News
19,671 articles covering the AdTech ecosystem
How Kroger uses AI and predictive scoring to tie creative to conversion
The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.
OuterBox Launches OBxFrontier to Kill Busywork With Custom AI
OuterBox launches OBxFrontier, a custom AI development service that maps client workflow problems and builds AI agents around their existing systems. The post OuterBox Launches OBxFrontier to Kill Busywork With Custom AI appeared first on Search Engine Journal.
The AI Search Metrics I Use To Track Client Pipelines
See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution. The post The AI Search Metrics I Use To Track Client Pipelines appeared first on Search Engine Journal.
MFE Has “All the Munitions” to Fight Against Global Streaming Giants
Last week saw MFE-MediaForEurope launch ALL21 Total Video Europe, a cross-country solution that airs the same ad simultaneously across all channels at 9pm. At DMEXCO, Michele Giraudo, Chief Revenue Officer at MFE Advertising, called the solution "the final piece of weeks of collaboration" between MFE's Italian, Spanish and German sales houses, following its full takeover Read More
Adnami Joins Index Exchange’s Data Vendor Ecosystem
Adnami, the attention-first ad tech company, and Index Exchange (Index), a globally trusted independent supply-side platform powering intelligent decisioning, today (30th September, 2026) announced that Adnami is joining Index’s Data Vendor Ecosystem. The move makes Adnami's proprietary attention data available as data segments [...] The post Adnami Joins Index Exchange’s Data Vendor Ecosystem appeared first on ExchangeWire.com.
Is Podcasting Rated Highly Enough in the Media Mix?
As it’s International Podcast Day, we asked industry voices whether podcast advertising is rated highly enough in the media mix… The post Is Podcasting Rated Highly Enough in the Media Mix? appeared first on ExchangeWire.com.
Shamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
Stop building strategy around your martech stack
A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool. The post Stop building strategy around your martech stack appeared first on MarTech.
Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad Tech
The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, then, that most advertising platforms were built around where the money is. But this leaves out where most people are. More than 7 billion […] The post Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad Tech appeared first on AdExchanger.
Telekom Slovenije selects Synamedia Iris
video software provider Synamedia has announced that Telekom Slovenije, the Slovenian telco, is opening up new advertising opportunities on international linear TV channels using Synamedia Iris. The new service enables advertising airtime on international channels to be sold locally, giving brands new ways to reach TV audiences in Slovenia. Managed by TSmedia, a wholly owned […]
BBC Studios secures pre-sales of MIPCOM slate with Nordic buyers
Ahead of launching at MIPCOM 2026, BBC Studios has confirmed pre-sales for several titles from its upcoming slate across the Nordics. Sweden’s public service broadcaster SVT has concluded a unscripted package deal, including pre-sales of forthcoming landmark titles from BBC Studios Natural History Unit Productions, Blue Planet III, Green Planet II and MIPCOM launch title […]
Who is winning the new space race?
A report from Accu/AEI Space Data Navigator looks in detail at the question as to who is winning the new space race. Starship reached orbit for the first time on September 28th and after 14 full-scale test launches over the past three years. “It’s the largest and most powerful rocket ever built, and it was […]
Incognito launches NEXA
Incognito Software Systems, a provider of service orchestration, device management, and network intelligence solutions, has introduced NEXA, an AI-driven network intelligence and automation platform that enables broadband service providers to turn operational data into action. NEXA unifies network, device, service, and subscriber data in a single intelligence layer, delivering real-time and predictive insights that help […]
Analysts: SpaceX far from goal of hourly Starship launches
Analysts at MoffettNathanson (MN) said that the SpaceX #14 test flight on September 28th marked another major milestone for the business. But, while welcoming Starship’s progress, MN suggests the market remains cautious. “It [was] an important step further building towards full rocket reusability but also illustrated just how much must go right for SpaceX to […]
Analysis: B2B social media ads among most-watched
Analysis by social media marketing company Billo shows that B2B ads are often more watched than B2C ones. In an analysis of more than 88K Meta video ads, B2B posted a 28.7 per cent hook rate (the share of viewers who kept watching past an ad’s opening seconds). The only category that showed better results […]
Study: UK digital adspend up 13% in H1 2026
The UK digital advertising market reached £21.2 billion (€24.7bn) in the first six months of 2026, up 13 per cent year on year, according to IAB UK’s Digital Adspend Study HY 2026, produced with mediasense. Advertisers invested almost £5 billion more in digital advertising in H1 2026 than they did across the entirety of 2020. […]
ObservePoint Launches the World’s Most Accurate, Human-Curated Cookie and Tag Database
Built from more than 10 years of enterprise website scans, the new Cookie and Tag Database gives privacy, compliance, and analytics teams trusted answers for every cookie and tag. Every definition is curated by an ObservePoint expert. Available for every ObservePoint customer. A cookie named lidc turns up in a scan. Nobody recognizes it. Someone […]
Experian Expands its Range of Services in Snowflake to Help Businesses Unlock True Value Customer Data
Experian, the global data and technology company, today (30th September, 2026) announces the expansion of its capabilities within Snowflake, the AI Data Cloud company, with the launch of two new Snowflake Native Apps. The services will empower organisations to improve [...] The post Experian Expands its Range of Services in Snowflake to Help Businesses Unlock True Value Customer Data appeared first on ExchangeWire.com.
Your AI transformation has a belief problem
It’s not about licenses, training or pilots—it’s about proving value, building belief and changing how work gets done.
Brand Marketer of the Month—how Hershey is turning Gen Z’s ‘little treat’ culture into a candy opportunity
Hershey’s VP of marketing for U.S. confection on how it is reaching younger shoppers and why the candy giant is well-positioned to resonate despite the tough consumer environment.
Inside Firehouse Subs’ strategy to take on Subway—and what marketers can learn
Firehouse Subs CMO Carolina Berti joins the Marketer's Brief podcast.
CMOs can test-drive a new agency for free—without launching a review
"Your agency won't know. Your CFO won't mind," the Seattle-based indie shop says of its new "Agency Cheat Day" initiative.
How CMOs are building AI-ready teams without burning out Gen Z
CMOs need to invest in more scientists and heads of content as they look to structure their organizations for the future of work.
Sky extends SES satellite capacity deal
SES and Sky have extended their long-standing partnership in a new multi-year deal for direct-to-home (DTH) satellite services across the UK and Republic of Ireland, running into the next decade. Under the agreement, Sky will continue to leverage SES’s satellite capacity at the 28.2 degrees East orbital position to deliver TV services to households across […]