The offering expands Broadvoice’s presence within the Dynamics 365 ecosystem and lets […]
Airbyte Agentic Data Platform Delivers Team Workspaces, Enables Agents to Create and Update HubSpot
Provides finite controls over user access and data governance, lets agents take action not just retrieve information Airbyte, creator of the open data movement platform, announced major updates to its Airbyte Agents platform, introducing a workspaces feature that provides organizations with governance for organizing users, data connectors, and AI agents. The update also includes expanded […]
Netcore is now Netcore.ai, focuses on agentic marketing to share accountability for customer growth
The rebrand signals a structural shift: from software vendor to AI-native outcome partner, backed by seven autonomous agents and a human co-ownership model Netcore Cloud, a global leader in MarTech, Customer Engagement, CPaaS, Email Marketing & Product discovery, today announced its rebrand to Netcore.ai, marking the company’s formal transition to an agentic marketing platform. The […]
ETP Group Announces Thailand Market Expansion at AWS AI-Powered Retail Day 2026
Exclusive AWS Partner to showcase AI-powered unified commerce solutions through executive engagements with Thailand’s retail leaders ETP Group, Asia’s leading unified commerce solutions provider, today announced its participation as an Exclusive Sponsorship Booth Partner at AWS AI-Powered Retail: From Vision to Action, taking place on August 4, 2026, at The Athenee Hotel, Bangkok. Hosted by Amazon […]
ETP Group to Showcase AI-Powered Unified Commerce Solutions at the National Retail Conference and Expo 2026 in Manila
Chairman & CEO Naresh Ahuja to deliver keynote on frictionless retail; live demos of ETP Unify, Ordazzle, and BIR-accredited retail technology at Booth 67 ETP Group, a leading unified commerce retail technology provider in the Asia-Pacific region, today announced its participation as a Platinum Sponsor at the National Retail Conference and Expo 2026 (NRCE 2026). […]
Scrums.com Backs Open Models and Open Weights for Global Enterprise AI
Scrums.com, the Software Engineering Orchestration Platform signs support for open AI models and the Open Weights Letter published by Nvidia and Microsoft Scrums.com, the AI Software Engineering Orchestration Platform signs support for open models and the Open Weights Letter published by Nvidia and Microsoft which already has approximately 140+ signatories, including Meta, Google, Hugging Face, […]
ECGrid Makes Its B2B Communications Network AI Conversational with MCP Support
New capability turns live network questions into instant, interactive answers inside the AI assistants customers and partners already use Loren Data Corp. today announced that ECGrid customers and partners can now interact with their B2B communications directly in their AI assistants , including Claude and ChatGPT. Questions such as “How many Purchase Orders arrived since […]
Tells.co Launches Developer Hub for CRM and SaaS Teams Adding SMS
New guides map how CRM and SaaS platforms integrate SMS, RCS, voice, webhooks, and number intelligence through one REST surface. Tells.co, a business messaging platform for United States and Canada programs, today opened a developer integration hub for CRM and SaaS teams that need to add messaging to software they already built. Product teams do […]
Google’s Illyes Unsure On Shifting unavailable_after Dates via @sejournal, @MattGSouthern
Google's Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read. The post Google’s Illyes Unsure On Shifting unavailable_after Dates appeared first on Search Engine Journal.
WPP 650: Structure of UK government media account revealed
Bespoke government team brings together more than 200 people to handle £1.5bn account.
AI Personalised Campaign by Azerion & Digitas: 70% of Listeners Act on Wella’s Nioxin Audio Ads
Wella’s audio advertising campaign for Nioxin Pro Clinical has significantly boosted the product line, which tackles hair thinning and promotes scalp health. Delivered by omnichannel advertising platform Azerion and media agency Digitas, the ads used AI-generated personalised dynamic creatives to [...] The post AI Personalised Campaign by Azerion & Digitas: 70% of Listeners Act on Wella’s Nioxin Audio Ads appeared first on ExchangeWire.com.
Digest: Digital publisher revenues fall 4.55%; Shein swings to $99m quarterly loss
In today’s Digest, we cover digital publisher revenues falling 4.55% in Q1 2026 as AI disruption bites, Shein swinging to a US$99m quarterly loss ahead of its Hong Kong IPO, and Amazon Ads and Octave striking a deal to bring [...] The post Digest: Digital publisher revenues fall 4.55%; Shein swings to $99m quarterly loss appeared first on ExchangeWire.com.
Allegiance names new president and COO
The grocery co-op promoted Samer Rahman, who has worked at the company for more than a dozen years, to the top roles.
AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds
Find out how AI accurately describes brands but struggles with visibility. Explore Victorious' findings in this insightful report. The post AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds appeared first on Search Engine Journal.
The Hardest KPI In Advertising
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. Jablonowski is the CEO of DSPolitical, a political ad platform specifically for Democrats and progressive causes that describes itself as […] The post The Hardest KPI In Advertising appeared first on AdExchanger.