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Companies

3,611 companies in the AdTech ecosystem

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Wildfire Systems

Acquired

Affiliate Commerce & Loyalty Technology

Wildfire Systems provides white-label shopping rewards and cashback technology that enables financial institutions and fintech companies to offer branded loyalty programs to their customers.

Social Media ManagementMarketing AnalyticsCarpinteria, California
Wincher

Wincher

SEO Software / Marketing Technology / SaaS

Wincher is a specialized SEO software company that delivers rank tracking and reporting solutions designed for digital marketers, SEO professionals, and website owners. The platform enables users to monitor their website's search engine rankings across multiple keywords and geographic locations, providing real-time, actionable insights to enhance organic search performance. Wincher distinguishes itself by focusing on accuracy, user-friendly reporting, and intuitive data visualization that mak...

Data & AnalyticsMarketing Analytics
Windsor.ai

Windsor.ai

Marketing Technology (MarTech) - Marketing Attribution & Analytics

Windsor.ai is a marketing attribution and analytics platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams. The company provides a centralized data infrastructure solution that consolidates information from multiple marketing channels, advertising platforms, and analytics tools into a unified dashboard. This comprehensive approach enables businesses to gain complete visibility into their marketing performance across the entire customer j...

Attribution & AnalyticsMarketing Analytics
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Wingman

Sales Enablement / Conversation Intelligence

Wingman is a conversation intelligence platform that helps sales teams analyze calls, meetings, and customer interactions to improve performance and close more deals.

AI-Powered PlatformMarketing TechnologySan Francisco, California
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Wirewax

Acquired

Interactive Video / Video Commerce

Wirewax is an interactive video platform that enables brands and publishers to create shoppable, clickable video experiences with embedded hotspots and personalization capabilities.

Creative PlatformVideo Advertising PlatformLondon
WireWheel

WireWheel

Acquired

Privacy Technology / Data Governance

WireWheel was a privacy management platform that helped enterprises operationalize data privacy compliance, acquired by TransUnion in 2022 to bolster its privacy and data governance capabilities.

Privacy & Consent ManagementPrivacy TechnologyArlington, Virginia
Wisemetrics

Wisemetrics

Defunct

Social Media Analytics & Advertising Optimization

Wisemetrics was a marketing analytics platform that provided data visualization and reporting tools for digital advertising campaigns.

Attribution & AnalyticsMarketing AnalyticsParis, Île-de-France
Wishpond

Wishpond

Wishpond is a marketing technology company that provides an all-in-one platform for lead generation, marketing automation, and sales. It helps businesses create landing pages, contests, popups, email campaigns, and manage leads to grow their customer base and streamline their marketing efforts.

E-commerce MarketingMarketing Platform
Wistia

Wistia

Video Marketing & Hosting

Wistia is a premium video marketing and hosting platform specifically designed for businesses seeking to leverage video content as a strategic marketing asset. Founded as an alternative to consumer-focused video platforms like YouTube and Vimeo, Wistia has carved out a distinctive niche in the AdTech and MarTech ecosystem by providing enterprise-grade video solutions with advanced analytics, customization capabilities, and marketing automation features. The platform enables businesses to host...

Video Advertising PlatformMarketing PlatformCambridge, Massachusetts
Wix

Wix

Wix is a leading cloud-based development platform that enables millions of users worldwide to create professional websites and online presences. It offers a powerful drag-and-drop website builder, a wide range of templates, and integrated business solutions for e-commerce, marketing, and more. The platform empowers individuals and businesses to build, manage, and grow their online presence without needing coding skills.

Commerce TechnologyE-commerce MarketingTel Aviv, Tel Aviv
Wiz

Wiz

Cloud Security / CNAPP

Cloud security platform acquired by Google in March 2026 for $32 billion — Google's largest-ever acquisition. Founded 2020, Wiz provides cloud-native application protection (CNAPP) covering vulnerability management, posture management, threat detection, and runtime protection across AWS, Azure, GCP, and Oracle Cloud. Operates as a Google Cloud subsidiary alongside Mandiant.

