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19,670 articles covering the AdTech ecosystem
Clinch Named a Fortune Best Workplace in Advertising & Marketing™ 2026
Clinch, the agentic operating system for omnichannel advertising, has been named to the Fortune Best Workplaces in Advertising & Marketing™ 2026 list, produced by Great Place To Work. Clinch ranks No 15. on this year’s list. The recognition is based on [...] The post Clinch Named a Fortune Best Workplace in Advertising & Marketing™ 2026 appeared first on ExchangeWire.com.
Independent agency Zambezi sells majority stake to unusual buyer—what both sides stand to gain
Zambezi’s revenue grew from $54.1 million in 2024 to $76.7 million in 2025, with CEO Jean Freeman citing access to capital as the primary barrier to further growth.
Michael Kassan Invests in $80M Startup OptimizeGEO
With the rise of AI search, "there may not actually be a search page," Kassan said
Three NFL Wives Who Sacked the Stereotype and Ran Their Own Brand Plays
Pro-athlete spouses are rejecting the influencer label to become founders and brand builders in their own right
Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle
Inside Google's pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem. The post Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle appeared first on AdExchanger.
Fixing The Back-Office Problem That Eats Into Agency Margins
Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. We can buy impressions in milliseconds and continuously optimize, yet, on the back end, we’re still exporting spreadsheets and manually reconciling invoices against contracts and delivery. The more sophisticated the front end gets, the less […] The post Fixing The Back-Office Problem That Eats Into Agency Margins appeared first on AdExchanger.
Virgin Media TV offers free kids’ channel this October
Virgin Media is giving eligible TV customers access to a range of kids’ channels throughout October at no extra cost (usually £5 per month), including Sky Kids, Cartoon Network, Cartoonito, Boomerang, Nickelodeon, Nick Jr, Nick Jr Too, Nicktoons and Baby TV (usually an extra £5), alongside hundreds of on demand episodes. Families will be able […]
European TV initiative sets out proposals to tackle programmatic barriers
The European Programmatic TV Initiative (EPTVI) has published its Stage Two report, setting out six proposals to make premium television easier to buy, sell, measure and operate programmatically across Europe. Programmatic TV is gaining momentum as more broadcast and streaming inventory becomes available through automated trading. The market opportunity is significant: greater automation can reduce […]
Verizon Fios customers lose access to Starz
Starz Networks President, Alison Hoffman, has issued the following statement regarding the status of its negotiations with Verizon and the loss of all Starz channels, Starz On Demand and the Starz app through Verizon Fios in the US. “Despite extensive efforts by Starz to reach a renewal agreement and preserve uninterrupted access for Verizon Fios […]
Spain: Netflix signs content deal with Filmin
Netflix has launched a collaboration with independent Spanish streamer Filmin, giving Netflix members in Spain access to a monthly selection of films and documentaries, curated by Filmin’s editorial team. Starting immediately, Netflix members in Spain can find the first collection, titled October Mysteries, available in its own section on the service, in time for Halloween […]
Research: Connected TV reaches 35.4m Italians
While traditional TV remains central to Italian living rooms, the battle for viewer attention has migrated across smart screens, subscription services, and mobile social platforms, according to research from market analysis firm Sensemakers. As of May 2026, Connected TV (CTV) reached a monthly audience of 35.4 million people – an increase of 4.3 per cent […]
BT launching BT TV service
BT has announced that it will launch a new BT TV service on October 15th. Bringing together live TV, streaming services and popular content in one place, powered by BT’s broadband, BT TV will deliver “a seamless experience for households who value trust, reliability and simplicity”. BT says the launch marks an “important milestone” for […]
France: Canal+ investigated by Competition Authority
French pay-TV Canal+ Group is the subject of an investigation launched by French Competition Authority, suspecting an abuse of its dominant position related to the acquisition and distribution of films. Two years after having taken on the issue, the Competition Authority indicated in a statement on September 29th that it had “notified grievances” to an […]
