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16,147 articles covering the AdTech ecosystem
Cann’s Jake Bullock on Reimagining Social Drinking with THC
Building a THC beverage brand for mainstream audiences.
Heads-Up and Hands-Free: Snap’s Play Beyond the Smartphone
Chief business officer Ajit Mohan on the convergence of AR and conversational AI.
‘Whose Idea Was This Anyway?’
In over 30 years in consulting and senior marketing roles, I've sat through more planning off-sites than I care to remember, and while they rarely produce identical plans, they often produce remarkably similar topics.
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won't cut off Google's AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
High-income shoppers drive revenue gains at Wayfair
Despite continued housing market uncertainty, the company’s upscale Perigold banner experienced growth, increasing by over 35% in Q2.
Stanley introduces wisecracking toolbox character amid construction slowdown
“All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run across five markets.
How to move from AI roadmap to AI results
Agencies should stop viewing AI as a costly investment and instead focus on its measurable returns.
First Round’s Nick Tran on Why Brands Should Build Culture, Not Chase It
To navigate change, try adopting an abundance mindset.
Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe
How AI can augment human insight, empathy and brand visibility.
Walmart Closes Vibe.co Acquisition, Signaling a Big Push Into Ad-Supported Streaming to Compete With Amazon
The retailer reportedly paid $1.4 billion for the startup.
Publix’s sales growth continues to slow
The grocer’s sales growth moderated for the fourth consecutive quarter following a high-single-digit increase a year ago.
PCC ends culinary education program
The cooking classes and kids’ camps ran for more than 40 years but have operated at a loss for some time, the co-op grocer’s CEO wrote.
GameStop resorts to $1.4B debt swap to preserve cash
The retailer forged a private deal with its lenders to trade loans due in four to six years for shares of its Class A common stock.
Express nods to its Y2K heyday in campaign that unites fashion, music
Chief Marketing Officer Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
As the holidays near, two-thirds of shoppers are using AI
Consumers are looking to AI this holiday season to sift through products and search for bargains, according to Attentive.
Young Hollywood Impact Report 2026: Inde Navarrette, Connor Storrie, Hudson Williams, Lamine Yamal, Olivia Dean and More Rising Showbiz Stars
The emerging talents on Variety’s Power of Young Hollywood Impact Report represent not just the present, but the future of entertainment. These actors, musicians, athletes and content creators are all between the ages of 18-28 and have had breakout years thanks to a special mixture of skill and luck. “I truly believe in the power […]
Hollywood’s New Leaders: Class of 2026
Leadership can mean leveraging one success to create the next — and navigating hundreds of crucial steps in between. It can also mean being the best team player you can be, finding the right story, signing the right client, packaging the right product or developing the right promotional campaign. Variety’s annual New Leaders list celebrates […]
Coke asks busy Gen Z, millennials to log off for quality meal time
“The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments over food.
Google Now Reports AI Search Impressions. Here’s How To Read Them via @sejournal, @cshel
Comparing which pages Google uses in AI answers against how they rank conventionally is where the new Search Console report earns its keep. The post Google Now Reports AI Search Impressions. Here’s How To Read Them appeared first on Search Engine Journal.
Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites via @sejournal, @martinibuster
Anecdotal report that blocking AI training bots with Cloudflare blocks Googlebot from indexing websites. The post Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites appeared first on Search Engine Journal.
Open Marketplace Programmatic Revenues Grow as “Flight to Quality” Counters Steep Traffic Falls for People Inc.
US publishing group People Inc., owner of titles including People magazine, Entertainment Weekly, InStyle, and Travel + Leisure, has been very transparent around the impact of AI tools on the traffic it receives across its owned-and-operated properties. Referrals from Google have plummeted, following the introduction of AI overviews into Google's primary search interface. That trend Read More
Liquid Death, MrBeast’s Feastables are kindred spirits in long-awaited collab
A new peanut butter cup sparkling water, and a wild ad supporting it, have their origins in a 2023 tweet.
McDonald’s rethinks promotion overload after World Cup marketing misfire
Crowded U.S. marketing calendar overwhelmed restaurants and prevented messages from breaking through, execs say.
OpenAI ad experiment could change what happens after the click
ChatGPT ads appear to launch business-specific AI agent that answers questions, recommends products, and captures leads. The post OpenAI ad experiment could change what happens after the click appeared first on MarTech.