Wizaly

Wizaly

Acquired

Marketing Attribution & Analytics

Wizaly was a marketing attribution and analytics platform that helped advertisers measure and optimize cross-channel campaign performance before being acquired by Adevinta in 2021.

Data Management PlatformLocation-Based AdvertisingParis, Île-de-France
Wochit

Wochit

Video Technology/Content Creation

Video creation platform that enables publishers, brands, and marketers to produce professional video content at scale using AI-powered tools and licensed media assets.

Creative PlatformVideo TechnologyNew York, New York
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Wolff Olins

Brand Strategy & Design Consultancy

Wolff Olins is a globally renowned brand strategy and design consultancy known for creating transformative brand identities for major corporations and institutions worldwide.

Creative PlatformMarketing AgencyNew York, New York
Wondery

Wondery

Acquired

Podcast Advertising & Audio Media

Wondery is a premium podcast network and studio acquired by Amazon, known for hit narrative shows like 'Dr. Death' and 'Business Wars' that blend storytelling with advertising and licensing opportunities.

Audio AdvertisingContent DiscoveryLos Angeles, California
WooCommerce

WooCommerce

Acquired

E-commerce Platform

WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build and manage online stores with extensive customization capabilities.

Commerce TechnologyE-commerce MarketingSan Francisco, California
Woopra

Woopra

Customer Data Platform (CDP) / Marketing Technology / Customer Analytics

Woopra is a real-time customer data platform (CDP) founded in the late 2000s that specializes in unifying, analyzing, and activating customer data across multiple touchpoints throughout the customer journey. The platform distinguishes itself through its focus on individual-level tracking rather than aggregate analytics, enabling businesses to follow a single customer's complete journey across websites, mobile apps, email campaigns, and other digital channels. This granular approach creates co...

Customer Data PlatformMarketing Analytics
Wootric

Wootric

Acquired

Customer Experience Management

Customer experience management platform that provides Net Promoter Score (NPS) and customer feedback tools to measure and improve customer satisfaction.

Marketing AnalyticsCustomer EngagementSan Francisco, California
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WordPress

Content Management / Publisher Tools

WordPress is an open-source content management system (CMS) powering over 40% of websites globally, with advertising capabilities through plugins and WordPress VIP.

Ad ServerProgrammatic PlatformSan Francisco, California
WordStream

WordStream

Acquired

Search Advertising / PPC Management

WordStream is a leading PPC management and optimization platform that helps SMBs and agencies maximize ROI from paid search and social advertising campaigns.

AI-Powered PlatformPPC ManagementBoston, Massachusetts
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Work & Co

Digital Product Design Agency

Premium digital product company acquired Jan 2024. ~400 staff; Forbes "Most Consequential Agencies" recognition. Notable for product-design discipline; clients include T-Mobile, Mailchimp, Apple Music, Mercedes-Benz. Sources: Accenture Newsroom + Ad Age.

Workato

Workato

Enterprise Software - Integration Platform as a Service (iPaaS) and Workflow Automation

Workato is an enterprise-grade integration and automation platform that enables organizations to connect applications, automate workflows, and streamline business processes without extensive coding knowledge. The platform combines the accessibility of low-code/no-code tools with the sophistication required for complex enterprise integrations, making it suitable for both technical and non-technical users. Workato's intelligent automation capabilities leverage AI and machine learning to help bu...

Marketing AutomationMountain View, California, United States
Workfront

Workfront

Work Management / Marketing Operations

Enterprise work management platform that helps organizations manage projects, workflows, and collaboration at scale, now part of Adobe's Experience Cloud.

Creative Management PlatformMarketing TechnologyLehi, Utah
Worldpay

Worldpay

Payment Processing / Financial Technology

Global payment processing and merchant services provider offering payment acceptance solutions across online, in-store, and mobile channels.

Commerce TechnologyCincinnati, Ohio