Home Services Marketing Is Moving Beyond Search

Home services marketing has traditionally been built around capturing consumers when a local need turns into a search. Scorpion brought together OpenAI, TikTok, ServiceTitan and others to reflect on how that acquisition model is expanding as AI discovery, short-form video and operational data reshape the path from awareness to booked job. For home services brands, […] Home Services Marketing Is Moving Beyond Search first appeared on Street Fight.

Last updated Sep 24, 2026 by ATDb automated enrichment