David&Goliath

Leading independent West Coast creative agency known for challenger-brand strategy and long-term client partnerships

David&Goliath (D&G) is an independent full-service creative advertising agency founded in 1999 and headquartered in Los Angeles, California. The agency built its reputation on a 'challenger brand' philosophy — helping underdogs and ambitious brands punch above their weight through fearless, culturally connected creative work. Its most iconic long-running relationship is with Kia Motors America, for whom it has produced award-winning campaigns for over two decades, including the beloved 'Hamsters' campaign. The agency offers a full suite of advertising and marketing services including brand strategy, creative development, media planning, digital and social media, content production, and experiential marketing. D&G operates at the intersection of traditional advertising and modern digital storytelling, leveraging data-informed creative strategies to deliver campaigns across TV, digital, social, out-of-home, and experiential channels. While not a technology platform in the traditional AdTech sense, David&Goliath participates in the broader advertising ecosystem as a creative agency that partners with media agencies, technology vendors, and production companies. It is recognized as one of the leading independent agencies on the West Coast and has earned numerous industry accolades including Cannes Lions, Effie Awards, and recognition from the 4A's. The agency remains privately held and independent, a distinction it wears as a badge of honor in an industry dominated by large holding companies.