News

AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins. The post As AI does more of the work, are we building the right leaders? appeared first on MarTech.

UserTesting, the leading provider of customer insights for the enterprise, announced the appointment of Neal Gottsacker as Chief Technology Officer. Gottsacker will lead the company’s global R&D organization and advance its next phase of innovation, focused on combining AI with human insight to transform how enterprises make decisions. His appointment comes at a pivotal moment, […]

Sydney-founded technology company CloudWave has rebranded to NeonNow as it rolls out a partner-led customer experience platform across 170 countries, enabling resellers and managed service providers to deliver AI-driven communications without upfront infrastructure investment. The rebrand marks a shift from a regional cloud communications provider to a global, usage-based platform model, allowing partners to generate recurring […]

New Partnership and Integration Combines Continuous Data Intelligence with High-Performance Data Access & Orchestration Secuvy, the Data Intelligence Platform for filtering appropriate data into AI pipelines, revealed a partnership with Hammerspace focused on the three challenges that determine whether an enterprise AI initiative moves into production or stalls. If you don’t fully know and understand what data […]

A new system built to bring strategy and execution together in modern product marketing Aisepedia announced the launch of its Product Marketing Environment, introducing a new system designed to connect the entire workflow of Product Marketing Managers (PMMs). The product is now live and available to early users. Aisepedia is built on a simple but critical insight: while […]

Automate data extraction from PDFs, invoices, and documents with AI and seamless integrations. DigiParser, a document automation platform, announced the launch of its AI-powered solution designed to extract structured data from PDFs, invoices, and other business documents without manual effort. Businesses across industries still rely on manual data entry from documents such as invoices, purchase […]

The AI and data transformation company Solita announced the launch of Solita RoadCrew Agentic Orchestrator (Solita RoadCrewAO™), a multi-agent tool designed for autonomous, enterprise-grade software development. It marks a significant step forward in how software is designed, built and operated in complex organisational environments. The AI and data transformation company Solita announced the launch of […]

VCCP, Lucky Generals and Omnicom Group featured in the top three.

WPP Media, PHD and Publicis Groupe featured in the top three.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

These conferences focus on niches and underrepresented communities, but the financial and operational constraints persist for some.

There is a spotlight on the digital media supply chain and what recourse brands have to fight hidden costs.

Ad Age spoke with TikTok star turned entrepreneur Alix Earle about the marketing playbook she’s building around Reale Actives—and what brand marketers can learn from it.

The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media Planning appeared first on AdExchanger.

India-based Broot.ai leverages Vonage APIs to transform how sales and marketing connect with prospects and customers Vonage, a part of Ericsson , has announced that Broot.ai, an India-based, AI-powered contact management and enrichment platform designed for B2B sales, marketing, and event professionals, is leveraging Vonage APIs to transform how sales and marketing teams connect with […]

AI agents are already making purchase decisions. Loyalty programs without real-time infrastructure won’t be part of the calculation The way we buy groceries is starting to change, and most loyalty programs aren’t ready for it. In January, Woolworths became the first Australian retailer to adopt Google’s Gemini Enterprise for Customer Experience platform, announcing it will […]

For a long time, marketers used vanity metrics like clicks, impressions, and page views a lot to figure out how well their campaigns were doing. These measurements gave a general idea of what was going on, but they didn’t always show how it really affected the firm. A lot of clicks doesn’t always mean more […]

With this formal partner program company creates tiered paths for Systems Integrators and Independent Software Vendors to build, sell, and grow alongside TwelveLabs TwelveLabs, the video understanding company, announced the launch of its Ecosystem Partner Program as an expansion of the broader TwelveLabs Partner Program. Through the new program, TwelveLabs extends the infrastructure for enterprise […]

Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...] The post Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI  appeared first on ExchangeWire.com.

In today’s Digest, we cover OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face [...] The post Digest: OpenAI Raises $3bn From Retail in $122bn Funding Round; Anthropic to Sign Australia AI Safety Deal appeared first on ExchangeWire.com.

Just a few weeks after a New York Times investigation found that YouTube’s algorithm is pushing AI-generated content targeting toddlers and preschoolers, 200 hundred organizations and experts have sent an open letter to YouTube CEO Neal Mohan and Google CEO Sundar Pichai, asking them to crack down on AI kidslop. The letter stems from children’s […] Visit Tubefilter for more great stories.

Millions of people already use TikTok to seek financial advice. Now, the app may be taking its money moves to the next level. According to a report from Reuters, TikTok applied for two interesting licenses in Brazil. The first would allow it to operate as an "electronic money issuer," a la Venmo. Users would be able to obtain prepaid accounts they could use to make and receive payments on the app. The second license would position TikTok as a "direct credit company." Visit Tubefilter for more great stories.

The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward.  Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and strategy. Machines can now flag anomalies, surface trends and spin insights in seconds. Nearly everything at the observational level can […] The post From Trend Spotters To Strategic Translators: How AI Is Reshaping The Marketing Scientist Role appeared first on AdExchanger.

Meta's recent legal woes likely won't deter creators from trying out its new Facebook Creator Track, according to marketing experts.