Companies

Adalytics is a research and analytics company focused on digital advertising measurement and verification. The company provides tools and research to help advertisers analyze ad delivery, performance, and potential fraud across digital platforms.

adam&eveDDB is a leading UK-based creative advertising agency known for iconic campaigns, including John Lewis Christmas ads, operating as part of the global DDB Worldwide network.

Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising before being acquired by AOL in 2013.

Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.

Adasta provides programmatic advertising solutions for traditional media companies, helping them monetize their inventory through programmatic channels. The platform bridges the gap between traditional media sales and programmatic advertising technology.

Adbeat is a competitive intelligence platform that helps advertisers and marketers track and analyze digital advertising campaigns across the web. The platform provides detailed insights into competitors' ad strategies, creative assets, and media buying patterns.

A native advertising platform specializing in content recommendation and performance-based advertising solutions for publishers and advertisers.

Leading ad-blocking browser extension that blocks intrusive ads and trackers while allowing acceptable ads through an optional whitelist program.

Adbrain was a cross-device identity resolution platform that helped advertisers track and target users across multiple devices before being acquired by Oracle in 2016.

AdBridge is a creative logistics platform for TV advertising, now part of Extreme Reach's suite of solutions for managing and delivering broadcast creative assets.

Adcash is an established digital advertising technology company that operates as a comprehensive programmatic advertising platform serving the global digital marketing ecosystem. Founded as both a full-service ad network and supply-side platform (SSP), the company has built a robust infrastructure that processes billions of ad impressions monthly, effectively bridging the gap between advertisers seeking quality traffic and publishers looking to maximize their revenue potential. The platform's...

AdClear is a German-based mobile attribution and analytics platform that operates as an independent Mobile Measurement Partner (MMP) in the mobile marketing technology ecosystem. The company addresses a critical conflict of interest in mobile advertising by providing transparent, unbiased measurement solutions that enable advertisers to accurately track and optimize their mobile user acquisition campaigns across multiple channels. AdClear's comprehensive platform combines attribution tracking...

AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media business.

AI system design studio acquired by R/GA July 2025 — R/GA's first acquisition since carving out of IPG to Truelink Capital. Integrated as R/GA's in-house AI capability; founders include former Google AI design talent. Sources: Adweek + Ad Age.

Social bookmarking and sharing widget company acquired by Oracle in January 2016 for $200M. Pre-acquisition, AddThis was on millions of websites and provided social-share buttons + audience data. Used by Oracle to enrich Data Cloud audience profiles. Shuttered by Oracle around 2018-2020 as third-party tracking declined; fully retired by 2024 advertising-business shutdown.

AdElement is a programmatic advertising platform specializing in native and display advertising solutions. The company provides self-serve DSP technology with advanced targeting capabilities for performance marketers and agencies.

Adello is a Swiss AI-powered mobile advertising platform that uses deep learning to optimize campaign performance and audience targeting without relying on personal data.

Adelphic was a demand-side platform (DSP) offering programmatic advertising solutions for TV and digital media before being acquired by Viant Technology in 2017.

Adestra was an email marketing automation platform that provided sophisticated email campaign management and personalization tools before being acquired by Upland Software in 2016.

AdEx Network is a decentralized, blockchain-based digital advertising platform that eliminates intermediaries to deliver transparent, fraud-resistant ad campaigns with full user privacy.

Leading trade publication covering the digital advertising and data technology industry, providing news, analysis, and events for the programmatic ecosystem.