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Disney Scores Super Bowl Ad Sellout, Closes Upfront

Disney says it sold out the Big Game with 'one of the broadest advertiser and category mixes in Super Bowl history.'

The future belongs to marketers who make others smarter

Experience isn't losing value because of AI. It's shifting from personal expertise to better decisions, stronger teams, and organizational impact. The post The future belongs to marketers who make others smarter appeared first on MarTech.

Bolder Digital Launches Integrated AI and Digital Marketing Services for Australian Businesses

Empowering Small to Medium Enterprises with Cutting-edge Automation and AI Solutions Bolder Digital, an AI, digital marketing, and automation agency headquartered in Tasmania, Australia, launched an integrated service model that combines AI-powered lead generation, customer nurturing, business automation, and CRM systems with coordinated SEO, paid advertising, and social media campaign delivery. Founded by Jarryd Holmes, […]

Zeotap launches end-to-end Composable CDP Native App on Snowflake Marketplace

Zeotap now runs the entire CDP — identity, segmentation, orchestration and activation— natively in a customer’s own Snowflake account, with zero copy and zero data movement Zeotap, the enterprise Customer Data Platform (CDP) built in Europe with privacy at its core, announced the availability of Zeotap as a Snowflake Native App on Snowflake Marketplace. Zeotap’s […]

Pipedrive Acquires Outfunnel, Bringing Its Top-Rated Marketplace App Home

Pipedrive is bringing automatic sales and marketing sync directly into the product, replacing the need for a separate integration Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, announced the acquisition of Outfunnel, an Estonian sales-and-marketing automation startup and the top-rated app on the Pipedrive Marketplace. Financial terms were not disclosed. “For businesses, […]

CallTower Launches the Upfront Advantage, an Exclusive Incentive Program for Partners

New invite-only program provides upfront financial incentives to accelerate customer acquisition, strengthen channel growth, and create long-term earning opportunities. CallTower, a global leader in delivering unified communications, contact center, and collaboration solutions, announced the launch of its new Upfront Advantage Partner Program, an exclusive, invite-only initiative designed to help partners accelerate revenue realization and drive long-term growth through new […]

Disney Streaming Profit Doubles in June Quarter, Company Shifting Consumer Products to Studios Division

Disney posted mixed results for the June 2026 quarter, as Disney+ and Hulu continued to boost profits and the theme parks division turning in solid performance. And Disney CEO Josh D’Amaro revealed his latest move to restructure the media conglomerate’s operations: He’s moving most of consumer products out of Disney Experiences and into the entertainment […]

How 5 brands won World Cup gold through marketing investments

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.

Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI via @sejournal, @brentcsutoras

Reddit's Q2 call laid out the daily destination strategy and the participation problem standing in its way. What marketers should do now. The post Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI appeared first on Search Engine Journal.

ITV Expands YouTube Sales House with Snack Media Partnership

It's been close to two years since British broadcaster ITV announced a deal with YouTube which granted it the ability to sell its inventory on the video sharing platform. YouTube has become a key distribution point for ITV, and the deal enabled it to package and sell inventory on its own terms, covering the full Read More

CTV Doesn’t Have a Measurement Problem, It Has a Disclosure Problem

Transparency remains a major sticking point in CTV, with buyers regularly failing to receive information on the content their ads ran against. But rather than being a technical challenge, Mateusz Jędrocha, Chief Product Officer at Adlook, argues that this opacity is the result of a commercial choice by publishers, and outlines the types of signals Read More

AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz

AB InBev thanks beer for bringing people together across cultures and generations.

Why the F.A.C.T.S. model is the key to search everywhere optimization by SOCi

Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location brands. The post Why the F.A.C.T.S. model is the key to search everywhere optimization appeared first on MarTech.

How to audit your email automations for revenue gaps

Find your email program's weak spots, from deliverability basics to high-value flows and ESP features, and turn missed opportunities into revenue. The post How to audit your email automations for revenue gaps appeared first on MarTech.

For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the company’s brand baselines, Kelsey Smithuysen, Amazon marketing director for Conair (which owns Cuisinart), told AdExchanger. The green would be not quite the correct Cuisinart shade of […] The post For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender appeared first on AdExchanger.

VitalPBX Strengthens CRM Workflows with Native Zoho, Odoo, and Salesforce Integrations

Native integrations connect call activity directly to the CRM platforms sales and support teams already use. VitalPBX, the enterprise-grade PBX platform built on Asterisk, is highlighting its native CRM integrations with Zoho CRM, Odoo, and Salesforce — the three CRM platforms officially supported out of the box. Reps shouldn’t have to choose between picking up […]

Quisitive launches Spyglass® Guardrail to secure Microsoft 365 and govern Copilot with AI

Quisitive, a global technology consulting firm and Microsoft Frontier Partner, announced the launch of Spyglass® Guardrail, an AI-powered managed service that raises an organization’s Microsoft Secure Score to 80 or above while also governing Microsoft Copilot and AI agent deployments. As an introductory offer, new clients who sign up by September 30, 2026, receive their […]

Adswerve Launches Adswerve Premium Supply Solution Designed to Cut Waste and Maximize Programmatic ROI

New offering gives brands and agencies access to curated, high-quality inventory through a single, expert-led team Adswerve, a leading data and media analytics consultancy operating at the intersection of adtech and martech, announced the launch of Adswerve Premium Supply, a premium supply offering that simplifies media buying, eliminates wasted spend, and gives advertisers access to […]

Reddit CEO Intends To Show More Reviews And Recommendations via @sejournal, @martinibuster

Reddit CEO Steve Huffman revealed intent to leverage the platform's vast amount of evergreen content on recommendations and reviews. The post Reddit CEO Intends To Show More Reviews And Recommendations appeared first on Search Engine Journal.

Agency pay revealed: entry-level and median salaries grow as competition for talent intensifies

Smaller shops are where the bigger wages lie, underpinned by a growing focus on staff retention, Campaign’s annual Salary Survey reveals.

VideoWeek Podcast: #61 David Bradford, Bloomberg Media

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Bradford, Managing Director, Europe at Bloomberg Media. They discuss how Bloomberg has been evolving its media arm, in order to connect with younger audiences and the next generation of business leaders. The conversation also explores: - Bloomberg's investment in Read More

Inside the invitation-only Ad Age CMO Exchange

An invitation-only forum for senior marketers to benchmark challenges off the record, with peer-to-peer discussions on AI, budgets, org design and more in Chicago.

Why Zapier put its CMO in charge of AI adoption—and what marketing leaders can learn from it

Stepping up to become AI leaders is also a means of survival for CMOs facing constant pressure to prove their departments’ worth.