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Hellmann’s Canada - Mayo Theory - 32s

Apple - Dança - 30s

Apple’s World Cup AirPods spot sees Vini Jr. dancing to an unheard beat

The Aube Perrie-directed ad highlights AirPods Pro 3 with choreography and ambient sound design.

Report: The agency inflection point

Inside the forces putting the traditional agency model under pressure—from harder work and operational inefficiency to the rise of AI.

Pure Leaf - Time for a Tea Break - 45s

Walmart Challenges Amazon With New Google Deal

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and Google, executives told ADWEEK. It’s […]

These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion

Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry.

How Crocs Made a Punchline Into a Competitive Advantage

Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.

Amazon Exec Reveals What the New Alexa Has That Rufus Didn’t

Alexa for Shopping is opening up new ad opportunities.

DNA&STONE Takes Aim at Sex Trafficking Ahead of World Cup

With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness of the issue with real testimonials.

Audio First: How Tonies Is Winning the Battle for Kids’ Attention

Chief experience officer Ginny McCormick explores how audio-first technology is shaping storytelling and childhood play.

The Secret Behind Marketing Sleep and Disrupting a $585 Billion Health Market ft. CEO Tim Rosa

Rosa also discusses his rise from CMO to CEO by scaling three categories.

TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications

One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse

EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run

The account is estimated to be worth around $250 million.

Signal orchestration reveals which accounts are ready to buy

Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement. The post Signal orchestration reveals which accounts are ready to buy appeared first on MarTech.

Agency AI pitches are starting to face harder questions

As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.

The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live […] The post The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook appeared first on AdExchanger.

This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns

Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data […] The post This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns appeared first on AdExchanger.

Spectrum Reach and Anoki AI Team Up to Achieve Improved Real-Time Transparency in Streaming TV

Anoki ContextIQ Brings Brand Suitability and Contextual Intelligence to Spectrum Reach’s Streaming Inventory — Including Live Content Spectrum Reach and Anoki AI announced a collaboration that will give advertisers even better control and transparency over where their ads appear on streaming television platforms. Through the agreement, Spectrum Reach now has integrated Anoki’s ContextIQ – a […]

Techmango Technology Services Rebrands as SMI TECHSOLUTIONS PRIVATE LIMITED, Product and Services Under One Identity

Transformation reflects the company’s evolution into an AI-first organization, unifying enterprise software and technology services under one brand. Techmango Technology Services Private Limited today announced its rebranding as 𝐒𝐌𝐈 𝐓𝐄𝐂𝐇𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒 𝐏𝐑𝐈𝐕𝐀𝐓𝐄 𝐋𝐈𝐌𝐈𝐓𝐄𝐃, marking a significant milestone in the company’s evolution from a technology services organization into a unified AI and intelligent automation company. SMI TECHSOLUTIONS […]

CallRail Makes ChatGPT Ads Measurable for SMBs and Marketing Agencies

New integration enables businesses and agencies of all sizes to measure and optimize ChatGPT ads performance alongside Google, Meta and Microsoft campaigns CallRail, the AI-powered lead engagement platform, announced a new integration for ChatGPT ads, becoming the first SMB and agency-focused provider to offer ChatGPT ad attribution. As AI-powered discovery reshapes how consumers find businesses, […]

Later Adds Dena Upton as Chief People Officer to Drive Continued Scale and AI Innovation

New executive hire reinforces Later’s investment in building the creator economy’s best workplace as the company sees accelerated growth Later, the world’s most intelligent influencer marketing company, appointed Dena Upton as Chief People Officer, continuing to build out its strong executive leadership team. Dena brings significant people leadership experience at high-growth technology companies and will […]

Amperity and Arktic Fox Report: Retailers Accelerating AI Faster Than Ability to Act on Customer Signals

New Arktic Fox research reveals growing gap between AI ambition and real-time customer engagement readiness across retail and consumer brands Arktic Fox and Six Degrees Executive, in partnership with Amperity, have released the Inside Digital & eCommerce 2026 report, revealing that while Australian retailers and consumer brands are rapidly increasing investment in AI, personalisation, omnichannel […]

Software Pro Digital Recognized Among Top Global SEO Companies and Fastest Growing Digital Marketing Agencies by Clutch

Software Pro Digital is recognized by Clutch among the world’s leading SEO agencies and fastest growing digital marketing firms. Software Pro Digital, a full-service Digital Marketing Agency specializing in Search Engine Optimization (SEO), c (PPC) advertising, Web Design and Development, Social Media Marketing, and Lead Generation, today announced its recognition by Clutch among the world’s […]