Research: Connected TV reaches 35.4m Italians

While traditional TV remains central to Italian living rooms, the battle for viewer attention has migrated across smart screens, subscription services, and mobile social platforms, according to research from market analysis firm Sensemakers. As of May 2026, Connected TV (CTV) reached a monthly audience of 35.4 million people – an increase of 4.3 per cent […]

Last updated Oct 1, 2026 by ATDb automated enrichment