News
19,671 articles covering the AdTech ecosystem
Paramount Must Face Children's Privacy Suit
A federal judge has rejected Paramount Skydance's request to dismiss a lawsuit alleging it wrongly shared children's video-viewing information with Google and Microsoft.
Voodoo Ranger Hunts Down The Real Michael Myers
Those who can prove their name is Michael Myers could win cash, a year's supply of Voodoo Ranger beer and other prizes.
Ofcom: Podcast listening more than doubled since 2019
Ofcom research highlights how popular podcasts have become, as well as giving an insight into how people in the UK use them, and the types of content they prefer. The increasing popularity of podcasts is clear, says the media watchdog. Monthly listening has more than doubled since 2019, from 18 per cent of people to […]
MPs set out BBC Charter Review proposals
The BBC should explore new ways to raise revenue, make better use of its buildings to support the creator economy, and spend more wisely when competing for programming, as part of a plan to ensure it is fit for the future and able to compete with the best in the world. The recommendations are part […]
Slow Ventures Backs 3 More Creators in Its $64 Million Bet on Niche ‘Cults’
The venture capital firm is writing $1 million to $3 million checks to creators it believes can turn trusted audiences into portfolios of businesses.
EMARKETER’s Sky Canaves: AI is Reshaping the Middle of the Funnel
Despite expectations of shoppers turning more to artificial intelligence agents, consumers aren’t discovering new brands through AI. And they aren’t completing purchases through these AI channels either. What they are doing is using it to research, compare, and validate. And that mid-funnel behavior carries significant implications for how brands need to show up. “Consumers have […]
Creators are Coming for TV, and Brands Need New Playbook: Universal Ads’ Daniel Druger
Creators conquered social media, expanded into long-form video and are now coming for the biggest screen in the house. Daniel Druger, vice president of product at Universal Ads/Comcast, sees television as the next major destination for creator-led marketing. Speaking with Beet.TV editorial director Lisa Granatstein at the IAB CreatorFronts 2026, Druger said creators increasingly have […]
Roblox Wants a Line in Every Media Plan. Pre-Roll Ads are Its Latest Argument.
Roblox is a phenomenon. More than 130 million people log into the game every day, spending an average of two and a half hours inside its immersive worlds. For advertisers chasing Gen Z and Gen Alpha, that kind of engagement is hard to find anywhere else. The challenge has always been proving that the time […]
Meta Launches More Business-Facing Muse AI Offerings
Meta is looking to bring its full technology stack to small and medium-sized businesses, and to create new revenue streams for its pursuit of "superintelligence."
Court Approves Paramount-WBD Merger
A federal judge entered an order allowing Paramount Skydance to complete its $110 billion acquisition of WBD - provided the company follows conditions aimed at resolving concerns that the merger could harm competition.
Google Experimental Pilot Pays Publishers For AI Overviews Content
With the introduction of AI-powered summaries, AI Overviews has drastically reduced the amount of search traffic to websites, prompting complaints from publishers about losing traffic.
Global growth starts with understanding why people buy—market by market
Why brands should scale audience understanding before scaling their campaigns.
C-Suite Shocker: David Ellison Adds a Co-CEO for Merged Paramount-WBD
Ynon Kreiz will join the combined Paramount and WBD to lead alongside Ellison.
Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann
Games company Ubisoft has landed on a name for what it has been calling “Creative House 2,” led by general manager Christoph Hartmann, the former head of Amazon Games who recently joined the team. The group is being named Massive Entertainment, adopting the name of Ubisoft’s Sweden-based studio that has been part of the company […]
Cava hires Dr. Squatch marketer as CMO to build on growth
John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain.
Using Local (AI) Compute To Reduce Reliance On Frontier Models via @sejournal, @chrisgreenseo
How much SEO work can you move off the cloud and onto the user's machine? A Chrome extension experiment with Gemini Nano has answers. The post Using Local (AI) Compute To Reduce Reliance On Frontier Models appeared first on Search Engine Journal.
Rich Silverstein, Goodby Silverstein & Partners Co-Founder, To Retire
Legendary San Francisco adman Rich Silverstein is retiring after 58 years in the industry, the San Francisco Standard reports. As co-founder of Goodby Silverstein & Partners, a Chinatown-based ad agency, he is known for subverting or blowing up archetypes. His 1985 ad for the Mill Valley Film Festival portrayed "regular" local workers as cinephiles who had opinions on the French avant-garde. In one of his new activities, Silverstein is writing a musical about the Cuban Missile Crisis.
As AI Turns Bad Guy, Can Walmart Defend Brand Trust?
The CEO's letter to customers arrives amid growing suspicions about personalized pricing, AI and those "helpful" apps.
Making Our Own Personal Peace With AI
AI adoption feels different to me. I have never had such mixed feelings about a new technology.
The Media Opportunities Hiding In Plain Sight
Why not further leverage the assets your company owns that interact with people every day, such as delivery trucks, packaging, storefronts and receipts?
CMO Tenure Inches Up To 2.6 Years
But it's still far from 2010's median of 4 years. Is that because the role is a pressure cooker? Or a springboard?
Meta Had A Strong Second Quarter, But Its Operating Margin Fell
Meta achieved strong revenue results in the second quarter, including improvements in its advertising business, but its operating cash flow was almost all absorbed by capital expenditures, according to an analysis by Seeking Alpha. The company generated $60.8 billion, a 28% increases YoY, But its operating margin sank to 31%, down from 43% during the same period last year. The analyst did not feel comfortable adding a large premium to Meta’s current market price until there is a clear outlook regarding its financial performance.
GOP Voters Lead Uptick In Trust In Media
Republicans have led a resurgence in trust in the media, according to a new Gallup survey, The Hill reports. Trust in mass media grew by 5% this year to 33%. This included newspapers, television and radio. Republicans drove the increase — 22% said they trusted the media, an 8% hike over 2025. Last year’s overall trust figure of 28% was a new low.
OpenAI Expands Agentic One Dot At A Time
'Dots,' a competitor to Meta Platform's Muse, debuted this week at OpenAI's developer conference, as the company announced an expanded partnership with Adobe.