Companies

Optable is a data collaboration platform providing privacy-first audience and measurement solutions for publishers and advertisers. The company offers clean room technology, identity resolution, and data activation tools designed for the cookieless advertising ecosystem.

Marketing measurement and cross-channel attribution analytics company.

Optimizely is a leading digital experience platform (DXP) offering experimentation, feature flagging, and content management tools that help businesses optimize their digital products and marketing.

OptiMonk is a conversion optimization and personalization platform that helps e-commerce businesses and websites increase sales and reduce cart abandonment through targeted popups, messages, and personalized experiences. The company provides a comprehensive suite of tools including exit-intent technology, A/B testing, and behavioral targeting to engage visitors at critical moments in their customer journey. OptiMonk serves thousands of online businesses globally, from small e-commerce stores ...

Optimove is a leading customer relationship management (CRM) platform that helps businesses drive growth through personalized, data-driven marketing campaigns.

Optmyzr is a leading provider of pay-per-click (PPC) management software solutions that serves as critical infrastructure in the digital advertising technology ecosystem. The company has developed a comprehensive suite of automation and optimization tools that enable digital marketing professionals to streamline their advertising operations across major platforms including Google Ads, Microsoft Advertising, and Amazon Ads. The platform leverages advanced algorithms and machine learning capabi...

Oracle Corporation is a multinational computer technology corporation headquartered in Austin, Texas, and is one of the world's leading enterprise software companies. The company specializes in developing and marketing database software and technology, cloud engineered systems, and enterprise software products, particularly its own brands of database management systems. Oracle has evolved from a database company to a comprehensive cloud solutions provider, offering integrated cloud applicatio...

Oracle Advertising was Oracle's adtech division offering data-driven advertising solutions, shut down by September 2024 after an 85% revenue decline driven by privacy regulation and the collapse of third-party data infrastructure.

Oracle BlueKai was a leading data management platform (DMP) that enabled marketers to collect, manage, and activate audience data for targeted advertising before being shut down by Oracle.

Oracle Commerce is an enterprise ecommerce platform that provides cloud-based solutions for B2B and B2C digital commerce experiences as part of Oracle's Customer Experience (CX) Cloud suite.

Oracle's AI-powered customer experience platform that unifies marketing, sales, and service data to deliver personalized, data-driven engagement at enterprise scale.

Oracle's enterprise customer experience platform combining marketing automation, data management, and advertising solutions for large-scale brands and agencies.

Oracle Data Cloud was Oracle's flagship data and audience intelligence platform for advertisers, combining BlueKai, Datalogix, Moat, and Grapeshot — until Oracle exited the entire ad-tech industry in 2024.

Oracle Eloqua is an enterprise marketing automation platform that enables B2B marketers to create, deploy, and measure sophisticated multi-channel campaigns.

Oracle Marketing Cloud was Oracle's comprehensive marketing automation and data management platform that operated as a distinct brand until being rebranded and integrated into Oracle CX Marketing in 2017-2018.

Oracle Moat was a leading ad measurement and analytics platform that provided viewability, attention, and brand safety metrics before Oracle shuttered its entire advertising business in 2024.

Oracle's retail analytics solution providing data-driven insights for merchandising, customer behavior, and store operations within the retail industry.

Oracle Unity CDP is Oracle's customer data platform that unifies customer data across channels to enable personalized marketing and advertising experiences.

Orbital Insight was a geospatial analytics company that used satellite imagery and AI to provide location intelligence insights for various industries before being acquired by Unacast in 2023.

Orchid is a decentralized, open-source, peer-to-peer VPN network that leverages blockchain technology and its native OXT cryptocurrency to provide a new model for internet privacy. It enables users to purchase bandwidth from a global network of providers, offering a more secure and private online experience.

Oribi was a no-code marketing analytics platform that helped businesses track conversions and user behavior without requiring developer resources — acquired by LinkedIn in 2022.

OroCommerce is a specialized provider of open-source and enterprise-grade B2B eCommerce solutions designed specifically to address the complex requirements of business-to-business transactions. As part of the Oro Inc. family of products, the platform distinguishes itself through its emphasis on flexibility, customization, and scalability, enabling organizations to build sophisticated digital commerce experiences that accommodate intricate pricing structures, multi-tiered customer hierarchies,...

Ortto is a comprehensive marketing automation and customer data platform (CDP) designed to help businesses orchestrate personalized customer journeys across multiple channels. The platform consolidates customer data management, marketing automation, analytics, and messaging capabilities into a unified solution, eliminating the fragmentation that comes with using multiple disconnected marketing tools. By enabling companies to capture, consolidate, and activate customer data in real-time, Ortto...