News
19,671 articles covering the AdTech ecosystem
Agencies win Big on TikTok this Holiday
TikTok’s Holiday Ads Playbook reveals holiday shopper trends, discovery behaviors, and commerce strategies to help brands and agencies drive stronger campaign performance throughout the season.
Emma Armstrong and Michael Aimette to Depart BBDO NY
Former CEO and CCO joined via Omnicom’s acquisition of IPG.
The Trade Desk’s 10 Years on Wall Street: Booms, Busts, and the Battle for What’s Next
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it bets its next chapter on AI.
What 714 suppression campaigns show about pushing down negative results by Erase.com
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews. The post What 714 suppression campaigns show about pushing down negative results appeared first on MarTech.
Awards Show Scorecard Asks: Are They Still In Decline?
Total viewership declines for TV's major awards shows have slowed in recent years, but the trend is still here.
Do I Have Your Attention? Studios Vs. Creators: Both Wins
On YouTube, 63% of YouTube channel sessions from viewers are those from "creators" such as MrBeast, Dude Perfect and Dash Roblox, according to TVision.
Spain: Mediapro shuts Gol, launches Replay
Spanish TV group Mediapro is shutting down its sports channel Gol and replacing it with Replay, a new sports network aimed primarily at younger audiences and with a strong digital strategy. Gol has ceased broadcasting effective immediately, with Replay taking its place from October 1st on the main pay-TV platforms in Spain, including Movistar Plus+, […]
EnerSys announces development progress on Alpha XM Edge power system
EnerSys, a global leader in stored energy solutions for industrial, infrastructure, and defence applications, has announced development progress on the Alpha XM Edge power system, a new outside plant power platform for cable broadband networks. The Alpha XM Edge power system uses a digital switch-mode architecture designed to improve power-conversion efficiency, simplify field service and […]
↔️ Affiliate and Creator: Convergence or Divergence?
Here’s our run-through of all the exclusive Hello Partner content you got your hands on in September — plus insights from the Hello Partner team.
MediaRadar Launches Insights Studio, an AI-Native Intelligence Platform Built for People and Agents
Insights Studio connects MediaRadar’s proprietary intelligence through an interoperable architecture that accelerates innovation and adapts as technology, workflows and AI evolve. MediaRadar announced Insights Studio, a new intelligence platform designed for a future where both people and AI agents consume, connect and analyze intelligence. Insights Studio brings MediaRadar’s proprietary intelligence together through a shared identity […]
Yext Announces Multiplayer Agent Harness Purpose-built for Marketing Growth
Scout’s new agent harness expands Yext’s agentic marketing platform, letting teams and agents plan and execute in one workspace with shared context Yext, Inc continues to rapidly expand its leading agentic marketing platform by announcing a multiplayer agent harness built for marketing teams. The new agent harness creates a shared, context-rich workspace in Scout where corporate […]
McDonald’s AI Pricing Tests Local Autonomy
McDonald’s is using AI to optimize prices at individual restaurants, while Walmart is drawing a clear line around how algorithms influence what customers pay. McDonald’s is using AI (artificial intelligence) to help determine what a Big Mac should cost at individual restaurants. The technology may produce more precise pricing, but it also raises questions about […] McDonald’s AI Pricing Tests Local Autonomy first appeared on Street Fight.
Amazon Launches Faster Fire TV Stick 4K and Redesigned Remote, Adds Alexa+ Hub to Fire TV Interface
Amazon says its new Fire TV Stick 4K streaming device is the zippiest model it’s ever produced — claiming it not only powers up faster but also launches apps more than 35% faster than competing products. In addition, the new device features a redesigned remote with more tactile controls, so the buttons can be found […]
The CTV Advertising Guide 2027 is Now Available to Download
We’re excited to announce that the CTV Advertising Guide Europe 2027 is now available to download. You can get your free copy here. After a frantic few years for Europe's CTV advertising market, in which local broadcasters launched revamped streaming offerings and the international media giants spun up ad-supported subscription tiers in Europe, the dust has now Read More
Clarion Hotel pitches Helsinki, Finland, as next stop for ‘The White Lotus’
For its 10th anniversary in Finland, the hotel chain made a trailer imagining HBO’s vacationers heading north.
You Can Order DoorDash Through Texts and Slack Messages Now
DoorDash revealed new agentic shopping features for both companies and individuals
B2B marketing attribution is messy. Can it be fixed?
Tracking B2B revenue shouldn’t feel like chasing moving targets. Integrate's Mehul Nagrani breaks down attribution reality and future of B2B demand gen. The post B2B marketing attribution is messy. Can it be fixed? appeared first on MarTech.
States are rewriting the rules of social media
Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising. The post States are rewriting the rules of social media appeared first on MarTech.
Salesforce buys AI customer research startup Listen Labs
The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents. The post Salesforce buys AI customer research startup Listen Labs appeared first on MarTech.
Hearst Networks rebrands Sky History2 as MysteryX
Hearst Networks has announced that Sky History2 has become MysteryX across the UK and Ireland creating a dedicated linear home for factual programming centred on mystery, the unexplained and the paranormal. The rebrand adds a genre-specific brand to the Hearst Networks portfolio, building on the MysteryX streaming service available on Prime Video and bringing together […]
WST Play launches on connected TV
World Snooker Tour (WST) is accelerating the growth of its direct-to-consumer streaming platform WST Play with the launch of its first connected TV apps. WST Play is now available as a dedicated app on Android TV and Amazon Fire TV, with Samsung Smart TV to follow, marking a key step in WST’s strategy to develop […]
AudienceProject, Netflix expand measurement partnership
AudienceProject has announced an expanded partnership with Netflix, building on the direct integration launched in 2025. Netflix will now leverage AudienceProject Elevate, AudienceProject’s independent measurement platform built for media owners, to document the value of its inventory at scale. Netflix will also use AudienceProject’s cross-media reports to provide advertisers with insights into reach and frequency […]
HighLevel connects to Muse, a new AI product from Meta, bringing AI into everyday business workflows
Businesses can use their Muse across customer conversations, calendars and workflows through HighLevel, marking the companies’ second collaboration in three months HighLevel, the AI-powered operating system for businesses, agencies and founders, has announced that HighLevel now connects to Muse, a new AI product from Meta, giving businesses a way to use Muse across the workflows, conversations, […]
Coforge Launches CXNova, an Agentic CX Orchestration Platform That Delivers Intelligent, Real-Time Customer Experiences
Coforge, an AI-native engineering services leader, announced the launch of CXNova, an AI-native customer experience (CX) platform designed to help enterprises deliver personalization, engagement, and continuous optimization across critical customer touchpoints. Built on a multi-agent architecture, CXNova enables organizations to transform disconnected AI, content, and channel systems into a unified experience execution layer. Enterprises have […]