Innocean Worldwide

One of the largest agency networks originating from Asia, with a global footprint and deep roots in automotive advertising; operates independently without a holding company parent

Innocean Worldwide is a global advertising agency network headquartered in Seoul, South Korea, founded in 2005 as the in-house agency of Hyundai Motor Group. Over the years it has grown into an independent full-service agency network with offices across Asia, Europe, North America, and beyond, offering integrated creative, strategic, media planning, and digital marketing services to a broad range of clients beyond its founding automotive roots. The agency provides end-to-end marketing communications services including brand strategy, creative development, digital and social media campaigns, data-driven marketing, and media buying. While Hyundai and Kia remain anchor clients, Innocean has diversified its client roster across automotive, consumer goods, technology, and other sectors. Its global network spans offices in Germany, the United States, Canada, Australia, China, and numerous other markets. In 2017, Innocean Worldwide acquired the independent US creative agency David&Goliath, best known for its long-running work with Kia Motors America, expanding its North American footprint and creative capabilities. Innocean operates as a standalone entity with no parent company, positioning itself as one of the leading agency networks originating from Asia with a growing global competitive presence against holding-company-owned networks.