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16,166 articles covering the AdTech ecosystem
ETP Group to Showcase AI-Powered Unified Commerce Solutions at the National Retail Conference and Expo 2026 in Manila
Chairman & CEO Naresh Ahuja to deliver keynote on frictionless retail; live demos of ETP Unify, Ordazzle, and BIR-accredited retail technology at Booth 67 ETP Group, a leading unified commerce retail technology provider in the Asia-Pacific region, today announced its participation as a Platinum Sponsor at the National Retail Conference and Expo 2026 (NRCE 2026). […]
Scrums.com Backs Open Models and Open Weights for Global Enterprise AI
Scrums.com, the Software Engineering Orchestration Platform signs support for open AI models and the Open Weights Letter published by Nvidia and Microsoft Scrums.com, the AI Software Engineering Orchestration Platform signs support for open models and the Open Weights Letter published by Nvidia and Microsoft which already has approximately 140+ signatories, including Meta, Google, Hugging Face, […]
ECGrid Makes Its B2B Communications Network AI Conversational with MCP Support
New capability turns live network questions into instant, interactive answers inside the AI assistants customers and partners already use Loren Data Corp. today announced that ECGrid customers and partners can now interact with their B2B communications directly in their AI assistants , including Claude and ChatGPT. Questions such as “How many Purchase Orders arrived since […]
Tells.co Launches Developer Hub for CRM and SaaS Teams Adding SMS
New guides map how CRM and SaaS platforms integrate SMS, RCS, voice, webhooks, and number intelligence through one REST surface. Tells.co, a business messaging platform for United States and Canada programs, today opened a developer integration hub for CRM and SaaS teams that need to add messaging to software they already built. Product teams do […]
Google’s Illyes Unsure On Shifting unavailable_after Dates via @sejournal, @MattGSouthern
Google's Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read. The post Google’s Illyes Unsure On Shifting unavailable_after Dates appeared first on Search Engine Journal.
WPP 650: Structure of UK government media account revealed
Bespoke government team brings together more than 200 people to handle £1.5bn account.
AI Personalised Campaign by Azerion & Digitas: 70% of Listeners Act on Wella’s Nioxin Audio Ads
Wella’s audio advertising campaign for Nioxin Pro Clinical has significantly boosted the product line, which tackles hair thinning and promotes scalp health. Delivered by omnichannel advertising platform Azerion and media agency Digitas, the ads used AI-generated personalised dynamic creatives to [...] The post AI Personalised Campaign by Azerion & Digitas: 70% of Listeners Act on Wella’s Nioxin Audio Ads appeared first on ExchangeWire.com.
Digest: Digital publisher revenues fall 4.55%; Shein swings to $99m quarterly loss
In today’s Digest, we cover digital publisher revenues falling 4.55% in Q1 2026 as AI disruption bites, Shein swinging to a US$99m quarterly loss ahead of its Hong Kong IPO, and Amazon Ads and Octave striking a deal to bring [...] The post Digest: Digital publisher revenues fall 4.55%; Shein swings to $99m quarterly loss appeared first on ExchangeWire.com.
Allegiance names new president and COO
The grocery co-op promoted Samer Rahman, who has worked at the company for more than a dozen years, to the top roles.
AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds
Find out how AI accurately describes brands but struggles with visibility. Explore Victorious' findings in this insightful report. The post AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds appeared first on Search Engine Journal.
The Hardest KPI In Advertising
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. Jablonowski is the CEO of DSPolitical, a political ad platform specifically for Democrats and progressive causes that describes itself as […] The post The Hardest KPI In Advertising appeared first on AdExchanger.
There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change appeared first on AdExchanger.
Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
The Sheep That Bit Back; Apple’s Buying The Cheap Soap
Through The Lookalike Glass Eyewear company Blacksheep made a name for itself by asserting that the eyewear industry is predatory with unfairly marked-up prices. Now, it’s arguing that Google does the same. Last month, the “Today” show aired a segment that compared Blacksheep’s $8 prescription glasses to high-end pairs surpassing $350. Search traffic skyrocketed. But […] The post The Sheep That Bit Back; Apple’s Buying The Cheap Soap appeared first on AdExchanger.
Google On SEO Impact Of URLs Injected Into HTML By CMS Platforms via @sejournal, @martinibuster
Google's John Mueller explains the SEO impact of random URLs injected into web pages by CMS platforms. The post Google On SEO Impact Of URLs Injected Into HTML By CMS Platforms appeared first on Search Engine Journal.
Programmatic DOOH: Why Chinese Brands are Conquering Global Screens
Jean-Christophe Conti, CEO at VIOOH, looks at the rise of programmatic DOOH in China - and how the region is making the most of the format… The post Programmatic DOOH: Why Chinese Brands are Conquering Global Screens appeared first on ExchangeWire.com.
Omnicom Tops 6% Organic Growth in Q2 as John Wren Hits $69.3M Payout Target
The holdco inked new client deals in Q2 with Adidas, IBM, and Subway.
OpenAI introduces suite of performance upgrades for ChatGPT Ads
The new features across campaign optimisation and measurement may see ChatGPT Ads competing more directly with the likes of Google and Meta in the near future.
Retail Media’s Goal is Effortless Shopping, Not Just More Ad Inventory: Mirakl’s Hallock
CANNES, France — Shouldn’t the ideal shopping experience should feel effortless? That’s the vision driving the next phase of retail media, according to one industry executive who argues the channel’s true measure of success isn’t impressions or clicks but whether it actually drives purchases. Commerce media has expanded far beyond a single touchpoint, now reaching […]
AI Opt-Out May Cost Sites A Google Top Stories Spot via @sejournal, @MattGSouthern
Google is putting Top Stories carousels inside AI Overviews, raising the stakes on its new AI opt-out setting in Search Console. The post AI Opt-Out May Cost Sites A Google Top Stories Spot appeared first on Search Engine Journal.
Equinox pulls AI ad after creators call out racist Asian stereotypes
Dozens of content creators accused the fitness chain of perpetuating racist stereotypes about Asian women.
Norah O’Donnell Named 60 Minutes Correspondent as New Talent Announced
Four other reporters were named to the CBS News program
AI Is Only as Smart as the Data You Feed It: Alliant’s Dave Taylor
CANNES, France – Artificial intelligence may be the hottest guest at every advertising conference, but Dave Taylor isn’t ready to hand it the keys just because it showed up wearing a shiny new algorithm. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, the chief product officer at Alliant argued […]