Companies
4,159 companies in the AdTech ecosystem
ImageKit
Digital Asset Management / Media Optimization
INaudio
Audio Content Distribution
Independent audiobook distribution and production company, formerly Findaway. Spotify bought Findaway in 2022; on August 1, 2025 the business was carved out of Spotify and became independent again as INaudio, including its Voices by INaudio self-publishing service.
Innocean Worldwide
Advertising & Marketing Services
Innocean Worldwide is the Seoul-based advertising agency network of Hyundai Motor Group. It has owned the US agency David&Goliath since 2017.
insightsoftware
Financial Reporting & Analytics Software
insightsoftware — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Instagram Shopping
Social Commerce / Performance Advertising
Instagram Shopping is Meta's native commerce feature that transforms Instagram into a shoppable platform, enabling brands and creators to sell products directly through posts, Stories, Reels, and a dedicated Shop tab.
Jounce Media
Programmatic Advertising Research & Analytics
Jounce Media is a programmatic advertising research and analytics firm specializing in supply chain transparency, helping buyers understand and optimize the open web ad ecosystem.
Lamar Advertising
Out-of-Home (OOH) Advertising
One of the largest outdoor advertising companies in North America (Nasdaq: LAMR), with more than 360,000 billboard, transit and airport displays across the United States and Canada; public since 1996.
Lark
Workplace Collaboration
Lark is ByteDance's workplace collaboration platform — international brand of Feishu (China). Run by Lark Technologies, Singapore. Competes with Slack, Microsoft Teams, Notion. Includes chat, video, docs, calendar, mini-apps. Free tier + enterprise.
Manage
Mobile App Install Ads (acquired)
Manage.com (formerly known as Manage) was a Mountain View-based mobile app-install ad platform acquired by Criteo in October 2018. Folded into Criteo's mobile marketing solutions post-acquisition.
Mercado Libre
Retail Media
Latin America’s largest e-commerce and fintech company, with a growing retail media business.
Messenger
Messaging / Social
Messenger is Meta's messaging app — split off from Facebook in 2014 as a standalone app. One of the world's most-used messaging platforms (~1B+ users) alongside WhatsApp. Supports Messenger ads + business messaging + Click-to-Messenger ads as part of Meta's advertising business.
Meta Avatars
Digital Identity and Virtual Goods
Meta's avatar creation and customization platform that enables users to create digital representations of themselves across Meta's family of apps and virtual reality experiences.
Microsoft Azure Computer Vision
AI/ML Infrastructure for AdTech
Microsoft's cloud-based AI service that extracts information from images and videos using computer vision algorithms for content analysis, moderation, and visual search applications.
Microsoft Lists
Microsoft Lists is a Microsoft 365 app for tracking information and organizing work, enabling teams to create customizable lists, share data, and collaborate on structured information.
Midjourney
AI Creative Technology / Generative AI
Independent AI research lab known for its image-generation models.
Millward Brown
RebrandedMarket Research & Brand Analytics
Millward Brown was a leading global market research and brand consultancy that rebranded as Kantar Millward Brown and later merged into Kantar's unified brand intelligence offering.
Netflix Ads
Connected TV / Streaming Advertising
Netflix's advertising platform offering premium streaming inventory to brands, leveraging first-party data from 270M+ subscribers across its ad-supported tier.
NICE
Customer Experience / Contact Center (not pure AdTech)
NICE is a global enterprise software company specializing in customer experience (CX) and financial crime prevention solutions.
Nielsen Marketing Cloud
AcquiredData Management & Audience Analytics
Nielsen Marketing Cloud was Nielsen's data-driven marketing platform offering audience segmentation, data management, and analytics solutions for advertisers and media companies.
Omni & Flywheel Commerce Network
Data & Commerce Technology
Omnicom's data and digital-commerce division (CEO Duncan Painter), housing the Omni operating system and Flywheel digital commerce — the data backbone for Omnicom's other divisions. Formed in the December 2025 post-Interpublic restructure.
Omny Studio
Podcast & On-Demand Audio Publishing
Omny Studio is a professional podcast and on-demand audio publishing platform used by broadcasters, media companies, and content creators to manage, distribute, and monetize audio content.
Pentagram
Brand Identity & Design Consultancy
Pentagram is the world's largest independent design consultancy, renowned for brand identity, graphic design, and visual communications across global clients.
Performics
Performance Marketing / Digital Media Agency
Performics is a global performance marketing agency and Publicis Groupe subsidiary that helps brands drive measurable business outcomes through data-driven search, social, and programmatic media strategies.
Pixy
DefunctConsumer Hardware / Social Media
Snap's AR-camera drone (the 'Pixy'). Launched April 2022 at $230. Discontinued August 2022 after 4-month run.