European TV initiative sets out proposals to tackle programmatic barriers
Articleadvanced-television.com
The European Programmatic TV Initiative (EPTVI) has published its Stage Two report, setting out six proposals to make premium television easier to buy, sell, measure and operate programmatically across Europe. Programmatic TV is gaining momentum as more broadcast and streaming inventory becomes available through automated trading. The market opportunity is significant: greater automation can reduce […]
Last updated Oct 1, 2026 by ATDb automated enrichment