Companies

German marketing intelligence and customer data platform provider specializing in web analytics and data-driven marketing automation.

Webtrends is a pioneering enterprise digital analytics and personalization platform provider that has been at the forefront of the digital intelligence space for over two decades. Founded in the mid-1990s as one of the first web analytics companies, Webtrends initially focused on log file analysis before evolving into a comprehensive digital intelligence platform. The company has strategically adapted to address contemporary challenges including first-party data strategies, privacy regulation...

A/B testing and website optimization platform that enabled businesses to test and personalize digital experiences through experimentation and visitor segmentation.

WeChat is a Chinese super-app offering messaging, social media, mobile payments, and advertising solutions, operated by Tencent.

Wedia is a French-founded enterprise software provider specializing in Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions for mid-to-large organizations managing complex, global marketing operations. The company's integrated platform enables enterprises to centralize, organize, and distribute digital content across multiple channels and geographies while maintaining brand consistency and compliance. Serving industries including retail, consumer goods, hospitality...

Weebly is a user-friendly website builder and eCommerce platform, now operating as part of Square (Block, Inc.), enabling small businesses and individuals to create professional websites and online stores.

China's leading social media platform and microblogging network, offering powerful advertising and marketing solutions to brands targeting Chinese consumers.

Weibo Ads is the advertising platform of Weibo Corporation, China's leading social media platform, offering brands access to over 500 million monthly active users.

Whalar is an advertising technology company specializing in contextual advertising solutions designed for the privacy-first digital ecosystem. The company's platform leverages advanced artificial intelligence, machine learning, natural language processing, and computer vision technologies to analyze website content and deliver precisely targeted advertisements based on contextual relevance rather than invasive user tracking or third-party cookies. This innovative approach enables brands to co...

Whatagraph is a comprehensive marketing analytics and reporting platform that serves as critical infrastructure within the AdTech ecosystem. The company specializes in automated report generation, data visualization, and white-label reporting solutions designed specifically for advertising and marketing professionals. By consolidating data from multiple marketing channels into a unified platform, Whatagraph enables users to create customizable, professional-grade reports and dashboards that s...

WhatRunsWhere is a competitive intelligence platform that provides ad tracking and analysis across display, native, and mobile advertising channels.

WhatsApp is a global messaging platform offering encrypted communication services, owned by Meta Platforms, with limited advertising capabilities primarily through its Business API.

Distinct enterprise product (API) vs the consumer WhatsApp Business App. Per-template/per-message billing model live July 1 2025. Powers business chat at scale.

White Ops (now operating under the name HUMAN) is a cybersecurity company that specializes in the detection and mitigation of bot and other automated threats, protecting businesses from digital ad fraud, account takeover, and other malicious activities.

White Ops (now HUMAN Security) was a cybersecurity company specializing in bot fraud detection and prevention, protecting digital advertising ecosystems from sophisticated invalid traffic.

Whole Foods Market is Amazon's premium grocery subsidiary. Acquired August 28, 2017 for $13.7B. Material to Amazon Ads' offline retail-media data and Amazon's grocery delivery + Prime integration story.

Australian podcast hosting platform acquired by Spotify 2021. Folded into Megaphone (Spotify's podcast platform) post-acquisition.

Wibbitz was an AI-powered video creation platform that enabled publishers and brands to automatically transform text content into short-form videos at scale.

Wide Angle Analytics was a privacy-focused web analytics platform that provided cookie-free tracking and GDPR-compliant analytics for websites.

Widen is a digital asset management (DAM) and product information management (PIM) platform that helps brands organize, manage, and distribute their content at scale — now operating as part of Acquia.

Widen Collective was a digital asset management (DAM) platform provider that served marketing and creative teams before being acquired by Acquia in 2021.

Wideo is a cloud-based video creation and editing platform that empowers businesses and individuals to create professional-quality videos without extensive video editing expertise.

Independent global creative advertising agency known for iconic campaigns for Nike, Coca-Cola, and other major brands.

Wikitude is an augmented reality (AR) technology provider offering SDKs and tools for creating AR experiences in mobile applications and marketing campaigns.