How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation

Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing […] The post How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation appeared first on AdExchanger.