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11,682 articles covering the AdTech ecosystem
The martech categories hit hardest by AI agents
The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced The post The martech categories hit hardest by AI agents appeared first on MarTech.
Gartner finds CMOs spending more on digital and acquisition
CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value. The post Gartner finds CMOs spending more on digital and acquisition appeared first on MarTech.
Your AI portfolio isn’t an AI strategy
Learn the four questions that reveal whether your AI efforts are creating lasting value or simply generating activity. The post Your AI portfolio isn’t an AI strategy appeared first on MarTech.
Marketing needs AI outcomes, not more AI pilots
Learn how to identify high-value AI opportunities, prepare teams for adoption, and measure the outcomes that matter to the business. The post Marketing needs AI outcomes, not more AI pilots appeared first on MarTech.
How events are helping marketers cut through the noise
The noise on digital channels is driving marketers and their customers back to in-person events. The post How events are helping marketers cut through the noise appeared first on MarTech.
LinkedIn wants to own B2B creator discovery with new creator marketplace
LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem.
Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else
The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the […] The post Political Advertisers Shouldn’t Have FOMO – They Can Customize Audiences Like Anyone Else appeared first on AdExchanger.
The Competitive Signals Hiding Inside Social Ad Auctions
Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market […] The post The Competitive Signals Hiding Inside Social Ad Auctions appeared first on AdExchanger.
Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically
Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger.
Production Now
Production Now 13 August 2026, Los Angeles Where Creativity, Business and Technology Meet The economics of entertainment are being fundamentally rebuilt. Value is shifting across content, platforms, and technology. It’s changing who funds, owns, and scales content - as well as how it’s made. So how are studios, streamers, creators and technology companies repositioning? And which decisions made today will determine tomorrow’s winners? swheeler Tue, 06/09/2026 - 13:30 Held in partnership with leading talent agency UTA at its Beverly Hills HQ, Production Now is designed for senior leaders from both established media and the new content economy. The DPP Resource Type Industry Events Production Now - Stream Tv Denver (250 x 190 px).png Tue, 06/09/2026 - 13:30 Advertising Landing Page Url Register now! Byline Presented by: DPP
Brands are Chasing the Wrong 5% of Shoppers: Channel Factory’s Nerissa Valdellon
MIAMI — Marketers like to imagine consumers carefully moving through a neat purchase funnel, progressing from awareness to consideration and finally to purchase. Consumers, meanwhile, are busy bouncing between social feeds, streaming platforms, search engines and shopping apps before buying something they didn’t even know they wanted an hour earlier. That’s the central message from […]
Will grocers rely on Instacart for AI shopping?
AstraWorks’ analysis of 24 major retailers found most don’t yet have their own AI shopping tools and instead depend on the tech company to connect with agents like ChatGPT.
Clutch and Compose.ly Survey Reveals How Consumers Actually Engage With Online Content in 2026
Research shows AI changes where readers start, not where they finish. Clutch, in partnership with Compose.ly, released new research on how consumers engage with content in an AI-driven landscape. Surveying 444 U.S. consumers, the study found that while AI is increasingly used for discovery, long-form content remains critical for decision-making. Marketing Technology News: MarTech Interview with Theresa […]
PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target
The campaign marks the first HoldCo adoption of agentic advertising in Spain, combining autonomous AI with direct access to premium CTV inventory for measurable efficiency gains PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, announces its first agentic advertising campaign in Spain, developed in partnership with Havas for client Movistar, part […]
AKOOL Launches Agentic Canvas to Redefine How Work Gets Done with AI
Introducing a visual execution layer where intelligent agents plan, coordinate, and execute work across content, media, and business workflows. AKOOL, the AI Video Generation Suite transforming how professional video content is created, announced Agentic Canvas a breakthrough visual workspace designed to move AI beyond chat and into execution. Agentic Canvas introduces a new operating model for […]
Siteimprove Sets New Standard for Content Intelligence to Win in AI Search: Enterprise Content Built with Purpose and Relevance, Not Just Speed
The Siteimprove.ai platform adds two new agents to build on its advanced AEO insights with the Content Writing & Optimization Agent and PDF Remediation Agent Siteimprove, a leader in agentic content intelligence, announced two new AI agents that build on its recently released advanced Answer Engine Optimization (AEO) insights capabilities. The new agents are the Content […]
WEKA and Oracle Cloud Infrastructure Validate 10x Throughput Gains for Long-Context AI Inference
Joint benchmarks on OCI H100 infrastructure showed 10x more concurrent users, 10x higher token throughput, and 7x more tokens served without adding GPUs WEKA, the AI data and memory infrastructure company, announced production-scale benchmarks that show how organizations can improve the economics of long-context AI inference by serving more users and tokens on the same GPU footprint. […]
Why Influencer Marketing Is Becoming a Core Revenue Channel, Not Just a Branding Tool
Modern influencer marketing has been around only long enough for it to have dramatically changed and eluded the grasp of brands that aren’t paying close attention to its shape-shifting. Blogging and website views quickly gave way to social media and followers, then engagement rates and earned media value, and now sales. If brands stop too […]
Braze Report Reveals Unified Data, Behavioural Measurement And Human-Led AI Critical To Personalisation Across Streaming, Sports, Gaming And Entertainment
Media and entertainment brands are under growing pressure to prove that personalisation delivers measurable commercial returns, as AI investment accelerates across streaming, sports, gaming and entertainment, according to a new report from Braze. The Braze Media & Entertainment Personalisation Report finds that the brands generating the strongest returns from AI-led personalisation are not necessarily those […]
Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising’s AI Future
Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers and Search/AI answer engines. Affinity, a global ad tech company pioneering new frontiers in digital advertising outside of walled gardens, today announced it has joined Ad Context Protocol (AdCP), the independent nonprofit advancing open […]
Enkrypt AI and Kode-1 Announce Strategic Partnership to Secure Enterprise AI Deployments Across APAC
As enterprise CISOs across APAC accelerate AI adoption, Enkrypt AI and Kode-1 combine forces to deliver enforceable AI security at scale Enkrypt AI, provider of the enforceable control plane for enterprise AI risk, and Kode-1, a specialist cybersecurity advisory and solutions firm serving CISOs at large enterprises across Australia, New Zealand, and Indonesia, today announced a […]
JBP Media Group Partners with OneBox Social to Streamline Multi-Location Customer Engagement
JBP Media Group partners with OneBox Social to unify customer communications, streamline multi-location management, and boost business efficiency. JBP Media Group has announced its exclusive U.S. distribution partnership with OneBox Social, a unified communication and customer relationship management (CRM) platform. This collaboration aims to address the growing challenges of managing customer interactions across multiple locations […]
How American Eagle is kicking off its deal with the new face of soccer
CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.
US Publishers Demand Common Crawl Stop Scraping Their Content via @sejournal, @MattGSouthern
Digital Content Next sent Common Crawl a cease and desist letter demanding it stop scraping publisher content and remove protected material from its datasets. The post US Publishers Demand Common Crawl Stop Scraping Their Content appeared first on Search Engine Journal.