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Dentsu, led by its Carat media agency, had retained the mammoth Microsoft media account in 2018.

Eater and Tasty are the latest publishers looking to capitalize on a growing appetite for food and dining brands.

Last year, YouTube used its annual Brandcast presentation to share big stats and promote big stars. This May, Brandcast attendees can expect more of the same. On May 13, YouTube will bring its pitch to advertisers back to Lincoln Center. As in previous years, the 2026 edition of Brandcast will be a star-studded affair that will position YouTube as a viable competitor to traditional TV networks. YouTube's 2022 decision to move its Brandcast to coincide with the TV industry's upfronts season signaled the platform's attempt to take on traditional entertainment companies and their ad networks. Visit Tubefilter for more great stories.

Music consumption is fractured across multiple social media hubs. Streaming services like Spotify and Apple Music lead the way in terms of listening traffic, TikTok brands itself as a driver of pop music culture, and YouTube offers unbeatable reach thanks to formats like Shorts. What about Instagram? The Meta-owned app has a unique relationship with music fans, and a fresh set of data explains what that connection looks like. According to a study conducted by Meta and Luminate, Instagram is the go-to platform for so-called "superfans," whose combination of passionate consumption and disposable income makes them a powerful audience. Visit Tubefilter for more great stories.

SAN JUAN, Puerto Rico — Companies that focus artificial intelligence implementation with an eye toward business growth, rather than expense reduction, will outpace competitors. The view is that AI’s transformative power should drive real outcomes that matter to brands rather than operational efficiency alone. But getting brands to accept that remains a challenge. “Who’s going [...]

In this ever-fragmented media landscape, advertisers are forced to visit numerous destinations to find audience segments, while integrated ecosystems provide unified access that functions like an “easy button for connected TV.” “Fragmentation makes buying audiences hard. You have to go to a bunch of different places to find a little piece of the audience that [...]

Mon Dieu! A free-ranging robotic Olaf, the lovable snowman character from Walt Disney Animation Studios’ “Frozen” movie franchise, evidently suffered a… brain freeze this week. In a video that has gone viral, the Olaf robot at Disneyland Paris is seen speaking to parkgoers before it freezes up — in midsentence — and then collapses backward, […]

Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.

David Mogensen had overseen marketing for Uber and Uber Eats across more than 70 countries.

S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.

AI and ML have a number of uses in digital advertising, some of which fly under the radar. The post The agentic web meets the digital ad ecosystem appeared first on MarTech.

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how […] The post Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement appeared first on AdExchanger.

The appointment of Alexis Josephs comes as the company focuses on growing its suite of services for retailers and suppliers.

The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

CEO Elliot Hill said the company is not satisfied on a Q3 earnings call, but he’s confident in the direction and leadership provided extra forward guidance.

Ada CX, Qure.ai, and TensorWave join growing portfolio of AI brands; firm debuts new tool that benchmarks how brands show up across AI platforms PAN, a global, integrated, data-driven PR and marketing agency for B2B tech and healthcare brands, announced a wave of new client wins and the launch of a proprietary AI Optimization tool […]

Truelist releases 20+ free, open-source SDKs and framework integrations for email validation — Node, Python, React, Next.js, Laravel, and more. Truelist, the email verification platform known for its unlimited email validation at a fixed monthly cost, today announced the launch of a comprehensive suite of free, open-source developer tools designed to make email validation first-class […]

A great PR campaign can make or break the future of a restaurant location. But in the case of multi-location restaurant brands, this requires strong collaboration between local or franchise leadership and the overall brand to ensure a consistent, coordinated effort. The unique challenges of restaurant PR Running a PR campaign for a restaurant is […] Why Restaurant PR Matters for Local Growth first appeared on Street Fight.

CreateAI CEO Cheng Lu is unequivocal about his company’s approach to AI. “We will always respect IP, copyrights and the role of human artists,” he says. “At CreateAI, we’re not developing or training underlying models. We’re more of a user of tools and models.” CreateAI, a digital interactive entertainment company with offices in China, U.S., […]

Pringlelina, a female counterpart to Carpenter’s Pringleleo, is “all that and a can of crisps.”