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Criteo is bringing itself into more direct competition with Amazon and Google.

Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little resemblance  to what he does today as CRO of The E.W. Scripps Company. Back then, TV meant “linear,” ad sales meant “traditional GRPs” and the buyers were almost exclusively large brands working through holding companies, he says on […] The post Why Scripps Is All In On Women’s Sports appeared first on AdExchanger.

Recognition acknowledges that “StackAdapt is favored for its low total cost of ownership and transparent pricing” StackAdapt, the leading AI advertising and orchestration platform, announced it has been named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026. The report evaluated top omnichannel advertising platforms across a comprehensive set of criteria across […]

Jumbula collaborates with Salesforce to integrate Tableau BI, delivering advanced analytics, real-time insights, and enhanced reporting for data-driven growth. Jumbula, a leading provider of online registration and management software, announced it is significantly expanding its use of Salesforce, a global leader in customer relationship management (CRM) solutions, to drive the next chapter of its business […]

Tata Communications redefined resilience for the global digital economy with the launch of IZO™ Data Centre* Dynamic Connectivity, a software-defined platform designed to transform how enterprises connect their Data Centres in an increasing AI driven and distributed world. In today’s digital economy, every enterprise depends on the ability to always be connected with an uninterrupted […]

Jen Jones, Chief Marketing Officer, Siteimprove discusses some of the trends that will reshape B2B SaaS marketing in 2026 in this MarTech Series interview: ______ Hi Jen, what are you most looking forward to as Siteimprove’s new CMO? I love a good scale story. High-growth companies give marketers the opportunity to tell meaningful stories about transformation and market shifts, […]

Learn how different LLMs impact conversions in your industry. Do not miss our expert panel webinar for practical advice. The post How To Identify Which LLM Is Actually Working For You [Webinar] appeared first on Search Engine Journal.

We spoke to Neda Lazic, The Coca-Cola Company, about becoming a Wires judge, and what excites her about the industry… The post “Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company appeared first on ExchangeWire.com.

Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. Developed for client INTERBEV, this video campaign targets [...] The post PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM appeared first on ExchangeWire.com.

In today’s Digest, we cover Claude’s paid user growth surging, AdGreen’s findings on how changes to  advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to [...] The post Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount–Skydance Vote appeared first on ExchangeWire.com.

As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.

Campaign's editorial team discuss this year's School Reports and what goes into a top score on The Campaign Podcast.

The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all, […] The post CIMM Is Out To Prove That All Media Isn’t Equal appeared first on AdExchanger.

CreatorIQ and Sprinklr are joining forces to bring creator intelligence, social media management, and paid amplification onto a single platform to try and solve a creator marketing problem.

The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product.

Last week's social media addiction rulings signal a fundamental shift: the platforms can now judged, not just on their content, but on how they are built and designed.

Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside AI-generated answers.

The Trade Desk is changing how it pays its 'identity partners' in a shakeup potentially worth 'tens of millions of dollars' a year.

Anthropularity Anthropic threw jabs at OpenAI with its Super Bowl ads; consumers guffawed. Anthropic refused Pentagon demands over use of its tech in programming autonomous weapons or in widespread surveillance of Americans, resulting in its being declared a national “Supply Chain Risk”; Americans rushed to download Claude. But as the dust settles, will Anthropic enjoy […] The post She’s So Anthro-popular; Junked Food appeared first on AdExchanger.

NEW YORK – At the IAB NewFronts 2026, Abbey Thomas of Anoki AI had a message that might make media buyers do a double take: thanks to a new partnership with Allen Media Group, advertising in news may no longer feel like a reputational gamble. Speaking with David Kaplan of Beet.TV, Thomas laid out how [...]

Adobe wants to find some hot new slogans and jingles that make PDFs seem cool, so it put Hasan Minhaj and Patty Guggenheim on the case. The two Hollywood stars portray the titular characters in The Marketers, a branded web series that just launched its "second season" on YouTube. I put "second season" in quotation marks because the first iteration of The Marketers was nothing more than a glorified commercial. In a 2025 ad, Minhaj and Guggenheim heard auditions from a diverse range of stars -- including Kristin Chenoweth, Chance the Rapper, and TikToker Leenda Dong -- who proposed theme songs for the Adobe Acrobat software. Visit Tubefilter for more great stories.

True crime content has exploded across platforms like YouTube and TikTok, becoming a dominating force in digital entertainment with videos, podcasts, posts, and more. As of 2024, a full 84% of the U.S. population consumes true crime content. But it’s always been a top genre. For as long as crimes have been committed, eager audiences […] Visit Tubefilter for more great stories.

Disney+ is heading into April with a packed lineup of premieres, returning favorites and major live sports. April kicks off with the premiere of “Dear Killer Nannies” and “Pizza Movie.” ESPN broadcasts events begin early, including the NCAA Women’s college basketball games, along with Men’s hockey. On the entertainment side, new and returning titles arrive […]

BBH London created the campaign.