AI Disclosure Experience: How Brands Can Label AI Interactions Without Creating Trust Fatigue
AI disclosure is moving from legal notice to customer experience design. Customers now meet AI in chats, product suggestions, service replies, and campaign content. A small label can build trust when it appears at the right moment. AI disclosure experience turns that label into a design choice. It helps your team decide what to disclose, […]
Yext Signs Definitive Agreement to Acquire Flamel.ai, Extending Its Agentic Marketing Platform Into Local Paid Media
Planned acquisition adds localized ad execution across Google, Meta, and ChatGPT, giving multi-location brands one platform for organic and paid visibility Yext, Inc. (NYSE: YEXT), the enterprise marketing platform for an agentic world, has signed a definitive agreement to acquire Flamel.ai. Flamel.ai helps multi-location brands run localized paid campaigns across Google, Meta, and ChatGPT. This […]
Fortune Media and Great Place To Work Name Viant to 2026 Best Workplaces in Advertising & Marketing
Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list. Earning a spot means that Viant is one of the best companies to work for in the […]
Larridin Announces a New Collaboration with Google Cloud to Help Enterprises Measure and Maximize the Impact of AI
The company’s AI value measurement platform is now available on Google Cloud Marketplace, helping organizations track AI adoption, fluency, spend, and business impact. Larridin, Inc.®, the platform measuring AI-powered work across the enterprise, today announced its products are now available on Google Cloud Marketplace, expanding enterprise access to insights across teams, workflows, and industries. Unlike […]
Mediaocean Announces Prisma Direct Integration with Warner Bros. Discovery Advertising to Accelerate Premium Advertising Transactions
Integration Expands Prisma Direct Ecosystem, Bringing Greater Automation and Efficiency to Media Buying Across WBD’s Iconic Programming Portfolio Mediaocean’s Prisma, the trusted system of record for global media investment, announced that Warner Bros. Discovery Advertising (WBD) will integrate with Prisma Direct, expanding the infrastructure connecting agencies and brands directly with premium media companies through automated […]
Topsort Unveils T‑Brain, a Commerce-Specific Foundation Model for Enterprise Decision-Making
Built on intelligence developed through billions of commerce decisions, T‑Brain brings commerce-specific AI to the systems that power modern commerce. Today at Topsort Fall Update 2026, Topsort introduced T‑Brain, the company’s first Large Commerce Model (LCM). A commerce-specific foundation model, Theo is designed to understand signals from products, catalogs, queries, shoppers and transactions—and apply that […]
Levelpath Launches Ranger, the First AI Platform Built for Autonomous Procurement
Ranger runs entire processes end-to-end; lets procurement teams scale faster, increase spend under management, and drive value from strategic suppliers Levelpath, the leader in autonomous procurement, has announced the launch of Ranger, the first AI platform that can run entire procurement processes autonomously, from a natural language or voice prompt. Ranger represents a new category […]
Zefr and Reddit Partner to Give Advertisers Deeper Insights and More Precise Suitability Controls
New partnership gives advertisers greater confidence to reach highly engaged communities through advanced AI-powered contextual intelligence Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, announced a partnership with Reddit to provide advertisers with advanced AI-powered content-level intelligence, insights, brand safety and suitability measurement solutions across Reddit’s rapidly growing […]
Cloudflare Moves Monetization Gateway & Pay Per Use Into Beta via @sejournal, @MattGSouthern
Cloudflare's Monetization Gateway charges AI agents per request in a closed beta, and Pay Per Use pays publishers for the AI uses that buyers report. The post Cloudflare Moves Monetization Gateway & Pay Per Use Into Beta appeared first on Search Engine Journal.
Where to Find the Exact Phrases That Get Your Content Cited in AI Search via @sejournal, @hethr_campbell
Join CTM on October 13 to learn how first-party customer data can earn AI citations, improve FAQ content, and reveal which clicks become leads. The post Where to Find the Exact Phrases That Get Your Content Cited in AI Search appeared first on Search Engine Journal.
This ‘McMamalona’ mural turned a California McDonald’s into a destination
The Moroch activation celebrating Northern California Valley culture has generated crowds, social posts and cup collectors.