Clips, Context, and Creator Access: How Jomboy is Building the Next Generation of Baseball Fans

Forget the three-hour game. For a growing slice of sports fans, fandom now begins with a 90-second clip on TikTok, a breakdown video on YouTube, or a podcast snippet shared between friends. That shift is the business model Brett Joss is betting on. Joss, who runs sponsorship sales at Jomboy Media, argues that creator-led companies […]

Last updated Sep 29, 2026 by ATDb automated enrichment