Report: CTV accounts for 53% of ad views across Europe

Connected TV (CTV) now accounts for 53 per cent of premium video ad views in Europe, while total programmatic ad views across the region grew 44 per cent year over year (YoY) in the first half of 2026, according to the latest Video Monetisation Report from FreeWheel, a Comcast company. The biannual report reveals continued […]

Last updated Sep 29, 2026 by ATDb automated enrichment