Viant
Irvine, California, United States · Founded 1999
201-500 employees · DSP
Sourced & current · updated Jun 29, 2026Website
Viant Technology LLC is a publicly-traded advertising technology company that operates a people-based advertising platform designed to help brands and agencies execute programmatic digital advertising campaigns. Founded in 1999 and headquartered in Irvine, California, Viant has evolved from an early internet advertising pioneer into a sophisticated demand-side platform (DSP) provider. The company went public via a direct listing on NASDAQ under the ticker symbol DSP in February 2021, reflecti...
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsDemand Side Platform (DSP)Identity ResolutionConnected TV PlatformVerification & MeasurementProgrammatic Platform
Mid-tier independent DSP competing against The Trade Desk and Google DV360, differentiated by people-based identity and CTV focus
Ownership
Subsidiaries
