Firms Team Up To Bring Show-Level Attribution To Podcast Ads

Podcasters are being offered show-level data on which podcasts are driving sales, thanks to an integration between  Fairing and Podscribe, Net Influencer reports. This arrangement fills in a gap caused by a change in listening habits. Podcast attribution has long depended on IP matching, which suffices for RSS-distributed audio, but it cannot measure listening on platforms like YouTube. Going forward, every active Podscribe campaign will automatically populate as a response option in Fairing’s post-purchase surveys. Fairing will verify these conversions when it sends that response back to Podscribe.

Last updated Sep 29, 2026 by ATDb automated enrichment