Authentic engagement and earned attention: Why Co-op ventured into the world of microdramas

Microdrama series are typically punchy, dramatic, and highly bingeable. Unsurprisingly, as audiences have flocked to microdramas, brands have started to look into how they can engage consumers via the new format. One such brand is Co-op, which launched a four-part microdrama series starring comedian, podcast host, and TV producer Jake Bhardwaj. The post Authentic engagement and earned attention: Why Co-op ventured into the world of microdramas appeared first on New Digital Age.

Last updated Sep 30, 2026 by ATDb automated enrichment