Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets

Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, the ad tech industry is optimizing for the wrong thing. “A shorter path isn’t inherently a better path,” Wolfe says on this episode of AdExchanger’s […] The post Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets appeared first on AdExchanger.

Last updated Sep 30, 2026 by ATDb automated enrichment