News
16,147 articles covering the AdTech ecosystem
AI Isn’t Replacing Marketing Basics, It’s Making Them Matter More: LiveRamp’s Ted Flanagan
CANNES, France — AI may be moving at warp speed but Ted Flanagan, vice president of customer success and solution engineering at LiveRamp, thinks marketers should resist the urge to chase every shiny new model. Instead, they should do something far less glamorous: make sure their data isn’t a dumpster fire. Speaking with Beet.TV contributor […]
Havas Market’s Molly Hop: In Agentic Commerce, Only One Product Wins. Retailers Aren’t Ready
CANNES, France — Search used to surface the top results through infinity. Agentic commerce surfaces one. And most retailers have not yet built the product content infrastructure needed to be that winner. “Consumers’ expectations are that what is discoverable is the best product for them. But I don’t think retailers have figured out how to […]
Albertsons and P&G Reboot the Soap Opera for the Retail Media Age
CANNES, France — The company that invented the soap opera is now modernizing it for vertical video and grocery store screens. Procter & Gamble has partnered with Albertsons Media Collective to launch “Rico’s Tacos,” an episodic branded entertainment series that debuted at Cannes Lions 2026. The 20-episode comedy follows a multigenerational Southern California family running […]
How executives with international experience are giving grocers a critical edge
New Kroger CEO Greg Foran is just one of a growing number of top-level executives at U.S. food retailers who previously worked outside the country.
Retailers — eager for cash — sell off rights to potential tariff refunds
A secondary market has emerged for retailers, such as American Eagle Outfitters and The Children's Place, to get capital quicker by monetizing tariff refunds.
Walmart, Wing launch drone delivery service in Florida
The offering, which will cover five Orlando-area stores, is part of an expanding partnership between the two companies.
LiveRamp Adds Meta to Cross-Media Intelligence
LiveRamp , the leader in data collaboration, announced it has expanded its Cross-Media Intelligence solution to enable cross-media measurement across Meta and other media channels, such as CTV, programmatic, social, and audio, enabling brand marketers to measure campaigns across more of their media investments in a single, unified view. Through Cross-Media Intelligence, marketers can unlock powerful […]
Stensul Launches Dynamic Content Assembly To Turn AI-Scale Personalization Into Campaigns Cleared to Go Live
Stensul brings governance to AI creation, audience logic, and review so more campaigns can go live Stensul, the Governed Creation™ Platform for enterprise marketing, announced Dynamic Content Assembly, a new suite of capabilities that helps large marketing organizations turn personalization strategies into governed, production-ready email campaigns without multiplying production work or risk. The suite brings […]
Momentive Software Brings AI Agents to Associations and Nonprofits with Launch of MomentiveIQ Agentic Workers
New AI agents take on membership renewal, engagement, and community moderation work, while keeping nonprofit and association staff in control of every action Momentive Software, the leading technology partner accelerating innovation and powering the future for mission-driven organizations, announced the launch of MomentiveIQ Agentic Workers, a new suite of role-specific AI agents for nonprofits and […]
Onclusive launches GEO Analytics in the US to help brands understand their visibility in AI search
– New capability tracks how AI search platforms represent brands – Delivered by Onclusive, the global media intelligence company behind Critical Mention Onclusive, the largest media intelligence company in Europe and owner of Critical Mention, today announced the US launch of GEO Analytics, a Generative Engine Optimization solution that helps PR, communications and marketing teams […]
Sentra Extends AI Data Readiness Platform With Shadow AI DLP to Stop Sensitive Data Loss Into AI Applications
New capability helps organizations discover AI application use and prevent sensitive data from being shared with tools like ChatGPT, Claude, Gemini, Copilot and other generative AI applications Sentra, the AI data readiness platform that secures sensitive data at petabyte scale, announced Shadow AI DLP, a new capability within the Sentra Platform for AI Data Readiness […]
Newton Research Launches Unlimited Analytics Powered by Agentic AI
Brands, Agencies and Media Companies Get a Complete Agentic AI Intelligence Layer for Advertising Newton Research, a leader in agentic AI analytics for advertising and media, today announced Unlimited Analytics, an agentic AI intelligence layer built for digital advertising. Brands, agencies and media can implement Newton Research’s full suite of analytics across their entire business […]
Alteryx One Launches on Snowflake Marketplace with Governed, In-Place Analytics for Business Teams
Joint customers can build governed, AI-ready workflows directly on Snowflake data—reducing unnecessary data movement while accelerating trusted decisions and operations Alteryx, Inc., an AI-ready data and analytics company, announced that Alteryx One is now available on Snowflake Marketplace, giving joint customers direct access to Alteryx One within the Snowflake AI Data Cloud. This helps organizations […]
Creatio’s Quarterly Bookings Reach 255% of Prior-Year Results as Enterprises Adopt AI at Scale
Creatio, an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale, announced exceptional results for the first quarter of its FY27. The company delivered bookings at 255% of the prior year’s level, significantly outpacing the market. Today, Creatio helps thousands of organizations […]
LanguageLine Selected to Exhibit AI Translation App at Vizient Innovative Technology Exchange
LanguageLine Solutions has been selected to exhibit at the Vizient® Innovative Technology Exchange, where it will showcase its AI Translation App, a secure, enterprise-grade platform that enables healthcare organizations to translate text, documents, audio, and video in more than 130 languages using AI with integrated governance and optional professional human review. The annual event, which […]
Lucihub Launches SmartHub™ to Transform How Organizations Search, Discover, and Reuse Video
Lucihub expands its AI-powered video infrastructure platform with transcription, tagging, and content intelligence for enterprise teams Lucihub, the AI-powered video infrastructure platform, announced the launch of SmartHub, an intelligent, AI-powered search experience that helps marketing, communications, and creative teams instantly find the content they need by using natural language rather than traditional tools, which use […]
Joe Budden Is Launching a True-Crime Podcast With Wolf Entertainment, Advance Local and Headline Studio
Joe Budden, the widely followed independent podcaster and cultural commentator, is launching his first foray into true-crime storytelling. Budden, host of “The Joe Budden Podcast,” is gearing up for the debut of “Crime in America,” in partnership with Wolf Entertainment — producer of TV franchises including “Law & Order” and the “One Chicago” series on […]
Department for Business and Trade set to review creative account
The incumbent is the consortium Unlimited and Pablo.
Is media becoming more like entertainment?
The Campaign Podcast discusses how Cannes Lions media and entertainment categories reflect the disciplines' similarities, and why they are converging.
Jeff Dodds succeeds Craig Inglis as The Marketing Society chair
Inglis, former customer director at John Lewis, has been chair for eight years.
Understimulate yourself
Close your LinkedIn feed and get busy living for better strategy.
EU draws the line on synthetic media: What the new AI Transparency Code means for marketers
With the EU AI Act taking effect over the weekend, brand leaders must re-evaluate how they use automation in consumer-facing advertisements.
What to expect as WPP shakes up results reporting
WPP is due report results for Q2 2026 on Thursday 6 August.
'Big tech' Q2 results roundup: Meta can’t quite catch Google and Microsoft’s AI surges
The end of Q2 has brought H1 of 2026 to a close. As businesses shift their focus towards the latter half of the year and beyond, PMW analyses the latest round of earnings reports from some of adland’s biggest platforms.