Creators are Coming for TV, and Brands Need New Playbook: Universal Ads’ Daniel Druger

Creators conquered social media, expanded into long-form video and are now coming for the biggest screen in the house. Daniel Druger, vice president of product at Universal Ads/Comcast, sees television as the next major destination for creator-led marketing. Speaking with Beet.TV editorial director Lisa Granatstein at the IAB CreatorFronts 2026, Druger said creators increasingly have […]

Last updated Sep 30, 2026 by ATDb automated enrichment