Companies
3,616 companies in the AdTech ecosystem
YML
AcquiredDigital Product & Mobile Agency
Mobile-first digital-product agency. Absorbed into Code and Theory Network 2022.
Yo!Kart
eCommerce Platform
Yo!Kart is a multi-vendor eCommerce platform provider offering turnkey marketplace solutions for building online marketplaces similar to Amazon, eBay, and Etsy.
YODA (Disney Ad Server)
Ad Serving / Video Ad Decisioning
Yield Optimized Delivery Allocation — Disney's proprietary ad server / decision engine, built in-house to replace FreeWheel. Powers Disney+ and Hulu, delivering ~500M ad impressions per day. Determines when to serve ads to individual viewers and enables direct-sold vs programmatic competition. Supports proprietary formats (Pause Ads, Binge Ads, GatewayGo). Deployed on Hulu first, then extended to Disney+ when ad tier launched Dec 2022.
Yomiuri Advertising
Full-Service Advertising Agency
Yomiuri Advertising is one of Japan's leading full-service advertising agencies, closely affiliated with the Yomiuri Shimbun newspaper group, offering integrated media planning, buying, and creative services.
Yospace
Video Advertising Technology / Server-Side Ad Insertion
Yospace is a leading provider of server-side ad insertion (SSAI) technology for live and on-demand video streaming across broadcast and OTT platforms.
Yotpo
eCommerce Marketing / Customer Retention Technology
Yotpo is a leading customer content platform that helps brands generate, manage, and leverage customer content to drive business growth. Their platform enables brands to collect and showcase reviews, visual content, and loyalty programs to enhance the customer experience.
Yottaa
AcquiredWebsite Performance Optimization / eCommerce Technology
Yottaa was a website performance optimization and eCommerce acceleration platform that was acquired by Akamai Technologies in 2021.
YouAppi
Mobile Marketing / User Acquisition & Retargeting
YouAppi is a mobile marketing platform specializing in programmatic user acquisition and retargeting for app advertisers, leveraging AI-driven audience intelligence.
Youku Advertising
Video Advertising / Digital Media
Youku Advertising is the digital advertising arm of Youku, China's leading online video platform, offering brand and performance ad solutions across one of the country's largest streaming audiences.
YouTube
Video Advertising & Streaming Media
YouTube is the world's largest video-sharing platform and a dominant force in digital advertising, offering brands massive reach through video ads across billions of hours of daily content consumption.
YouTube Ads
Video Advertising
Google's video advertising platform that enables advertisers to reach audiences across YouTube and the broader Google video partner network.
YouTube Gaming
Video Advertising / Gaming Content Platform
YouTube's dedicated gaming content platform offering live streaming, video-on-demand, and community features for gaming creators and audiences.
YouTube Premium
Streaming / Subscription Video
YouTube's subscription tier that removes ads and unlocks premium features — a major force in the shift toward subscription-based video monetization.
YouTube Shopping
Social Commerce & Video Advertising
YouTube's integrated commerce and advertising platform that enables brands and creators to sell products directly through shoppable video content, live streams, and Shorts.
YouTube Shorts
Video Advertising / Social Media Advertising
YouTube's short-form video platform competing with TikTok and Instagram Reels, offering vertical video content up to 60 seconds with integrated advertising opportunities.
YouTube TV
Connected TV (CTV) / Streaming Video
YouTube TV is a live TV streaming service offering 100+ channels, cloud DVR, and on-demand content as an alternative to traditional cable television.
YuMe
AcquiredVideo Advertising Technology
YuMe was a video advertising technology platform specializing in brand advertising across connected TV, mobile, and desktop environments before being acquired by RhythmOne in 2016.
Zaius
AcquiredCustomer Data Platform / Marketing Automation
Zaius was a B2C CRM and marketing platform that unified customer data to help retailers deliver personalized, cross-channel experiences — acquired by Optimizely in 2021.
Zaloni
AcquiredData Management & Governance
Zaloni was a data management platform provider specializing in data lake governance, data cataloging, and self-service analytics — acquired and absorbed into the broader data management ecosystem.
Zapier
Workflow Automation & Integration Platform as a Service (iPaaS)
Zapier is a leading workflow automation platform that enables businesses and individuals to connect their web applications and automate repetitive tasks without writing code. Founded on the principle of democratizing automation, Zapier has established itself as a critical infrastructure tool for modern digital workflows, serving millions of users worldwide. The platform facilitates seamless data transfer and task automation between over 5,000 web applications, ranging from productivity tools ...
Zappar
Augmented Reality Technology / AR Platform
Zappar is a pioneering augmented reality (AR) technology company that has positioned itself as a leader in democratizing AR content creation and distribution across multiple industries. Founded with the mission to make advanced AR capabilities accessible to organizations of all sizes and technical capabilities, Zappar provides comprehensive platforms and tools that enable brands, agencies, educators, and content creators to build sophisticated augmented reality experiences without requiring d...
Zapworks
Augmented Reality Advertising Technology
Zapworks is an augmented reality (AR) platform that enables brands and agencies to create, publish, and track WebAR and app-based AR experiences without extensive coding knowledge.
Zarget
AcquiredConversion Rate Optimization
Zarget was a conversion rate optimization and A/B testing platform that was acquired by Freshworks in 2016 and integrated into Freshworks' marketing automation suite.
Zefr
Brand Safety and Contextual Targeting