Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience and new AI optimization tools for branding and performance campaigns. To mark the point, the Amazon Ads console itself is […] The post Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls appeared first on AdExchanger.

Last updated Sep 29, 2026 by ATDb automated enrichment