News

Reddit Expands Brand Safety Stack, Adds Zefr's 'Suitability'

Reddit continues to expand its brand suitability and measurement offerings as it forges a new partnership with ad-verification company Zefr.

Rich Silverstein Stepping Down From GS&P, The Agency He Co-Founded 43 Years Ago

Silverstein and his partner Jeff Goodby, two of Adland's brightest luminaries, have spent most of their careers creating work that has shaped brands, entered the cultural lexicon and inspired generations of creatives.

Aquila Poised To Cross Even More Media: Display, Audio, 'You Name It'

The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any and all other media formats, its partners revealed Tuesday at the ANA's Measurement & Analytics Conference.

KFC’s chicken faithful compete in ‘Don’t Crack,’ a wild 30-minute game show

Mother’s long-form show has 30 real fans square off in increasingly strange challenges for £50,000.

Entries Open for ADWEEK Team Visionary Awards 2027

ADWEEK is currently accepting submissions for the 2027 Team Visionary Awards.  A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a […]

KFC Superfans Prove Their Devotion to Chicken in 30-Minute Game Show

Latest chapter of the "Believe in Chicken" campaign expands into long-form entertainment

How interconnectivity is unlocking enhanced cross-channel performance

Advertisers increasingly have to manage one audience across a fragmented media ecosystem, but the technology and data behind those interactions often remain siloed. This complexity makes it difficult for advertisers to coordinate audiences, creative, frequency, budgets and measurement. To better equip organizations to turn these scattered marketing efforts into connected experiences, CMI Media Group and […]

The Industry’s Best Honored at the 2026 AdExchanger Awards Gala

New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in New York City. More than 250 senior leaders from across advertising, media and ad tech gathered for what has become […] The post The Industry’s Best Honored at the 2026 AdExchanger Awards Gala appeared first on AdExchanger.

Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets

Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, the ad tech industry is optimizing for the wrong thing. “A shorter path isn’t inherently a better path,” Wolfe says on this episode of AdExchanger’s […] The post Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets appeared first on AdExchanger.

Watch the newest commercials from Manscaped, HBO Max, Target and more

Target says it offers “all that’s new and uniquely you.”

Purpose Marketing Hits and Misses 9/30/2026

Condé Nast CEO Roger Lynch Departs for Mattel

The former Pandora executive, whose tenure coincided with a paradigm shift in digital media, will be replaced on an interim basis by board member Mike Perlis.

NBC Sports Turns NBA Athletes Into Comic Book Heroes for a Super Second Season

NBC's campaign and activation celebrates the first-ever American Express NBA Tip-Off triple-header.

Runway’s AI Video Agent Creates and Measures Ads Across Platforms

The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.

When CTV Delivers an Ad, Who’s Actually Watching?

This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn […]

Senate passes Common Cents bill

The measure to provide merchants a cash rounding framework and to formally phase out the penny now heads to the White House.

1-800-Flowers to sell PersonalizationMall.com, Things Remembered

The $45 million transaction marks a steep drop from the $245 million purchase price for PersonalizationMall.com about six years ago.

Mattel names new CEO

As current CEO Ynon Kreiz steps down from the role, Roger Lynch comes to the toy company from Condé Nast where he was chief executive.

Userlytics’ Redesigned Mobile Tester App Makes UX Research Participation Guided, Seamless, and Rewarding

The new iOS and Android tester experience brings booked-session reminders, a guided device check, and visible upload progress, ensuring every test is a success. Userlytics, an all-in-one global UX research platform, today announced the new Userlytics Mobile Tester Experience, a redesign of its iOS and Android user testing apps. The experience helps participants find UX […]

Vespa.ai Achieves AWS AI Competency

Recognition in the AI Software category validates Vespa’s expertise in building production AI search applications on AWS. Vespa.ai today announced that it has achieved the Amazon Web Services (AWS) AI Competency in the AI Software category. This designation recognizes Vespa as an AWS Partner that helps customers build, deploy, and operate large-scale AI applications on […]

Google Analytics Adds App Conversions To Cross-Channel Reports via @sejournal, @MattGSouthern

Google Analytics now supports app conversions in its performance and attribution reports. The post Google Analytics Adds App Conversions To Cross-Channel Reports appeared first on Search Engine Journal.

Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It via @sejournal, @gregjarboe

Your PR team's Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility. The post Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It appeared first on Search Engine Journal.

OpenAI Dots Run Read-Only Research When Nobody Is Asking via @sejournal, @MattGSouthern

OpenAI's Dots can review connected apps and run scheduled checks between conversations, with read-only limits on proactive research. The post OpenAI Dots Run Read-Only Research When Nobody Is Asking appeared first on Search Engine Journal.

CTV Ad Consumption Continues to Gain Ground Across Europe

FreeWheel, a Comcast company and global technology platform for the streaming advertising ecosystem, has released findings from its latest Video Monetisation Report. Published twice a year, the report examines the evolution of premium video in Europe* and how content owners [...] The post CTV Ad Consumption Continues to Gain Ground Across Europe   appeared first on ExchangeWire.com.