“The consumer is the only entity that knows the entire path to purchase” – Matt Bahr, CEO, Fairing

Fairing, a zero-party data measurement and attribution platform, recently announced the launch of Advanced Attribution, a new product that identifies the specific podcasts, TV placements, creators, and AI platforms driving a brand's sales. New Digital Age spoke with Matt Bahr, co-founder and CEO of Fairing, to find out more… The post “The consumer is the only entity that knows the entire path to purchase” – Matt Bahr, CEO, Fairing appeared first on New Digital Age.

Last updated Sep 24, 2026 by ATDb automated enrichment