Study: US advertisers starting holiday campaigns earlier

The holiday advertising season is already underway. Research from Yahoo DSP finds that US advertisers are moving their holiday campaigns earlier, increasing budgets and prioritising deals and value as they compete for consumer spending. According to the study, pre-Labor Day campaign launches nearly doubled year over year, from 4 per cent to 8 per cent, […]

Last updated Sep 30, 2026 by ATDb automated enrichment