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11,682 articles covering the AdTech ecosystem
Claude Fable 5 “Feels Next Level” via @sejournal, @martinibuster
Anthropic Fable 5 is its most capable public AI model yet, designed for coding, research, and project-scale work. The post Claude Fable 5 “Feels Next Level” appeared first on Search Engine Journal.
AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs
Find out how marketing executives view AI search and its rapid growth in the digital landscape of search engines. The post AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs appeared first on Search Engine Journal.
Amazon Fresh online ad banned for showing less healthy food
Image of Cadbury Creme Egg breached rules that came into force in January.
Just Eat appoints EssenceMediacom as global media partner
Appointment follows a competitive pitch.
Azerion Achieves PRIVO COPPA Certification for its Kids Marketplace
Azerion, one of Europe's leading digital advertising and entertainment media platforms, today (10th June, 2026) announced that its Kids Marketplace has achieved COPPA certification through PRIVO a globally recognised FTC approved COPPA Safe Harbour certification authority, providing independent third-party validation [...] The post Azerion Achieves PRIVO COPPA Certification for its Kids Marketplace appeared first on ExchangeWire.com.
Google’s AI Search, the Crocodile Effect and Publishers’ “Exposure”
This week Shirley Marschall casts her eye over Google's AI search moves and new CMA rules, asking whether visibility ever converts to value… Google’s latest move to AI-ify search, not just by bolting an AI Overview but by turning search itself [...] The post Google’s AI Search, the Crocodile Effect and Publishers’ “Exposure” appeared first on ExchangeWire.com.
Digest: MENA Becomes Fastest-Growing Ad Market; Accenture Acquires Whalar
In today’s MadTech Daily, we look at MENA becoming the fastest-growing advertising market, Whalar joining Accenture in an acquisition deal, and VCCP unveiling a new retail media offering alongside an ECD appointment. The post Digest: MENA Becomes Fastest-Growing Ad Market; Accenture Acquires Whalar appeared first on ExchangeWire.com.
Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.
Brands turn to creators to build World Cup buzz amid a logistics nightmare
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
Walmart goes global with its Amazon-like flywheel
Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses.
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.
A Spoonful Of Sugar; The New Bot Drawbridge
Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week. In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. BS buys these properties on the cheap, while the aggregate data and services improve performance across the fleet. The idea […] The post A Spoonful Of Sugar; The New Bot Drawbridge appeared first on AdExchanger.
Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary attention metric, called AU, is now live in Amazon DSP. Advertisers can target high- and medium-attention ad inventory while filtering […] The post Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting appeared first on AdExchanger.
The Gwyneth Effect, Measured
You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s […] The post The Gwyneth Effect, Measured appeared first on AdExchanger.
Walmart, Wing add 7 markets to drone delivery expansion plan
The companies aim to start operations in Philadelphia, Phoenix and other metros by 2027 as the retailer advances its fast delivery push.
UNFI’s sales drop in Q3, but profitability improves
The grocery wholesaler and retailer recorded “steady progress” in its value creation strategy during the period, its CEO said.
Chief experience officer at Walmart’s Sam’s Club to exit
Diana Marshall is the latest leadership departure at Walmart Inc. since CEO John Furner took over earlier this year.
Optimus Prime will take your call: Hasbro leans into AI-driven licensing
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.
Nike and Adidas take their rivalry to the World Cup. Who will win?
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.
Bed Bath & Beyond continues acquisition spree
The home retailer is building out its services portfolio with an all-stock acquisition of an installation and renovation services company.
Connecticut becomes second state to regulate dynamic pricing
The state follows Maryland in enacting legislation that bars retailers from using personally identifiable data to customize prices. A similar bill is awaiting action by New York’s governor.
Chief experience officer at Walmart’s Sam’s Club to exit
Diana Marshall is the latest leadership departure at Walmart Inc. since CEO John Furner took over earlier this year.
FINNY Launches Enterprise Growth Platform With Mercer Advisors as Flagship User
FINNY for Enterprise Teams enables personalized, AI-powered growth at scale across hundreds of advisors FINNY Inc. (“FINNY”), the AI-powered prospecting and marketing platform built specifically for financial advisors, announced the launch of FINNY for Enterprise Teams, a new growth platform purpose-built for centralized marketing and business development teams at large wealth management firms. Mercer Global Advisors, […]
Celigo Sees Rising Demand From Unified Commerce Companies Building the Automation Backbone for AI
As peak shopping season approaches, ecommerce brands, retailers, and manufacturers are building the automation foundation to enable AI across their business Celigo, the intelligent automation platform built for AI, announced significant customer momentum with ecommerce brands, retailers, distributors, and manufacturers. As peak shopping season approaches, these companies are using Celigo to automate mission-critical processes including order-to-cash, […]