News
16,166 articles covering the AdTech ecosystem
Gold Medal Figure Skater and Magic: The Gathering Superfan Amber Glenn on Her 100,000-Card Collection and What She’d Want in Her Own ‘Secret Lair’ Set
Figure skater Amber Glenn went viral during the Milano Cortina 2026 Winter Olympic Games, partly because she won a gold medal and partly because she outed herself as a huge fan of Hasbro’s popular tabletop card game Magic: The Gathering. On multiple occasions throughout the games’ TV coverage, the Team USA member was seen opening […]
Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’
The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.
The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call via @sejournal, @marie_haynes
Is Google still a search engine? Its Q2 2026 earnings call suggests the answer is changing, and website owners should plan accordingly. The post The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call appeared first on Search Engine Journal.
Watch the newest commercials from Burger King, The Economist, BetterSleep and more
Burger King serves up another in a series of updates on its ongoing revamp.
Experiential is Central to Cannes Lions’ Evolution
This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves how the festival has become something bigger than anyone originally imagined.
Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web via @sejournal, @slobodanmanic
Google's DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site's anti-bot defense against AI crawlers. The post Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web appeared first on Search Engine Journal.
Heavily AI-Flagged Pages Still Rank Across Google’s Top 10 via @sejournal, @MattGSouthern
Data ties higher AI detector scores to lower positions and to fewer pages in Google's index, though heavily flagged pages still rank in top 10. The post Heavily AI-Flagged Pages Still Rank Across Google’s Top 10 appeared first on Search Engine Journal.
Beyond the Console: Xbox Maps the Gaming Ad Ecosystem
Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.
Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
Fandom goes way beyond behavior and more insights for baseball’s top marketer.
‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency
Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes. Case in point: A major beverage company is conducting an independent audit of its digital media ads — including CTV and online video — that ran […]
Retail Media Knows What You Want Before Your Shopping Cart Does: Walmart Connect’s Brett Wein
CANNES, France – Retail media loves to brag about signals, identity and deterministic data. Brett Wein, vice president and head of food at Walmart Connect, has a simpler pitch: if someone buys groceries every week and starts lingering around mattress listings, that probably tells you something. Speaking with Beet.TV contributor David Kaplan at the Cannes […]
Rare Beauty draws inspiration from Greek mythology for global campaign
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.
Dollar General opens call for small business vendors
The discount retailer is inviting eligible businesses to explore potential partnership opportunities and access training and funding resources.
Inside Canada Goose’s journey to reconnect with nature
Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.
Brand licensing firm snaps up DTC intimates brand Cosabella
Crown Brands Group also acquired lingerie brand Hanky Panky late last year and aims to buy more companies, including in other categories.
Sephora names 12 beauty brands to accelerator cohort
Now in its 10th year, Sephora Accelerate aims to support the next generation of cosmetic, skin care, hair care and fragrance brands.
The Strongest Brands Don’t Copy Their Competitors
In crowded markets, it’s tempting to follow the strategies, messaging, and tactics of fast-growing competitors. But as AI increasingly influences how brands are discovered and recommended, sustainable growth belongs to organizations with a distinctive market position, clear differentiation, and expertise that competitors can’t easily replicate. Copycats may grow, but they rarely lead. When another brand […] The Strongest Brands Don’t Copy Their Competitors first appeared on Street Fight.
Magic: The Gathering Reveals New ‘The Hobbit’ Card Featuring Iconic J.R.R. Tolkien Character (EXCLUSIVE)
Magic: The Gathering will travel back to Middle-earth this month with the release of a new set of tabletop gaming cards based on J.R.R. Tolkien’s work. Variety has the exclusive first look at a card from the collection featuring a key character in the plot against the dragon Smaug. Releasing Aug. 14, “The Hobbit” set will […]
Popeyes spices up agency roster to deliver better brand consistency
Anomaly, which was credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.
Why Data Integrity Is The New Technical SEO: From Crawling To Trust via @sejournal, @alexmoss
Agentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner. The post Why Data Integrity Is The New Technical SEO: From Crawling To Trust appeared first on Search Engine Journal.
Mark Anthony Brands International appoints UM to global media account
Global brief covers the US, UK, Canada and Australia.
Campaign’s TV Advertising Summit confirms agenda and names speakers
First-release tickets are sold out, but second-release tickets are available until 7 August 2026.
Havas UK targeted by recruitment phishing scam
Havas UK group chief people officer says scams are "getting more and more sophisticated".
Diary of a Young Creative: melting biscuits, eating ice lollies for work and reactive content
A week in the life of creating social posts in the heatwave as well as joining run clubs that are more about talking.