Research: Brits among least likely to hand data to AI

As businesses race to roll out AI assistants and agents, esearch from Usercentrics reveals a blind spot behind consumer adoption: some of the access being granted to AI is coming from people who are uncomfortable giving it. Globally, just 7 per cent of consumers are fully comfortable granting AI access to their data without conditions, while 16 […]

Last updated Sep 29, 2026 by ATDb automated enrichment