News
19,671 articles covering the AdTech ecosystem
“We are building advertising infrastructure for live search agents”: Blankspace co-founder Alexander Taylor on monetising the LLM ecosystem
As AI live search agents reshape how consumers discover products and brands, traditional publishers face a sharp decline in organic web traffic. While some digital publishers look to cloud licensing or pay-per-crawl models to recoup losses, Blankspace is offering an alternative: monetising AI traffic through native, agent-targeted advertising infrastructure. The post “We are building advertising infrastructure for live search agents”: Blankspace co-founder Alexander Taylor on monetising the LLM ecosystem appeared first on New Digital Age.
Performance marketing has bored itself into a corner
Brands that connect entertainment and acquisition can turn attention into lower acquisition costs and more customers, says Mike Stern, Chief Client Officer at The Gold Studios... The post Performance marketing has bored itself into a corner appeared first on New Digital Age.
Authentic engagement and earned attention: Why Co-op ventured into the world of microdramas
Microdrama series are typically punchy, dramatic, and highly bingeable. Unsurprisingly, as audiences have flocked to microdramas, brands have started to look into how they can engage consumers via the new format. One such brand is Co-op, which launched a four-part microdrama series starring comedian, podcast host, and TV producer Jake Bhardwaj. The post Authentic engagement and earned attention: Why Co-op ventured into the world of microdramas appeared first on New Digital Age.
After Zero-Click Search, the Feed Is the New Search Bar
Google just made the biggest change to search in 25 years, and most of marketing is still working as if it didn’t. At its I/O summit, the company confirmed what the data already showed: search is moving from a list of blue links to a conversational AI answer box. Those blue links have been the […]
Guideline Launches New Audience Analytics Data Platform, WRAP Cloud
Bringing Trusted TV and CTV Audience Analysis to a Modern SaaS Platform, AI-Enabled Through Model Context Protocol (MCP) and Embedded Agentic Workflows Guideline, a leading provider of Ad Intelligence and Media Plan Management solutions, launched WRAP Cloud, a SaaS-based, AI-powered edition of WRAP, the multi-market audience analysis platform the television industry has relied on to […]
Blackbaud Announces Platform for Good™, Social Impact’s First-Ever Unified Operating System
The new connected foundation for all Blackbaud products will help organizations identify growth opportunities, expand capacity and move from information to action with greater confidence than ever before Blackbaud, the world’s leading provider of AI-powered solutions for social impact, unveiled Platform for Good™, Blackbaud’s unified operating system that brings social impact workflows together into a […]
Stibo Systems Announces Agentic AI Engine, AgentWorkx, Bringing Governed Agents Directly Into Enterprise Master Data
Stibo Systems, a global leader in master data management (MDM), announced AgentWorkx, a new framework for building, deploying and governing AI agents within MDM, along with Stibo Systems Agents. This innovation gives customers two ways to apply agentic AI to MDM: 1) use agents built and supported by Stibo Systems for common MDM workflows and […]
InboxAlly, Leading Email Deliverability Platform, Announces New Insights on the Critical Role of Email Deliverability in Business Communication
Understanding the Impact of Email Deliverability on Website Contact Forms and Business Efficiency InboxAlly, an award-winning email deliverability platform, underscores the significance of email deliverability in ensuring effective business communication. As businesses increasingly rely on digital interactions, the ability to ensure emails reach their intended recipients is paramount. Email deliverability refers to the successful acceptance […]
Pointics Launches AI-Powered Loyalty & Rewards Platform for WordPress to Boost Customer Retention
Pointics gives WordPress businesses an easy way to create loyalty programs that reward customers for purchases, referrals, reviews, and repeat engagement. Pointics, an AI-powered loyalty and rewards plugin for WordPress, today announced its official launch, giving WordPress businesses a flexible way to create loyalty programs, reward customer activity, and encourage repeat purchases and engagement. Customer […]
How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] via @sejournal, @lorenbaker
Tom Capper of STAT walks through the biggest AI search measurement challenges and a tactical solution for each one: October 14 at 2 p.m. ET. The post How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] appeared first on Search Engine Journal.
Digest: UK Digital Adspend in H1 Tops Entire 2020; Shein Profit Plunges 67% as Costs Rise
In today’s Digest, we discuss UK digital ad spend in H1 surpassing the whole of 2020, Shein’s profit plunging 67% as costs rise, and ChatGPT ads expanding into new Asian markets. The post Digest: UK Digital Adspend in H1 Tops Entire 2020; Shein Profit Plunges 67% as Costs Rise appeared first on ExchangeWire.com.
US Chamber: Digital piracy has outgrown old policy assumptions
At the US Chamber of Commerce’s recent Digital Piracy Symposium, leaders agreed that digital piracy has evolved into a broader threat to consumers, businesses, and national security. Writing on the Chamber’s website, Jaci McDole, Executive Director, Copyright and Creativity, Global Innovation Policy Center, at the Chamber, notes that digital piracy has long been treated as […]
Momentum Grows for Miro MCP as Users Embrace the Canvas for AI Collaboration
Calls to Miro’s MCP server surge past 16 million; MCP jumps the developer niche with individuals in non-engineering roles now among the majority embracing the technology Miro®, the collaboration and context layer for the AI era, has reported more than 16 million calls to its MCP server since its launch in February 2026, with usage […]
ZoomInfo Launches Superhuman Go Connector, Bringing GTM Context Graph Data Into Customer Workflows
ZoomInfo, the all-in-one AI GTM platform, has launched a connector for Superhuman Go, the AI assistant from Superhuman that works wherever people work. The integration allows mutual customers to bring ZoomInfo’s verified GTM intelligence data into Superhuman Go, so the context users need comes to them in the apps they’re already working in. The integration […]
Braze Signs Strategic Collaboration Agreement with AWS to Advance AI-Powered Customer Engagement
Collaboration will expand generative AI capabilities, deepen industry innovation and help brands get more value from their investments on AWS and in Braze Braze, the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, announced at Forge, its annual customer conference taking place September 28-30 at Fontainebleau Las Vegas, that it has signed […]
Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance. The post Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer appeared first on AdExchanger.
MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why
Marketing mix models (MMMs) deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. That is a healthy shift. A click can be accidental, low intent or simply easy to […] The post MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why appeared first on AdExchanger.
Threads expands live chat engagement options
The app added live reactions and a raise hand feature, and will soon launch web-based live chats.
Meta launches Muse AI for SMBs
The company’s agentic artificial intelligence tools can help small businesses improve workflows and work with connector partner apps.
Pinterest offers post-holiday marketing tips
The company said that in the week between Christmas and New Year’s, marketing experts should shift from gifting to self-care.
Meta adds contributor badges to Forums chat app
The company is trying to convert Facebook Groups into a more interactive Q&A format, while also adding topic labels to help with discovery.
Instagram updates its educational safety program
The app’s School Partnerships offer educators a way to report potential safety issues directly, and is launching school-related in-app hubs.
TikTok adds certification tiers for agency partners
The platform will be offering either Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.
Fiona Lowe, Daughter of Chad Lowe and Kim Painter, Dies at 13
Fiona Hepler Lowe, the daughter of actor Chad Lowe and Kim Painter, has died. She was 13. Fiona’s death was confirmed to People on Tuesday by the Lowe family, who wrote “We are deeply heartbroken by the loss of our beloved Fiona” in a statement. Fiona was described by her family as “a loving young […]