IAB Europe Launches CTV Measurement Framework & Transparency Principles

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today(1st October, 2026) released the final Connected TV (CTV) Measurement Framework and Transparency Principles, following an industry public comment period. The Framework provides a common set of [...] The post IAB Europe Launches CTV Measurement Framework & Transparency Principles appeared first on ExchangeWire.com.

Last updated Oct 1, 2026 by ATDb automated enrichment