Twitch’s viewership is up year-over-year. Are clips the reason?

Clipping is the creator growth strategy du jour. To get people’s attention on their livestreams and long-forms, some creators are paying millions of dollars to mobilize armies of clippers, who disseminate bite-sized bits of their content across YouTube Shorts, TikTok, and Instagram Reels. MrBeast even launched a company about it. But does clipping actually pay […] Visit Tubefilter for more great stories.

Last updated Sep 29, 2026 by ATDb automated enrichment