Amazon Ads And The Amazon DSP Get An Agentic Rebrand

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, the product name “Amazon DSP” has been replaced by a new product dubbed DVA (for “display, video and audio”). On […] The post Amazon Ads And The Amazon DSP Get An Agentic Rebrand appeared first on AdExchanger.

Last updated Sep 29, 2026 by ATDb automated enrichment