After Zero-Click Search, the Feed Is the New Search Bar

Google just made the biggest change to search in 25 years, and most of marketing is still working as if it didn’t. At its I/O summit, the company confirmed what the data already showed: search is moving from a list of blue links to a conversational AI answer box. Those blue links have been the […]

Last updated Sep 30, 2026 by ATDb automated enrichment