News
16,142 articles covering the AdTech ecosystem
Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates via @sejournal, @brookeosmundson
Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities. The post Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates appeared first on Search Engine Journal.
When AI Takes The Click, Click Worthiness Should Guide Your Strategy via @sejournal, @billhunt
Search volume told you what people want to know. It no longer tells you whether they need you after AI answers. Click Worthiness does. The post When AI Takes The Click, Click Worthiness Should Guide Your Strategy appeared first on Search Engine Journal.
Richard Oliver departs Omnicom Media
The chief investment officer was with IPG since 1994.
Government’s DSIT pitch cancelled amid departmental shake-up
PM Andy Burnham announced the merger of the Department for Science, Innovation and Technology with the Department for Business and Trade.
Suzuki steers UK media review
Suzuki's EV push is expected to be part of the brief.
S4 Capital revenues fall but profits surge in H1
Full-year revenue forecast lowered.
Teads sues Google over unfair ad practices
Teads joins a growing wave of ad tech rivals taking legal action over alleged manipulation and market dominance.
Publicis Groupe appoints Jessica Ringshall as chief production officer for UK Creative Practice
Ringshall joined Saatchi & Saatchi in 2022 as chief production officer.
Brothers & Sisters hires president of gaming
New role comes as shop seeks new opportunities in entertainment.
Tackling the loneliness epidemic through art
Art for Social Change is a charity creating work that tackles social issues having a negative impact on life; its first project will be a major behavioural change campaign in time for Blue Monday in January 2027.
'Your company has a reputation for being an absolute nightmare'
Agencies avoid pitching to clients with poor reputations within the industry, often with polite lies about being 'too busy', writes Darren Woolley.
What would make adland happier and more engaged?
Adland leaders say purpose, stability and strengthened people management will be key to improving workers’ happiness.
Specsavers taps 90s club culture for over-50s audiology campaign
The work was created in-house alongside PR agency Golin Ketchum.
Monica Ybarra-Rankin
Vision Media, a leading provider of advertising and media buying services, announced the addition of Monica Ybarra-Rankin to the newly created position of Director of Human Resources.
CMO Moves - July 2026
Ahold Delhaize winds down plans for 2 automated frozen warehouses
The grocer and supply chain solutions company Americold are closing a facility in Pennsylvania and halting plans for one in Connecticut.
Ahold Delhaize USA remains an e-commerce powerhouse, but reports sluggish sales growth
Like many U.S. grocers, the company’s comparable store sales performance was weighed down by the Inflation Reduction Act.
Best Buy picks Nordstrom alum for CFO
Anne Bramman succeeds Matt Bilunas, who left the retailer last month after serving as its finance chief for seven years.
Barbie is ready to be a ‘fashion icon’
While Mattel is entering a new chapter with the doll, it swung to a net loss in Q2.
Under Armour hits play on K-pop partnership
The company named BoyNextDoor as global brand ambassadors as it works on an Asia-Pacific rollout of its Bouncy Tee line.
Michael Kors a drag in Q1 as Jimmy Choo kicks revenue up 10%
Owner Capri Holdings suffered from woes at its larger label, as total revenue fell more than 3% compared to last year, though margins and profits expanded.
Disney, TikTok partner on content sharing as creators fuel fandom
The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.
AI Visibility Measurement: What To Track & What To Ignore
Citations, sentiment, and LLM referral traffic make poor KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, and revenue. The post AI Visibility Measurement: What To Track & What To Ignore appeared first on Search Engine Journal.
Columbia Sportswear calls off ‘Expedition Impossible’ but has consolation prizes for Flat Earthers
In the end, no one found the edge of the Earth—but many will be getting $100 gift cards.