“It Won’t Be a Human in the Loop. It’ll Be Another AI Agent.”: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

PubMatic CEO Rajeev Goel discusses ad tech complexity, and how agentic buying could change who holds power in programmatic… The post “It Won’t Be a Human in the Loop. It’ll Be Another AI Agent.”: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers appeared first on ExchangeWire.com.

Last updated Sep 29, 2026 by ATDb automated enrichment