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19,679 articles covering the AdTech ecosystem
FTC Seeks Public Comment on Whether to Update Rule on Impersonation of Government and Businesses to Address Platforms’ Role in Promoting Impersonation Scams
The Federal Trade Commission announced today that is considering whether to update its View Press Release
'Dutton Ranch,' 'The Pitt' Top Streaming Shows In Viewer Attention
Netflix had four of the top ten shows and posted the best overall results with six of the top 20 shows, followed by Apple TV with four.
My Digital Hero: Fraser Shaw Morris, Agency Partner, Xbox Media Solutions
Fraser Shaw Morris is Agency Partner at Xbox Media Solutions. In a slightly different approach to the normal My Digital Hero format, he pays tribute to his hero, the late Graeme Philipson. The post My Digital Hero: Fraser Shaw Morris, Agency Partner, Xbox Media Solutions appeared first on New Digital Age.
“The consumer is the only entity that knows the entire path to purchase” – Matt Bahr, CEO, Fairing
Fairing, a zero-party data measurement and attribution platform, recently announced the launch of Advanced Attribution, a new product that identifies the specific podcasts, TV placements, creators, and AI platforms driving a brand's sales. New Digital Age spoke with Matt Bahr, co-founder and CEO of Fairing, to find out more… The post “The consumer is the only entity that knows the entire path to purchase” – Matt Bahr, CEO, Fairing appeared first on New Digital Age.
My Other Life: Jennie Sheldon, PR Lead at Pinkstripe
My Other Life is a new NDA column that steps outside the day job. In each column, we ask someone from across the digital media space about the hobby, passion project or side hustle they pursue when they're not in the office. Because there's usually more to people in this industry than their job title suggests. This time, it's Jennie Sheldon of Pinkstripe The post My Other Life: Jennie Sheldon, PR Lead at Pinkstripe appeared first on New Digital Age.
Google Rolls Out September 2026 Spam Update Globally via @sejournal, @MattGSouthern
Google’s September 2026 spam update is rolling out worldwide and may take up to two weeks to complete. The post Google Rolls Out September 2026 Spam Update Globally appeared first on Search Engine Journal.
Patagonia Offers $100 Credit To Incentivize Voting
An estimated 11.2 million Americans who see the climate and environment as a top priority don't vote, according to a recent study.
ChatGPT: The New Ad Channel Nobody Can Read Yet
A ChatGPT campaign can look weak in platform reporting while generating signals of genuine demand elsewhere.
Amazon Opens Seller Tools To Anthropic Agent, Supports Ads
Amazon announced new tools for its sellers across the marketplace with a plugin, made available Wednesday, that will allow them to run their businesses from Anthropic Claude and "Amazon Quick" assistants.
Advertising Industry Stunned As Great Creative Actually Works
A new analysis from WARC finds a strong relationship between highly awarded creative work and advertising effectiveness.
Freshman Students Encounter A Different World In Sitcom Remake
Netflix positions a revival of the 1990s sitcom "A Different World" as a dramedy, but the show veers more toward drama than comedy.
Court Orders White House To Restore Press Passes
Judge Timothy Kelly, a Trump appointee, early Thursday issued an emergency order requiring the White House to immediately restore the press credentials of CNN, MS NOW and Politico.
Marketing Is Merciless, But Dentsu Anime Deal Is Also Very Beautiful
The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the primary contact for U.S. brand marketing tie-ins with multi-billion dollar franchises like "Attack on Titan," "Ghost in the Shell," and "Blue Lock."
WFA: Marketers Have Effectively Ditched Labor-Based Agency Comp
"Clients ultimately care about the quality, impact and performance of the work - not how many people or hours were required to produce it," says the World Federation of Advertisers' Laura Forcetti. "The growth of hybrid approaches also shows that no single model suits every discipline or assignment. The future of agency compensation is not paying for effort, it is rewarding valuable work, delivered effectively."
Most QSRs 'Effectively Absent' From AI-Generated Recommendations
Uberall study found a whopping 83% of restaurant locations are "entirely invisible" in AI-generated suggestions.
AI Accelerating Cognitive War
KYIV, UKRAINE -- I am writing from here, where as you might expect, war is front-and-center. Many of the conversations are about the rapidly-emerging concept of "Cognitive War." It's one quite familiar to the media industry, even if not by that name.
Gut Holds Onto Tim Horton’s Creative Account in Competitive Review
Gut has retained the Canadian creative account for Tim Hortons, the Canadian-based coffeehouse, ADWEEK has learned.
Doceree Honors Top Healthcare Leaders Innovating With AI
The healthcare marketing company hosted an awards evening to celebrate AI-driven advancements in the industry.
Best Buy Pitches Itself as a Media Production Company With Studios and Influencers
The retailer is creating short-form video and other assets for advertisers.
How marketers are innovating in the age of intelligence
As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes clear. “Early in my career, I worked with companies building websites when Netscape was new, e-commerce was unproven and the […]
Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check
The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits that have long been decried in programmatic display advertising – namely, the temptation to cram in as many placements as […] The post Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check appeared first on AdExchanger.
Spain: Movistar and Orange renew pay-TV war
Orange Spain is strengthening its television proposition as it seeks to challenge Movistar Plus for Spain’s high-value pay-TV and convergent customers, with football remaining at the centre of the battle between the country’s two largest premium TV operators. The strategy comes as the former MasOrange adopts the Orange España corporate identity following Orange Group’s acquisition […]
French consumer group criticises Disney+ over streaming disruption
French consumer rights protection organisation, Que Choisir, has sent Disney a formal notice criticising the media giant’s behaviour regarding the pricing and features of its Disney+ streaming service in the country, and demanding it change. The move comes after Disney+ has cut off services such as 4K and HDR streaming to its customers as the […]
White House defies judge on media ban
The Trump administration must restore press credentials to CNN, Politico and MS NOW, a federal judge has ruled, delivering a rebuke to the president’s efforts to ban the outlets from the White House grounds. But according to Reuters, several hours later the organisations were still being barred. US District Judge Timothy Kelly, a Trump appointee, […]