News
19,679 articles covering the AdTech ecosystem
Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV
Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product that connects advertisers to premium CTV inventory through more direct and cost-efficient paths. The expansion is now live […]
Snappy Kraken Launches Snappy AI, a Marketing Operations Coworker for Financial Advisors
New AI analyzes marketing activity and results to identify gaps and recommend next steps Snappy Kraken, the martech innovator dedicated to powering smarter, more efficient financial advisor marketing initiatives, announced the launch of Snappy AI, an AI marketing operations coworker designed to help financial advisors and their marketing teams analyze campaign results, identify gaps in […]
The micro-influencer era is here—brands need a new playbook
Micro-influencers bring authenticity and engagement, but keeping them invested requires more than commissions.
The mid-size marketing mindset reshapes risk, AI and culture
Mid-size marketers operate with speed, lean teams and sharper risk tolerance. Here’s what big brands can and can’t adopt, plus how AI and culture factor in.
Agency Brief—Rivian appoints media AOR, Publicis leads new business pack
This week, we’ve got the exclusive on Rivian appointing a new media agency of record, plus an update on today’s business landscape.
5 AI tools mid-size brands are using for marketing
Thanks to agentic AI, mid-size brands are able to effectively stretch their abilities to accomplish the remit of a much larger enterprise.
Mark Read’s next act—running an AI conference for marketers, agencies and startups
In an interview with Ad Age, Mark Read discusses the current holding company landscape, his new AI conference and whether he would launch a new agency.
PepsiCo’s ‘House of Brands’ campaign divides experts on who it actually serves
PepsiCo says it wants to strengthen the connection between its individual brands and the corporation. But do consumers care?
Ads of the Week: 9 Campaigns That Caught Our Eye, From Beats to Peloton
Chase, Peloton, Target, Beats, and more are behind the week’s most notable ads.
Dave & Buster’s Hires New Agencies to Get More People Into Its Locations
The brand appointed Gut for creative and Mediaplus to handle media buying.
Buying CTV In The WarnerMount World
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition. The post Buying CTV In The WarnerMount World appeared first on AdExchanger.
Omneky Brings the Premier Agentic Harness for Advertising and GTM to ChatGPT
One conversation can now run a brand’s growth program across every major ad channel, grounded in its own customer data Omneky, the premier agentic harness for advertising and go-to-market, announced that its plugin is live on the ChatGPT plugin marketplace. ChatGPT users can connect their Omneky account and put its AI Growth Agent to work […]
Eulerity Expands Agentic Workforce with New Performance Agents Built to Improve Local Marketing
As AI answers absorb organic traffic, new agents connect paid media, listings, reputation, creative and AI search visibility into one performance engine built for a market where brands are chosen, not ranked Eulerity, the AI-powered marketing operating system for multi-location and franchise brands, today announced the expansion of its Agentic Workforce. The new Performance Agents […]
Ecer.com Launches AI-Powered Mobile-First Ecosystem to Revolutionize Global B2B Cross-Border Trade
By integrating mobile technology, artificial intelligence, and immersive digital showcases, Ecer.com is breaking down time and space barriers to elevate global trade efficiency. Driven by the rapid evolution of mobile internet and artificial intelligence, global trade is undergoing a massive paradigm shift. Traditional offline communications and desktop-bound operations are rapidly giving way to a more […]
CallRadius Details Its Patent-Pending AI System for Google Local Services Ads as LSA Moves Into Performance Max
The system analyzes every account every two hours and classifies every lead. An experienced CallRadius manager reviews its findings and makes every change. CallRadius, a managed Google Local Services Ads (LSA) service based in Scottsdale, has released details of the patent-pending AI management system behind every account it runs, as Google moves Local Services Ads […]
askotter.ai Launches AI Agents That Run Small Business Websites by Text Message
Platform watches business data 24/7; AI agents handle SEO, AEO, GEO and PPC while owners manage everything by text message with an optional human in the loop. askotter.ai Launches AI Agents That Manage Small Business Websites From a Text Message Boston-area technology platform watches business data around the clock; owners manage SEO, ads, and site […]
80% of Professionals Have Collected Survey Data for Marketing Content That Never Got Published, Survey Finds
Flowerplot, the AI data storytelling platform, launches today to help marketers turn survey data into content, faster. Companies spend significant budget on survey research, but new data finds that most teams are blocked by data analysis. We built Flowerplot to close the gap between research and content. It empowers anyone to uncover insights, design visualizations, […]
AdPlayer.Pro Powers Video Advertising on DOOH Screens at Scale
AdPlayer.Pro reports the successful launch of its video ad player on physical DOOH screens across EMEA. AdPlayer.Pro, a global provider of SaaS video advertising technologies, has announced the strategic launch of its video ad player on Digital Out-of-Home screens across the EMEA region, offering screen network operators a unified solution for video content management, ad […]
Strengthening the Sell-Side Voice in Agentic Advertising: TeqBlaze Joins AgenticAdvertising.org
TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this year. TeqBlaze has been running a Sales Agent MVP, a free test environment open to [...] The post Strengthening the Sell-Side Voice in Agentic Advertising: TeqBlaze Joins AgenticAdvertising.org appeared first on ExchangeWire.com.
The Stack: AI Enters Everything
This week, AI pushed deeper into shopping and food delivery, while major deals and legal developments reshaped the media and ad tech landscape. In today’s MadTech Daily, we cover Citi entering advertising with a new ad business and IAB Europe [...] The post The Stack: AI Enters Everything appeared first on ExchangeWire.com.
Ando Launches Agent-Native Messaging Platform, Announces $20 Million Seed
Ando, a new messaging platform built for teams working alongside AI agents, announced $20 million in funding from Accel, Index Ventures and Emergence Capital. Ando is emerging from stealth after nearly a year of building a team messaging platform designed from the ground up for humans and AI agents to work together. Agents can participate […]
FADEL Launches BrandTracker to Discover Brands in Up-to-the-Minute Celebrity, Influencer and Event Imagery
New AI-powered PictureDesk capability goes beyond logos to recognize distinctive brand elements and products in editorial content readily available for licensing FADEL, a global leader in AI-powered brand compliance, licensing and content solutions, announced the launch of BrandTracker, a new AI-powered visual brand detection service within PictureDesk that helps brands discover where they are appearing […]
Omada Acquires EmpowerID to Close the AI Agent Security Gap
Omada doubles down on agent governance, helping organizations bring ungoverned AI agent identities under control Omada A/S (“Omada”), a global leader in Identity Governance and Administration (IGA), announced it has acquired EmpowerID, a pioneer in AI agent governance. The acquisition brings EmpowerID’s runtime agent governance capabilities into Omada, strengthening its ability to provide security controls […]
Eventide Communications Launches ImpactCX Recording and Intelligence Platform
Platform delivers 100% interaction capture, automated workflows and access to operational insights in UCaaS and CCaaS environments Eventide Communications announced the launch of ImpactCX, its unified communications intelligence platform for contact centers and employee collaboration. The platform brings compliance recording, automated quality management, conversation intelligence, AI-powered insights, employee training, screen recording, reporting and operational visibility […]