Global Brands Are Ditching Labour-Based Agency Fees Finds WFA

Last summer, the Institute of Practitioners in Advertising (IPA) warned that the advertising industry was approaching a "tipping point" over agency pricing structures, arguing that traditional time-and-resource (FTE-based) pricing models fail to capture the value of services provided by modern agencies. The IPA found that only 27 percent of agencies felt they receive a “fair” Read More

Last updated Oct 1, 2026 by ATDb automated enrichment