Roblox Wants a Line in Every Media Plan. Pre-Roll Ads are Its Latest Argument.

Roblox is a phenomenon. More than 130 million people log into the game every day, spending an average of two and a half hours inside its immersive worlds. For advertisers chasing Gen Z and Gen Alpha, that kind of engagement is hard to find anywhere else. The challenge has always been proving that the time […]

Last updated Sep 30, 2026 by ATDb automated enrichment