News
19,671 articles covering the AdTech ecosystem
This ‘McMamalona’ mural turned a California McDonald’s into a destination
The Moroch activation celebrating Northern California Valley culture has generated crowds, social posts and cup collectors.
3 IRL marketing ideas for attracting and engaging consumers—from PetSmart to Pinterest
The era of being cooped up at home is over as consumers seek out reasons to visit brick-and-mortar retail and want brands to enhance live events.
Why Tripadvisor is evolving into a media network and co-creator for global brands
Tripadvisor plans to become a full-service media network and content studio for global travel brands As part of this move, rather than relying solely on traditional performance marketing or standard display ads, it partnered with Channel 4 as the primary sponsor for Fred’s Ultimate Hotels. The post Why Tripadvisor is evolving into a media network and co-creator for global brands appeared first on New Digital Age.
Google AI Pilot Pays Some Sites Under 0.1% Of Ad Revenue via @sejournal, @MattGSouthern
A new report says Google's AI contribution pilot pays publishers widely different amounts, and some participants still can't tell how payouts are calculated. The post Google AI Pilot Pays Some Sites Under 0.1% Of Ad Revenue appeared first on Search Engine Journal.
IAB Europe Launches CTV Measurement Framework & Transparency Principles
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today(1st October, 2026) released the final Connected TV (CTV) Measurement Framework and Transparency Principles, following an industry public comment period. The Framework provides a common set of [...] The post IAB Europe Launches CTV Measurement Framework & Transparency Principles appeared first on ExchangeWire.com.
Chef Simon Quadruples Revenue Per Page with Opti Digital
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (1st October, 2026) announced the results of its collaboration with Chef Simon, one of France’s leading online culinary platforms. For more than 25 years, Chef Simon has built [...] The post Chef Simon Quadruples Revenue Per Page with Opti Digital appeared first on ExchangeWire.com.
Digest: Apple Blocks Trade Desk Ads on Safari; AppLovin & Unity Locked in Legal Dispute Over Data Collection
In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards. The post Digest: Apple Blocks Trade Desk Ads on Safari; AppLovin & Unity Locked in Legal Dispute Over Data Collection appeared first on ExchangeWire.com.
The Secret To Motherhood? Dealing With Mental Health Issues, Says Ad Council
Campaign says when new moms prioritize their mental health, they can better cope with the challenges of caring for themselves and their little ones.
FCC spectrum boost for satellite broadband
The Federal Communications Commission has adopted rules that it says will open up massive troves of additional spectrum for next-generation connectivity. Through the satellite spectrum abundance order, the Commission will unlock more than 1,000 megahertz of spectrum in the 12 GHz and 42 GHz bands for a range of connectivity services, including even faster satellite […]
LiveRamp Expands OpenAI Deal With First-Party Data Targeting via @sejournal, @brookeosmundson
LiveRamp expands its OpenAI partnership, bringing RampID first-party audiences to ChatGPT Ads as advertisers gain more targeting and bidding options. The post LiveRamp Expands OpenAI Deal With First-Party Data Targeting appeared first on Search Engine Journal.
Ad Council PSA Reveals the Secret Struggles of New Motherhood
A screaming baby. Stretch marks. Crying in the shower. These harsh realities of early motherhood are too often kept secret, but a new public service announcement out today from the […]
As AI slop spreads, Pixability offers a way to root it out on YouTube
All social media platforms these days bristle with exponentially increasing amounts of AI slop. What if there's a new way to root it out?
In Graphic Detail: Where brands stand when AI agents do the shopping
Getting picked by the agents is the new commerce fight
The creator economy’s stance on AI is shifting — again
Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
OpenAI's ChatGPT ads have a measurement catch-22
Amazon wants to own the long game in ad measurement
Amazon says its ads sell more than they get credit for. Agencies want proof.
Meta adds contributor badges to Forum chat app
The company is trying to convert Facebook Groups into a more interactive Q&A format, while also adding topic labels to help with discovery.
Meta adds AI assistant to Edits
The company said its artificial intelligence-powered “creative partner” will help users discover patterns and create content in the video editing app.
LinkedIn updates its AI-powered hiring bot
The platform announced the launch of Hiring Assistant 2, which has improved capacity for personalization and candidate matchmaking.
TikTok hosts launch of David Geffen Galleries
The app expanded its Museums Alive series by partnering with the Los Angeles County Museum of Art to showcase the museum’s Egyptian collection.
WhatsApp adds new parental controls
The messaging app has implemented tools that will help monitor what groups teens connect with and how certain in-app features are used.
Instagram adds option to boost livestreams
The app already allows promotional boosts of posts, Stories and Reels, and now creators can use an in-app feature to increase engagement of their live videos.
Reddit ends support for RSS feeds
The platform also announced an end to free API access as it tries to protect its data from artificial intelligence scrapers.