Companies

Marigold (formerly CM Group) is an SMB-focused customer-engagement and email marketing platform group. Following the Nov 24 2025 sale of its enterprise business to Zeta Global ($325M), Marigold retains its SMB-tier brands: Campaign Monitor, Emma, and Vuture. Divested enterprise brands (Cheetah Digital, Selligent, Sailthru, Liveclicker, Marigold Loyalty, Grow) now sit under Zeta Global.

Marin Software is a publicly-traded technology company that provides a cloud-based digital advertising management platform for performance-driven advertisers and agencies. Founded in 2006, the company pioneered cross-channel advertising campaign management solutions that enable marketers to optimize their paid search, social, and eCommerce advertising campaigns across major platforms including Google, Microsoft, Facebook, Instagram, and Amazon. The platform leverages advanced analytics, autom...

London-headquartered proposition-design and innovation consultancy founded 2009, acquired by Deloitte June 1 2017. Now part of Deloitte Digital's Applied Design & Innovation practice; LinkedIn handle "Market Gravity, Deloitte". Offices in London, NYC, Edinburgh, Toronto. Sources: Deloitte Canada press + Consultancy.uk + The Drum.

Market Logic Software provides an AI-powered insights platform that helps global brands manage, share, and activate their market research and consumer insights. It centralizes all insights, making them searchable and actionable for faster, more confident decision-making across the enterprise.

Salesforce's B2B marketing automation platform — formerly Pardot. Renamed in April 2022 as Salesforce consolidated Pardot under the Marketing Cloud brand. Provides lead nurturing, scoring, email automation, ROI reporting, and B2B campaign management. Tightly integrated with Salesforce Sales Cloud.

Enterprise-tier edition of Salesforce Marketing Cloud announced at Dreamforce 2024 (GA November 2024). Adds Path Experiment, Unified Conversations SMS, and Einstein Engagement features beyond Marketing Cloud Growth.

SMB-focused edition of Salesforce Marketing Cloud built natively on the Salesforce Core Platform, launched February 20, 2024. Designed to make SFMC accessible to smaller businesses; native CRM integration without the legacy ExactTarget stack.

Salesforce's marketing analytics and AI platform — formerly Datorama. Renamed in 2021 as Salesforce integrated Datorama into Marketing Cloud. Unifies marketing data from advertising, social, search, web analytics, and CRM into a single intelligence layer with AI-powered insights and dashboards.

Salesforce's agentic, full-funnel B2B+B2C marketing platform announced at Connections 2025 (June 11-12, 2025). Built natively on Data 360 and powered by Agentforce — consolidates 9 prior marketing acquisitions into one app.

Salesforce Marketing Cloud component for 1:1 personalization across web, mobile, email, and in-app. Renamed from Salesforce Interaction Studio in the Marketing Cloud Winter '23 release (Nov 2022). The product originates from Evergage (acquired by Salesforce Feb 2020), which was rebranded to Interaction Studio, then to its current name.

Marketing Evolution is an enterprise-focused marketing technology company that specializes in advanced analytics and attribution solutions designed to help organizations measure and optimize marketing performance across complex, multi-channel environments. The company addresses one of the most critical challenges facing modern marketers: understanding the true impact of marketing investments across an increasingly fragmented media landscape where customer journeys span multiple touchpoints an...

Leading marketing automation platform acquired by Adobe in 2018, providing engagement marketing software for B2B and B2C marketers.

Marketing automation platform owned by Adobe that provides lead management, email marketing, and customer engagement tools for B2B marketers.

Marketplacer provides SaaS technology that enables retailers and brands to launch and scale online marketplace platforms.

Maropost is a unified customer engagement platform that helps businesses connect with customers across various channels. It offers solutions for email marketing, marketing automation, e-commerce, and service cloud, enabling personalized customer journeys and improved retention.

Marpipe is a creative testing and automation platform that enables advertisers to test multiple ad variations at scale using multivariate testing methodology.

Marq (formerly Lucidpress) is a brand templating platform that empowers distributed teams to create on-brand marketing materials without sacrificing brand consistency.

Commerce-marketing agency acquired by Publicis Groupe September 2024 for ~$600M. Operates within Publicis Solutions division focused on retail-media + shopper marketing.

Cincinnati-based AI-driven media measurement and reporting platform for buyer transparency. Founded 2017. Acquired by PubMatic September 14 2022 for $45M to accelerate Supply Path Optimization tooling. Now folded into PubMatic Activate.

Film and TV studio division of Marvel Entertainment, which Disney acquired August 2009 for $4B. Marvel Cinematic Universe (MCU) — most successful film franchise of all time.

Marxent is a leading provider of 3D commerce and augmented reality (AR) solutions for retailers and manufacturers. Their 3D Cloud platform enables businesses to create, manage, and deploy 3D content for immersive shopping experiences, helping customers visualize products in their own space. They specialize in tools for selling complex products like furniture, home decor, and building materials.

Mastercard — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Matillion is a leading data productivity company that provides powerful, purpose-built data integration and transformation solutions for cloud data warehouses. Its platform helps organizations extract, load, and transform data at scale, enabling data teams to accelerate the delivery of actionable insights and drive business value.

Matomo (formerly Piwik) is a leading open-source web analytics platform that provides organizations with full control over their data while respecting user privacy. Founded in 2007, Matomo offers a powerful alternative to proprietary analytics solutions like Google Analytics, emphasizing data ownership, privacy compliance, and transparency. The platform is used by over 1 million websites across 190+ countries, including governments, enterprises, and small businesses that prioritize data sover...