Fixing The Back-Office Problem That Eats Into Agency Margins

Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. We can buy impressions in milliseconds and continuously optimize, yet, on the back end, we’re still exporting spreadsheets and manually reconciling invoices against contracts and delivery. The more sophisticated the front end gets, the less […] The post Fixing The Back-Office Problem That Eats Into Agency Margins appeared first on AdExchanger.

Last updated Oct 1, 2026 by ATDb automated enrichment