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Nike and Adidas take their rivalry to the World Cup. Who will win?
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.
Media spend on customer acquisition accelerates amid rush to AI: Gartner
AI readiness may be falling short as a focus remains on short-term optimization and results.
Optimus Prime will take your call: Hasbro leans into AI-driven licensing
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.
How To Build A Growth Marketing Team On A Startup Budget
What does a growth marketing team actually cost to build right in 2026? The answer depends entirely on who you hire first. The post How To Build A Growth Marketing Team On A Startup Budget appeared first on Search Engine Journal.
The AI Convergence Problem
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out? The post The AI Convergence Problem appeared first on Search Engine Journal.
The Complete Guide To Local SEO For Multiple Locations via @sejournal, @TaylorDanRW
Modern local SEO strategies for multi-location businesses, covering entity clustering, AI optimization, and advanced Google Business Profile management techniques. The post The Complete Guide To Local SEO For Multiple Locations appeared first on Search Engine Journal.
Web Push Advertising 2026: Market Trends, Challenges & Opportunities via @sejournal, @rollerads
Find out how to optimize your push advertising strategy with insights on Web Push notifications and engagement in 2026. The post Web Push Advertising 2026: Market Trends, Challenges & Opportunities appeared first on Search Engine Journal.
Reddit Gained Top Positions In Every Niche After May Core Update via @sejournal, @MattGSouthern
SE Ranking found Reddit gained top 3 share across all 20 niches after Google's May core update, with smaller moves in YMYL categories. The post Reddit Gained Top Positions In Every Niche After May Core Update appeared first on Search Engine Journal.
More News Sites Default To Blocking AI Crawlers via @sejournal, @MattGSouthern
Reuters and Time now block AI bots by default, allowing only approved crawlers through allowlists, as more publishers add friction to AI content scraping. The post More News Sites Default To Blocking AI Crawlers appeared first on Search Engine Journal.
Taylors ads showcase a love for coffee percolating into everyday situations
Lucky Generals created the campaign.
Thameslink and Gatwick Express owner GTR appoints T&P to its creative account
TMW was the incumbent.
Pete Markey joins University of Nottingham as CMO
Markey was previously CMO at Boots.
Accenture to buy Whalar for undisclosed sum
Whalar’s co-chief executives Emma Harman and Jo Cronk will continue to lead the influencer agency.
Uber Eats enlists Gordon Ramsay to stop people cooking during the World Cup
Mother created the work.
How will Cannes be different this year amid greater awards scrutiny?
Campaign UK 40 Over 40 2026: winners revealed
Awards are now in their sixth year in the UK.
Will adspend grow by double-digits in 2026, despite global volatility?
Campaign Red’s latest market report “2026 Adspend Outlook” examines the major issues.
Specsavers, VodafoneThree and BA join Campaign In-House Agency Awards 2026 judging panel
The second deadline to enter is 11 June.
RNLI starts search for creative advertising agency
The charity has invited agencies to pitch.
Benny Everitt and Shaun Savage launch creative studio Blind Faith
Blind Faith is based in Shoreditch and will specialise in sport, music and pop culture.
Tate Modern and Ace of Hearts use glimpses of Frida Kahlo works to promote exhibition
Work draws inspiration from Kahlo's indigenous Mexican identity.
Purpose Marketing Hits and Misses 06/02/2026
Purpose Marketing Hits and Misses 06/02/2026
Nestlé’s Stefan Kovačević on Building Brands for Both Humans and AI
Marketers need to rethink how they build trust and differentiation.
The Experience Economy of Sports Marketing with the Atlanta Hawks’ Steve Koonin
Building cultural relevance and fostering fan loyalty beyond winning games.